Tetra & Bwell
PONCE
LOCATION INTELLIGENCE
April 2024
PONCE
Tetra & Bwell
CONTENTS
OBJECTIVE
METHODOLOGY - BIG DATA ANALYTICS
LOCATION & SPATIAL CONTEXT
• Location & Trade Area
• Work - Daytime Locations
• Home - Nighttime Weekend Locations
• Distance Travelled by Customer
• Accessibility (Access & Exit Routes)
• Customer Demographic Profile
• Visitation Pattern - Day of Week
• Visitation Pattern - Time of Day
CUSTOMER PROFILE & VISITATION PATTERNS
KEY TAKEAWAYS
CONTACT
OBJETIVE
OBJETIVE
TETRA Dispensary
(Ponce)
LOCATION INTELLIGENCE REPORT (COMPARATIVE)
Gather insights that will help TETRA understand and visualize its target market and local competition from a (Geographic) Business Intelligence perspective.
METHODOLOGY
A proprietary Location Intelligence Report designed by GBI Experts, that harvests insights from BIG DATA ANALYTICS.
Big data: Information derived from a sample of visitor's devices identified at the study location.
522
812
UNIQUE VISITORS
VISITS COUNT
Analysis Timeframe: March, 2023 – March, 2024 (12 months sample)
Study Location: TETRA Ponce: PR-2, 3 Ponce Bypass KM 228, Ponce, 00733
Competitor Location: Bwell Ponce: Ponce: Jardines Fagot, Ponce, 00716
323
389
Bwell - 20% recurrent visitors
Tetra - 55.5% recurrent visitors
Tetra has 38% greater visitation and 35% more visitors than Bwell, in Ponce.
LOCATION & CONTEXT
Map Layers
Use the "View Map Layers" button on the upper right corner, to activate and view each map layer.
Distance Rings (1km. 2.5km. 5km.), Drive Time Zones (10 min. 15 min.) and a Trade Area derived from Big Data analysis.
Trade Area: Geographic area from where most customers (over +75%) come from.
Location & Trade Area
Map Layers
Use the "View Map Layers" button on the upper right corner, to activate and view each map layer.
Distance Rings (1km. 2.5km. 5km.), Drive Time Zones (10 min. 15 min.) and a Trade Area derived from Big Data analysis.
Trade Area: Geographic area from where most customers (over +75%) come from.
Location & Trade Area
Customers' most likely work location, based on historical mobile device data.
Customers' most frequented daytime locations.
Work - Daytime Locations
Customers' most likely work location, based on historical mobile device data.
Customers' most frequented daytime locations.
Work - Daytime Locations
Customers' most likely residence location, based on historical mobile device data.
Customers' most frequented nighttime and weekend locations.
Residence - Nighttime & Weekend Locations
Customers' most likely residence location, based on historical mobile device data.
Customers' most frequented nighttime and weekend locations.
Residence - Nighttime & Weekend Locations
Distance Travelled by your customers from Home as well from Workplace locations.
Use the buttons in the upper left corner, to display the graphs from Home or Workplace.
Distance Travelled by Customers
Distance Travelled by your customers from Home as well from Workplace locations.
Use the buttons in the upper left corner, to display the graphs from Home or Workplace.
Distance Travelled by Customers
Understand your customers' journey!
Which routes does your customer use to come to or access your location?
Accessibility | Access Routes
Understand your customers' journey!
Which routes does your customer use to leave your location?
Accessibility | Exit Routes
CUSTOMER PROFILE & VISITATION PATTERNS
Key characteristics of your customer base and useful insights from your market composition.
Customer Demographic Profile
PONCE Urban Area - TOTAL POPULATION: 108.000 - TOTAL HOUSING: 55.400
Customer Demographic Profile
Key characteristics of your customer base and useful insights from your market composition.
Household Income
(Socio-economicLevel)
Past 12 months
Visitation Pattern | Day of Week
Visitation Pattern | Day of Week
Visitation Pattern | Time of Day
Visitation Pattern | Time of Day
KEY TAKEAWAYS
Salus Clinic is located near Road 177 which connects Bayamón and Guaynabo, 2 densely populated areas, its proximityto high speed road calls for directional signaling and allows a greater reach and extended geographical coverage.
The location has a “regional nature”, its trade area covers 28,2 sq. miles with a larger maximum coverage area, which surpasses the 5-mile radius because of its Connectivity to the road network allowing a greater “Accessibility” to the site.
One key characteristic, that should be exploited is the densely populated areas with a diverse age group composition inside the current trade area. Recommendation: execute a Geomarketing Study to determine exact numbers to each population target segment and living areas.
Detected 3 primary expansion areas, within the 5-mile radius and within a 15-minute travel time. Other customer attraction areas can be observed with the Daytime and Nighttime location maps.
Plus, its central locality (connecting Bayamón, Guaynabo and San Juan) allows it to have an increased attraction power for customers in the trade area from almost all cardinal directions.
Based on Distance travelled by customers from HOME, we confirm the “Regional Nature” of the location. We found that 43% of the customers travel from 4 to 10 miles. 35,6% are from within 3 miles of the site and approximately 80% live within 10-miles of travel distance.
Ejemplos de Aspectos Relevantes
Cada Reporte de Inteligencia de Ubicación tiene sus propios aspectos relevantes hechos a la medida derivadas del análisis de datos.
KEY
TAKEAWAYS
Permítanos ofrecerle esa
ventaja competitiva
y libere el poder de la
inteligencia geoespacial.
gbiexperts.com
+506 8810-8622 info@gbiexperts.com
San José, Costa Rica