September 2022
LOCATION
INTELLIGENCE
Sedano's Supermarket #41
(5660 Curry Ford Rd.) Orlando, FL
CONTENTS
Sedano's
Supermarket #41
OBJECTIVE
METHODOLOGY - BIG DATA ANALYTICS
LOCATION & SPATIAL CONTEXT
• Location & Trade Area
• Work - Daytime Locations
• Home - Nighttime Weekend locations
• Distance Travelled by Customer
• Accessibility (Access & Exit Routes)
• Customer Demographic Profile
• Visitation Pattern - Day of Week
• Visitation Pattern - Time of Day
CUSTOMER PROFILE & VISITATION PATTERNS
KEY TAKEAWAYS
CONTACT
OBJECTIVE
OBJECTIVE
Gather insights that will help Sedano's Supermarket understand and visualize its target market from a (Geographic) Business Intelligence perspective.
Sedano's Supermarket #41
LOCATION INTELLIGENCE REPORT
METHODOLOGY
A proprietary Location Intelligence Report that harvests insights from BIG DATA ANALYTICS
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UNIQUE VISITORS
VISITS COUNT
Analysis Timeframe: June. 20 2021 to June 20, 2022 (12 months)
(5660 Curry Ford Rd.) Orlando, FL
Big data: Information derived from a sample of customer devices that visited the study location.
LOCATION & SPATIAL CONTEXT
Distance Rings (1.5km. 3km. 5km.), Drive Time Zones (5 min., 10 min. 15 min.) and a Trade Area derived from Big Data analysis. Geographic area from where most customers (over +75%) come from.
Location & Trade Area
Customers' most likely work location, based on historical mobile device data.
Customers' most frequented daytime locations.
Work - Daytime Locations
Customers' most likely residence location, based on historical mobile device data.
Customers' most frequented nighttime and weekend locations.
Residence - Nighttime Weekend Locations
Distance Travelled by your customers from Home as well from Workplace locations.
Use the buttons in the upper left corner, to display the graphs from Home or Workplace.
Distance Travelled by Customers
Understand your customers' journey!
Which routes does your customer use to come to or access your location?
Accessibility | Access Routes
Understand your customers' journey!
Which routes does your customer use to leave your location?
Accessibility | Exit Routes
CUSTOMER PROFILE & VISITATION PATTERNS
Key characteristics of your customer base and useful insights from your market composition.
Customer Demographic Profile
On which days should offers be promote to increase foot traffic?
Visitation Pattern | Day of Week
Improve Staff hours? When would you need to place attention on Customer Service or Cashier personnel?
Visitation Pattern | Time of Day
KEY TAKEAWAYS
KEY
TAKEAWAYS
Salus Clinic is located near Road 177 which connects Bayamón and Guaynabo, 2 densely populated areas, its proximityto high speed road calls for directional signaling and allows a greater reach and extended geographical coverage.
The location has a “regional nature”, its trade area covers 28,2 sq. miles with a larger maximum coverage area, which surpasses the 5-mile radius because of its Connectivity to the road network allowing a greater “Accessibility” to the site.
One key characteristic, that should be exploited is the densely populated areas with a diverse age group composition inside the current trade area. Recommendation: execute a Geomarketing Study to determine exact numbers to each population target segment and living areas.
Detected 3 primary expansion areas, within the 5-mile radius and within a 15-minute travel time. Other customer attraction areas can be observed with the Daytime and Nighttime location maps.
Plus, its central locality (connecting Bayamón, Guaynabo and San Juan) allows it to have an increased attraction power for customers in the trade area from almost all cardinal directions.
Based on Distance travelled by customers from HOME, we confirm the “Regional Nature” of the location. We found that 43% of the customers travel from 4 to 10 miles. 35,6% are from within 3 miles of the site and approximately 80% live within 10-miles of travel distance.
Example of Key Takeaways
Every Location Intelligence Report has its own tailor-made "Key Takeaways" from the data analysis.
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competitive advantage.
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