VISIBILITY

TRAFFIC

LEADS

SUMMARY

Good News:

  • Average Search Position WAY up (which is thus reducing our % Branded Search)
     
  • Direct Traffic is kicking ass - "down" to only 2x (5.5x in June!)
     
  • Increase in Google Ads budget yielded +60% leads, CPC stayed in range @ $71
    • Since 10/20, CPL is down to $50

Things to pay attention to:

  • LSA Responsiveness slipping
  • How's your capacity? Tweak Google budget?

VISIBILITY

Google Reviews

VISIBILITY

Google Business Profile

VISIBILITY

Google Business Profile

VISIBILITY

Branded Search

VISIBILITY

Google Search Console

VISIBILITY

Google Search Console

12,950 total tracked volume

VISIBILITY

Search Term Volume

COOLING Terms (excludes HEAT)

12,050 total tracked volume

HEAT Terms (excludes COOLING)

9,130 total tracked volume

VISIBILITY

Search Term Volume

8,600 total tracked volume

TRAFFIC

Google Analytics

TRAFFIC

Google Analytics

TRAFFIC

Google Analytics

TRAFFIC

Google Analytics

LEADS

Website

LEADS

Website

LEADS

Google LSA

LEADS

Google LSA

LEADS

Google Ads

LEADS

Google Ads

WHAT'S NEXT

Website:

  • Heat FAQ's to be published this month
     
  • DISCUSS: Which are the most important Heat pages to re-write & rebuild?