Happiness as a service

Happiness as a service

"I've got million things to do, and now they expect me to plan a gathering that's unique and a memorable experience. I'm supposed to find all the service providers, request quotes and organise everything.
With what time? I've got more important things to deal with!"

"Are you saying I need to be a salesperson, a marketer, an SEO expert, a service designer and build my corporate network to be found?

Come on, I just want to focus on what I'm good at – delivering unforgettable experiences."

We started out like most event organisers — organising corporate events the traditional way:

• Thousands of events across Finland

• Clients ranging from SMEs to large enterprises and public sector organisations in various industries

• Participants including executives, managers and teams

• A nationwide network of trusted service providers

• Deep expertise in event management

​

​That was until 2024, when we asked ourselves: How do we scale this?

We came up with a breakthrough idea!
A global matchmaking tool and marketplace to find everything you need for company gatherings.

We launched the tool with hundreds of services already onboarded and growing.

Now we are ready to take it global!

Since 2017, we've delivered 22,500 hours of Happiness across Finland.

By the end of 2026:

462,300 hours of Happiness delivered.

By the end of 2027,
3.4 million hours of Happiness delivered across Europe.

BREAKS – HAPPINESS AS A SERVICE PLATFORM

Tailored and meaningful company gatherings made easy: We connect the right service providers with companies to deliver successful, and memorable experiences. And we measure the impact with our upcoming HaaS Index.

FOR SERVICE PROVIDERS FOCUSED ON DELIVERING HAPPINESS.

A place to be discovered and sell your services! 

• Easy to join the Breaks community.
• Tailored showcase pages, individual service listings, visibility on social media and search engines. 
• Enquiries from potential clients.

FOR COMPANIES.

Everything you need for company gatherings and team-building events:

• Activities, experiences, inspirational keynote speakers, courses, performers, venues and more.
• Easy to find. Easy to book
• Coming soon: AI-powered suggestions, tailored recommendations and more!

SMART MATCHING POWERED BY AI,

THE FUTURE OF EXPERIENCE SELECTION & PLANNING

FROM IDEA TO ACTION:

AI delivers a personalized plan with the best-fit service partners and ideas.

HOW IT WORKS:

Step 1: User shares their needs:
"We're looking for a half-day team-building activity near Helsinki that promotes creativity and supports onboarding."

Step 2: AI asks clarifying questions such as team size, budget, business goals and location preferences.
 

Step 3: Curated results appear instantly: activities, venues, facilitators, all pre-matched with desired outcomes.

Step 4: Book & go. No time consuming planning & coordinating chaos.

In the future: smart matching powered by AI

Market size
in 2025:
EUR 45 billion

Market size
in 2032:
EUR 100 billion

Compound Annual Growth Rate | CAGR

10.5%

COVID changed work dynamics globally – hybrid models have increased the need for corporate events to foster connection. At the same time, megatrends are reshaping the corporate events landscape which means expectations for the experience and quality of events are rising.

Since 2020, corporate events have increased by
30-50% and
continue to grow at a rate of
10% annually.

OUR SOLUTION HAS SIGNIFIGANT GROWTH POTENTIAL - AND NOW WE ARE INVITING investors to join us.

An experienced and visionary team with strong execution power.

A fast-growing Happiness as a Service Platform 
that connects B2B buyers with service providers.

Market expansion: 
Starting from the happiest country
in the world, expanding to the UK in
2026, and continuing into several other countries.

SEEKING AN INVESTMENT OF €1M

H2/24

H1/25

H2/25

H1/26

H2/26

H1/27

H2/27

H1/28

H2/28

H1/29

€0.5M

1/26

HaaS Platform

expansion in Finland,

GTM preparations

1/25

HaaS Platform

GTM: Finland and

HaaS Projects

€1.3M

€5.7M

€0.25M

1/27

GTM: UK

HaaS Services

available in the UK

9/27

GTM: 3rd. market

€0.5M

€7.7M

€12M

Market Expansion: Investing in targeted marketing campaigns to establish our presence in new international markets and attract a global customer base.

Platform Enhancement and expansion: Continuously improving the HaaS platform by adding advanced features and ensuring seamless scalability to meet the needs of a diverse global user base.
 

Building Partnerships: Developing strategic partnerships with local distributors, industry leaders, and key stakeholders to strengthen our presence and credibility in each region.

Operational Scaling: Expanding our infrastructure and operational capabilities to ensure reliable and efficient service delivery across multiple regions.

Customer Acquisition and Retention: Investing in sales, customer support, and retention strategies to attract new users and build a loyal global customer base.

H2/24

H1/25

H2/25

H1/26

H2/26

H1/27

H2/27

H1/28

H2/28

H1/29

€0.5M

€0.5M

Investments to ACCELERATE
market expansion and global GROWTH.

PROJECT BUSINESS & ONLINE PLATFORM LAUNCHED

• V1 of the online platform launched for B2B test users and service providers – collecting feedback and reviews to continuously refine and enhance the service.
   
• Comprehensive management of company gatherings, from event planning to execution.

ENHANCED ONLINE PLATFORM & GTM IN FINLAND

• Platform with +1,000 services available across Finland.
   
• Ongoing platform development based on user feedback: new features and functionalities introduced weekly to increase value and boost user retention.
   
• GTM strategy and execution in Finland: Marketing activities powered by service providers.

NEW MARKETS: UK GTM

• Expanding platform into the UK market by onboarding local service providers.
   
• Focused on building strategic partnerships to drive growth across the UK.

ROADMAP

By 2030, Breaks will be a global platform connecting local service providers with companies organising gatherings.

We deliver Happiness as a Service -wherever company gatherings take place.

AUTOMATION, AI & PREPARING FOR GLOBAL GTM

• Launching automated workflows and digital tools for service providers to boost their visibility and business > Engaging service providers to spread the word on being part of the Breaks platform.
   
• Introducing AI-powered features for B2B customers > Encouraging B2B buyers to choose Breaks platform and its services.
   
• GTM planning and preparations underway, including market search for the UK.

“Breaks' service offering, which provides decision-makers the opportunity to choose from a diverse range of wellness services and activities, has proven to be valuable.

It has streamlined our processes and saved valuable time and resources. Additionally, we have received positive feedback from our employees."

We have already helped hundreds of organisations to overcome the challenges of fast-paced hybrid work life.  Through thoughtfully planned gatherings, we have made it easy for teams to reconnect, realign and rebuild a true sense of belonging. 

Katariina Jalas, HR Director-Finland and Nordic HRBP for Strategy & Transactions, Ernst & Young Oy

The leading media outlets and newspapers turn to us for expert insights on the evolving culture of corporate events. We provide commentary on the megatrends shaping everyday life and work and how these trends impact corporate gatherings.

We also offer advisory perspectives to help companies understand and navigate these changes. In addition, we are frequently interviewed in an advisory role to forecast the future of corporate events.

Iltalehti Oct 2024.

2,8 million readers per week.

Kauppalehti Oct 2024.

785 000 readers per week, mainly business decision makers.

DEDICATED TEAM - EACH WORKING HANDS ON 

HAPPINESS AS A SERVICE

Jaana Komscha-Härkönen

+358 50 333 5675

jaana@breaks.fi

breaks.fi