REPORTING SUMMARY

Organic SEO
- LOSSES:
  - 8 keywords fell of 1st page
  - Total vol 110 (6 of them Tucson-specific)
- GAINS:
  - 2 keywords to 1st page
  - Total vol 380 (both Phoenix-specific)
- OPPORTUNITY:
  - 11 keywords clustered on page 2/3
  - Total vol 11,430 (all Phoenix)

Google Business Profile & Reviews
- Tempe +74 reviews (18.5/week)
- Tucson +56 review (14/week)
Analytics
- Direct: +0.3% Jul-Jul / +157% YTD-YTD
- Organic: -29% Jul-Jul / +7% YTD-YTD
- Referral: poisoned.
Google Ads
- LSA needs attention!
- Turn off Display campaigns
- Work toward P-Max campaign

Google Reviews

Market Glimpse Comparison
- TEMPE - 5th
  - 2,247 reviews (+15 since 6/5 = Velocity 18.5/week)
  - -10 compared to Parker & Sons. Need just net +13 to pass 'em!
  - 7/17 UPDATE: 2,266 (+19 since 7/3 = 9.5/week)
- TUCSON - 3rd
  - 2,836 reviews (+56 since 6/5 = Velocity 14/week)
  - -4 compared to Wolfgangs. +296 to pass 'em.
  - -16 compared to Orangutan. 170 lead.
  - 7/17 UPDATE: 2,866 (+30 since 7/3 = 15/week)
- SCOTTSDALE - 54th
  - Tempe Location showing in results, position #8
  - 12 reviews (+1 = Velocity 0.25/week)
  - 7/17 UPDATE: 13 (+1 = 0.5/week)

TEMPE
- Interactions: 565 (+52%)
- 75% mobile / 25% desktop
- 74% web / 26% maps
- Calls: 172 (+79%)
- Website clicks: 285 (+43%)
- Branded search: 362/611 (59%)
TUCSON
- Interactions: 966 (+24%)
- 76% mobile / 24% desktop
- 90% web / 10% maps
- Calls: 436 (+57%)
- Website clicks: 432 (+6%)
- Branded search: 326/2094 (15.5%)

SCOTTSDALE
- Interactions: 66 (+94%)
- 68% mobile / 33% desktop
- 84% web / 17% maps
- Calls: 15
- Website clicks: 10
- Branded search: (~100%)

Top 5: 22 keywords (290 total volume)
Pos 6-10: 6 keywords (580 total volume)
Lost ranking on 8 low-volume (total 110) unbranded search terms prev on 1st page:
- ac repair tucson (10)
- tucson az ac repair (20)
- hvac in tucson (40)
- heating and cooling tucson az (20)
- tucson heating near me (0)
- tucson ac (10)
- free ac inspection home (10)
- trane air conditioner fountain hills az (0)
Gained 2 new first-page search terms with modest but decent volume (380 total)
- "phoenix air conditioning" #7 - 210 vol
- "air conditioner phoenix" #6 - 170 vol
NET GAIN: 270 vol
Big simmering opportunity for Phoenix repair keywords (11,430 total volume)
- 11 search terms in position 25 - 13

Users
- down over last month (-10%)
  - engaged sessions UP over last month (+10%)
- UP over last year (+66%)
Traffic Sources
- Direct
  - -50% over last month
  - +87% over last year
- Organic Search
  - +29% over last month
  - +35% over last year
- Organic Social - low Engagement time
  - +815% over last month
  - -15% over last year

June
- $479
- 2,089 clicks
- 1 conversion
  - Remarketing
    - $202.87
    - 898 clicks
  - Targeted Radio sites
    - $3.05
    - 11 clicks
  - Targeted TV sites
    - $272.95
    - 1,180 clicks
    - 1 conversion

FYI: Your card on file expires this month.

June
- $507.99
- 1,386 clicks
- 1 conversion
  - Remarketing
    - $247.30
    - 700 clicks
    - 1 conversion
  - Targeted Radio sties
    - $0
  - Targeted TV Sites
    - $260.70
    - 686 clicks

TEMPE - June
- 77 Leads @ $6,153.98
- $79.92 per lead
- Top Impression rate: 35.6%
- Weekly Budget $520

TUCSON - June
- 98 Leads @ $9,474.48
- $96.67 per lead
- Top Impression rate: 8.7%
- Weekly Budget: $1,000
- Ductless turned OFF?

MUST participate in Disposition:
- Mark as Booked
- Mark as Completed
- Dispute bad leads
Do it DAILY
Only display ads when you have someone answering the phone

Maximize LSA in Tempe & Tucson
- Do disposition activity (YOU)
- Results over several weeks
- Improve profile (US)
  - More photos
  - Change hours ads run
  - Make addresses match EXACTLY

Work toward Performance Max Campaign
- Turn off Display campaigns
- Create regular Search Campaign
- Get 30 conversions in 30 days
- Start P-Max Campaign
  - This will reach Google Maps better than going after it directly.

New Website Pages (UI/UX)
- Agnostic (true) Home Page
- Phoenix & Tucson "home" Pages