REPORTING SUMMARY

Google Business Profile & Reviews
- Tempe +11 reviews (2.4/wk - down from 3/week)
  - Orangutan got ahead of us, took 7th
- Tucson +18 reviews (4/week - steady)
Analytics - 54% Mobile / 43% Desktop
- Nov 2024 vs. Nov 2023
  - Total Traffic: 5220 +69%
  - Organic: 1,162 +29%
  - Direct: 702 +63%
- YTD 2024 vs. YTD 2023
  - Total Traffic: +66%
    referral adjusted
  - Direct: +126%
  - Organic: +11%

Can we look at the language for review requests?

Google Business Profiles

TEMPE (compared to Oct '23)
- 1,442 Profie Views (+39%)
- 363 Profile Interactions (+20%)
- 72 Calls (+24%)
- 155 Website Clicks (-0.6%)
- 64% mobile / 36% desktop
- 59% web / 41% maps
TUCSON (compared to Oct '23)
- 1,848 Profile Views (-13%)
- 468 Profile Interactions (+26%)
- 152 Calls (+23%)
- 233 Website Clicks (+56%)
- 68% mobile / 31% desktop
- 81% web / 18% maps

SCOTTSDALE
- Profile Views: 298 (+277%)
- Interactions: 43 (+2%)
- Calls: 3 (--)
- Website clicks: 12 (+500%)
- 70% mobile / 30% desktop
- 77% web / 23% maps

Branded vs. Unbranded

Google Business Profile:
- Tempe: 18% Unbranded / 82% Branded
  Oct: 55% Unbranded / 45% Branded
  Sep: 6% Unbranded / 94% Branded
- Tucson: 64% Unbranded / 36% Branded
  Oct: 74% Unbranded / 26% Branded
  Sep: 53% Unbranded / 47% Branded
- Scottsdale: Only 1 keyword with >15 clicks/month - Branded.
  7/13 keywords < 15clicks Branded
  Oct: 80% Unbranded / 20% Branded
  Sep: 100% Branded

SEO: Search Volume

TEMPE
- MOBILE
  - Top 3: 0
  - Pos 4-10: 300 (+290)
  - Pos 11-20: 620 (+120)
  - Total Tracked Volume: 10,720
- DESKTOP
  - Top 3: 0
  - Pos 4-10: 20
  - Pos 11-20: 480 (+350)
  - Total Tracked Volume: 11,100

TUCSON
- MOBILE
  - Top 3: 7,200 (+280)
  - Pos 4-10: 0
  - Pos 11-20: 480 (-250)
  - Total Tracked Volume: 7,830
- DESKTOP
  - Top 5: 6,510 (-430)
  - Pos 6-10: 0
  - Pos 11-20: 410 (-320)
  - Total Tracked Volume: 7,750

Heating Season:
includes "heat" and excludes "AC" search terms