REPORTING SUMMARY
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Google Business Profile & Reviews
- Tempe +13 reviews (3/week)
- Tucson +15 reviews (4/week)
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Analytics - 54% Mobile / 43% Desktop
- Oct 2024 vs. Oct 2023
- Total Traffic: 6,646 +84%
- Direct: 1,593 +229%
- Organic: 1,199 -12%
- YTD 2024 vs. YTD 2023
- Total Traffic: +62%
referral adjusted - Direct: +134%
- Organic: +10%
- Total Traffic: +62%
- Oct 2024 vs. Oct 2023
Can we look at the language for review requests?
Google Business Profiles
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TEMPE (compared to Oct '23)
- 1,542 Profie Views (+48%)
- 312 Profile Interactions (-20%)
- 69 Calls (+28%)
- 139 Website Clicks (-47%)
- 64% mobile / 36% desktop
- 58% web / 42% maps
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TUCSON (compared to Oct '23)
- 2,071 Profile Views (-12%)
- 398 Profile Interactions (-15%)
- 146 Calls (+3%)
- 203 Website Clicks (-23%)
- 73% mobile / 26% desktop
- 87% web / 12% maps
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SCOTTSDALE
- Profile Views: 316 (+272%)
- Interactions: 76 (+62%)
- Calls: 4 (+100%)
- Website clicks: 10 (+150%)
- 66% mobile / 33% desktop
- 81% web / 18% maps
Branded vs. Unbranded
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Google Business Profile:
- Tempe: 55% Unbranded / 45% Branded
Prev: 6% Unbranded / 94% Branded -
Tucson: 74% Unbranded / 26% Branded
Prev: 53% Unbranded / 47% Branded - Scottsdale: 80% Unbranded / 20% Branded
Prev: 100% Branded
- Tempe: 55% Unbranded / 45% Branded
SEO: Search Volume
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TEMPE
- MOBILE
- Top 3: 0 (-10)
- Pos 4-10: 10 (-310)
- Pos 11-20: 400 (+380)
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Total Tracked Volume: 10,720
- DESKTOP
- Top 3: 0 (0)
- Pos 4-10: 20 (-10)
- Pos 11-20: 130 (+60)
- Total Tracked Volume: 11,100
- MOBILE
-
TUCSON
- MOBILE
- Top 3: 6,920 (+160)
- Pos 4-10: 0 (0)
- Pos 11-20: 730 (+320)
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Total Tracked Volume: 7,830
- DESKTOP
- Top 5: 6,940 (+90)
- Pos 6-10: 0 (-0)
- Pos 11-20: 730 (+90)
- Total Tracked Volume: 7,750
- MOBILE
Heating Season:
includes "heat" and excludes "AC" search terms
SEO Opportunities
How to get 'em?
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Add schema markup to 23 existing FAQ's pages- DONE - Optimize FAQ's for NLP
- Write new FAQ's to target high-volume terms, as needed
- in process.
FAQ's:
First page indexed
