Branding
What Matters, What Doesn't
Thank you to the team at MJ Freeway!
Gordon Seirup
@coppergordon
gordon@copperleafcreative.com
Every business has a brand
regardless of whether they choose
to define, manage, and nurture it
to their benefit
So what is your "brand"?
- HINT: It's not your logo, fonts & colors.
Your Brand
is the total embodiment
of what makes your business unique.
Your brand is your business's personality.
How is Your Brand Expressed?
- Logo, fonts & color scheme
- Tone of voice and "personality" of written content
- Promotional materials
- Staff attire
- Staff "scripts" & guidelines for communicating with your customers
- Sponsorship
- Physical Location (prime retail vs. warehouse)
- Decor
- Building architecture (if possible...)
Everything you say, do, or put your name on
either enhances your Brand or detracts from it.
The better alignment you have, the more people will recognize and resonate with your Brand.
What matters:
- Keep it simple
- Alignment
- Recognizability
- Differentiation
- Documentation
- Training
- Consistency
What doesn't matter:
- Design fads/trends
- Literal representation
- Explaining everything
- Your personal taste
It's all about attracting your customers.
Thank you again to the team at MJ Freeway!
Gordon Seirup
@coppergordon
gordon@copperleafcreative.com