How to build a website that works
Thank you to the team at MJ Freeway!
Gordon Seirup
@coppergordon
gordon@copperleafcreative.com
Start on a whiteboard, not with code or design.
- Define the purpose of the website.
- Define clear, measurable goals.
- Define User Actions.
- Define Key Performance Indicators. (How will you measure success?)
Use a Content Management System.
- WordPress powers 27% of all websites.
- It scales.
- It's secure.
- It's easy to use.
Mobile matters.
- ~50% traffic is from mobile devices.
- Mobile-friendly at a minimum.
- Mobile-first is ideal.
Think like a user (as best you can)
- Simple, Obvious, Convenient.
- Less is more.
Make data-driven decisions.
- Track user behavior.
- Google Analytics w/ Goals.
- A/B Testing.
Tell me what to do.
- Calls to Action.
- One (main) per page.
- Don't assume, lead.
Go to Next Slide →
Do it now.
- Avoid "analysis paralysis."
- Something is better than nothing.
- Launch a teaser site before the full site.
Iteratively Improve.
- Review analytics data.
- Gather user feedback.
- New idea? A/B test it.
Better websites through teamwork.
MJ Freeway has proven itself a leader in the cannabis industry .
Copper Leaf Creative has been building exceptional websites since 2011.
+
- Fully integrated w/ MJ Freeway software
- WordPress CMS
- WordPress Professionally Managed
- Mobile Responsive Design
- Fully secure (site loaded over HTTPS)
- Customized design
- Age Verification
- Unlimited pages*
- News / Blog w/ social sharing of posts
- Multiple locations w/ map pins, address & hours
- Social Icons
- Email Capture
- Photo Galleries
- Testimonials
- Announcements / Specials
- Google Analytics
- Contact Form & Custom Forms
Live Demo: https://mjfwebsite.com/
The MJF/CLC Premium Website Package
Thank you again to the team at MJ Freeway!
Gordon Seirup
@coppergordon
gordon@copperleafcreative.com