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How does your product engage with audiences and how would it be distributed as a real media text?

georgiawalker23

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How does your product engage with audiences and how would it be distributed as a real media text?

fanzone

The audience is kept up to date with their favourite games in terms of character design, game development, reviews and debates. Furthermore, the audience has a special spot in the magazine, called “fanzone”, which creates a special bond between the customer and the magazine. The fans get more attached to my magazine when they see their artworks or cosplays made my them in “fanzone”. 

Target audience questionnaire

By posting the target audience questionnaire on Facebook and Reddit, I obtained the following information: my target audience are 75% boys between 16-20 who play games more than 9 hours per week and only 31% of them would buy the printed version of the magazine. They prefer League of Legends and other MOBA (multiplayer online battle arena) games. Living a sedentary life and lacking social skills, they are absorbed by the online world where they can be appreciated as whatever they desire to be.

attracting the audience

I will attract my audience with my unique magazine, which covers so many fields from he video game industry and with promotions and freebies with their favourite games: small objects or vouchers for buying skins, champions or different items in the online world.

promotion

I would promote my magazine through Facebook, Twitter and Snapchat - having these 3 logos on the right side corner of the cover.  I will also promote the magazine through other games ex. League of Legends’ log in page, famous youtubers ex. Pewdiepie’s videos, or through famous girls who do cosplay ex. Jessica Nigri’s Facebook page. I will also sponsor different championships, giving prizes in the name of the magazine. I will hold conferences, creating a readers community ex. forum and I will have an app specially created for “For The Win magazine” in which every reader can personalise his/her profile- for example he/she can choose what to see first, his/her interests and hobbies from a large variety of topics my magazine contains.

distribution

I would distribute my magazine mainly online because I want to protect the environment, but I will also try to find a middle-way for hikikomori and for the authentic gamers who read magazines and who want to feel their pages and maybe to add it up to their collection. Hikikomori - acute social withdrawal - is the Japanese term describing teens or adult who seek an extreme degree of isolation from society. They spend their days in their bedrooms, playing video games, living from their parent’s income. Their degree of laziness may rise above the reading-a-magazine level and they might want the read-out-loud version of the magazine, which will be online.

online

By distributing it online, I will post it on myfavouritemagazines.co.uk , a very popular magazine subscription store which also ships to over 100 countries worldwide. I can add external links to it, to different interviews or videos, to attract the audience to the articles they are interested in - they don’t have to read them, they can only listen while playing games (supposing the “”lazy-gamers stereotype is accurate”). The subscribers will also receive bonuses and news via email if they want to.

print

By printing it, I would try to use a different type of paper or maybe I will print it in a slightly different format in order to reduce the amount of paper printed but not to change it’s shape too much. I was thinking of green printing using Eco Friendly Recycled Paper in order to help sustain our local and global environment. The printed version will be distributed in video games stores and big libraries around the Europe first, and then, I may extend the distribution worldwide.

costs

​The online subscription will cost 10 lei/month (around 2,23€/month) and the printed version will cost 23 lei/month (around 5,15€/month).

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