The Igloo graphics team (me and lucy)
LEADERSHIP MEETING APRIL 2024
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We cover every visual touch point of the Igloo brand and the project lifecycle.
Training collateral
Quick-start guides reflecting the software branding
Network diagrams
6. Client tech
Design UI and consider UX for all core application UIs – ICE
Specifically support with the canvas and desktop UI for ICE
Creating bespoke ICE Home layer backgrounds for demos, clients and events.
Design integration application UIs e.g. Unity Reflect, Matterport, Streetview
5. Software
Create all blank product cover templates
Create inner screen artwork
Check client artwork before proofing – sometimes results in consultancy
Occasionally create designs for clients
4. Operations
Proposal decks
Product, software, services technical sheets
Rate cards for products
The “BIG” pitch decks as required e.g. NEOM
Specific content curated for a demo e.g. Miro
Demo-specific Igloo Home backgrounds
3. Sales
All collateral such as:
Brochures
White papers
Leaflets
Newsletters
Social media
Events graphics
Igloo website
2. Marketing
We research and develop the look and feel for the Igloo brand to be rolled out in all collateral.
This is to ensure there’s visual consistency in all graphic design work.
1. Brand
LEADERSHIP TEAM APRIL 2024
What we're working on now
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1. Brand
LEADERSHIP TEAM APRIL 2024
A small brand re-fresh for later in the year
It's very much in progress but will more inclusive of the ICE and software "look and feel". This includes ensuring our software products visually align with competitors and sit within our Igloo "standard" company brand and sub software product branding.
It's also an opportunity to show clients old and new we're keeping up and not rest of our visual laurels (!) which we feel is important as a tech company.
4%
of GD overall time last year
April 23 – March 24
2. Marketing
LEADERSHIP TEAM APRIL 2024
28%
of GD overall time last year
April 23 – March 24
igloovision.com
Continue to create fresh looking collateral
Aligning the collateral around ICE visually with big tech companies, speak the same visual language and using those graphical tools – making our collateral as visually easy to understand as possible to communicate the offering.
Continue to support as much as possible with events i.e Home designs, collateral that goes with it to support lead gen.
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3. Sales
LEADERSHIP TEAM APRIL 2024
12%
of GD overall time last year
April 23 – March 24
igloovision.com
Supporting with proposal design and improving
format and continue to support on client-branded
demo home layers
Our sales proposals are where clients can get to know us so we're developing fresher looks, clearer infographic slides to help our sales teams. We want to develop our formats of proposals too to feel more interactive,
it's one our our goals this year. (think transitions and slides.com...)
But please encourage sales people to use us for proposals and Home design
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LEADERSHIP TEAM APRIL 2024
4. Operations
24%
of GD overall time last year
April 23 – March 24
Carrying on as usual
Our workflow for handling covers and screens is pretty nailed - usually turned around within 12-24hours. As part of our brand refresh we want to offer a new set of Igloo-brand cover options to clients to help smooth out time lines.
Med Learning are still keeping us busy!
In terms of client branded Home layers - it's tricky to navigate with floor projection systems as we dont have the 360º assets to distribute but we continue to welcome supporting client in branding them themselves.
A body of paid-for design services with Atkins is on the horizon.
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5. Software
LEADERSHIP TEAM APRIL 2024
15%
of GD overall time last year
April 23 – March 24
Keep on designing and considering UX
Front end UI design and UX considerations for ICE v1.4 are underway - including refined ICE Canvas UI, additional functionality in the Desktop UI and a re-work of ICE Control Panel.
We've had many discussions with Harvey around UX and future proofing the user journey using the applications. It's not a simple game of choosing button colours and "prettifying". We do feel it's working well in terms of process just looking to improve our visibility on what clients are saying to inform UI and UX decisions when Lucys working on the apps. It helps having a wider view.
Thank you
Going forward...
LEADERSHIP TEAM APRIL 2024
Brand re-fresh for
later in the year
Watch this space for the next few meetings...
Continue to create fresh
looking collateral
Keep supporting on the visual marketing collateral and assets - continue to question how visuals help explain our full offering.
Proposal design, improving
format and client-branded
demo home layers
Nail sales proposal designs and research format ideas. Get our claws into client-branded demo home layers.
Carrying on as usual
Same actions as usual but will add any client-related design support updates each month.
Keep on designing and
considering UX
Looking to improve our visibility on what clients are saying to inform UI and UX decisions – a wider view.
SOFTWARE
BRAND
MARKETING
SALES
OPERATIONS
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