REPORTING SUMMARY

  • Search Volume (Aug 1st)
    • PHOENIX
      • Top 5: 530
      • Pos. 6-10: 520
      • Pos. 11-20: 23,190
    • TEMPE
      • Top 5: 27,810
      • Pos. 6-10: 480
      • Pos. 11-20: 640
  • Google Business Profile & Reviews
    • Tempe +59 reviews (9/week)
    • Tucson +73 reviews (17/week)
      -Just need net +5 to pass Parker & Sons for #2 share of reviews!
       
  • Analytics
    • ​Direct: -2.5% Jul-Jul / +138% YTD-YTD
    • Organic: -27% Jul-Jul / +2.9% YTD-YTD
    • Referral: poisoned

Google Business Profiles

  • TEMPE
    • Interactions: 660 (-26% from Jul '23)
    • 77% mobile / 23% desktop
    • 71% web / 29% maps
    • Calls: 227 (-40% from Jul '23)
    • Website clicks: 330 (+28%)
    • Branded search: 355/707 (50%)
       
  • TUCSON
    • Interactions: 986 (-19% from Jul '23)
    • 76% mobile / 24% desktop
    • 89% web / 11% maps
    • Calls: 447 (-12% from Jul '23)
    • Website clicks: 441 (-29% from Jul '23)
    • Branded search: 335/1877(17.8%)
  • SCOTTSDALE
    • Interactions: 85 (+143%)
    • 64% mobile / 36% desktop
    • 75% web / 25% maps
    • Calls: 9 (+200%)
    • Website clicks: 24
    • Branded search: (+1,100%)

Strategic Summary

1.

2.

  • On-site Conversion
    •  Increase number of leads captured from existing site traffic
  • SEO for Phoenix keywords
    • Get Phoenix search terms from Page 2 up to Page 1

Organic SEO

  • Goal: Get Phoenix search terms from Page 2 up to Page 1
     
  • Strategy: Re-architecture & re-write site content
     
  • Tactical Next Steps:
    • Organize 2nd-page Phoenix keywords into Content Outline w/ internal linking
    • Write content for new pages
    • Publish new pages
    • Retire non-performing old pages (eliminate overlap)
       
  • Next-Next steps:
    • ​​Retire non-performing Service Area pages w/ proper 301 redirects

Onsite Conversion

  • Goal: Increase number of leads captured from existing site traffic
     
  • Strategy: 
    • Improve design & content presentation on critical pages
    • Streamline contact process
      • Streamline Schedule Engine flow
      • Triage before Schedule Engine (?)
         
  • Tactical Next Steps:
    • Identify critical pages
    • Reconceive, redesign, rewrite, republish