Tovi saaressa
Unique cabin life account in instagram
"moment in an island"
You have probably noticed that there is grown trend in Finland for cabin life and renovation. Along this trend many get excited and inspired for cabin life and renovation moments and tips in Instagram. Quick and easy.
We are Henna and Antti. A couple that in professional life works among marketing, communication and
e-commerce, but in free time have a great passion for cabin life in an island.
In our free time we are building a cabin plot to an island in beautiful Finnish lake Längelmävesi at Orivesi for our family.
Greetings from island
In the following slides you can meet is and get familiar to us and to our Instagram account @tovisaaressa.
Swipe or click forward!
To Instagram
Many times Instargram accounts are just beautiful images
Tovi saaressa Instagram-account is a bit different...
alongside with high quality images we also share fascinating written content with stories about moments.
Our Instagram consists of:
- Images and text in the feed
- Various tips, moods and inspirations in Instagram stories
- High quality before&after- and mood videos in reels
Our Instagram
account
Post examples
Examples of videos and reels
Story examples
Passionate cabin and lake life enthusiasts, renovators, builders and explorers ofcourse. But...
Who are we?
Fun, inspiring and professional!
Typical Instagram co-operation consists:
- Content driven Instagram co-operation. Stories, reels and images that have some hook or thought in them. That kind of images and stories that stick and create feelings. Those that create commitment and build brand.
...but commercial co-operations some times needs some shakeup. Do you want to be creative together?
- Maybe we can do other type of content together as well? Guide? E-commerce site content?
Instagram-live? - or just sparring otherwise!
Why commercial
co-operation with us?
You have probably noticed that in Instagram renovation and interior design blogs are heavily focused on direct promotion of products.
What people really remember are the stories. Feelings and experiences.
Stories take over instagram.
Instagram is changing to be more story driven channel. This change has already started in lifestyle accounts. Accounts that focus on cabin-life, building and renovation or interior design, this change is about to come.
Tovi saaressa -Instagram account is allready done from small stories. The kind of stories that makes people think, create feelings and is remembered. This is why the account is growing.
Even though we are only at the beginning of our Instagram journey
we are steadily growing!
-
We have purposefully grown organically. It means that we have not done lotteries or tried to grow followers by using foreign or english hastags. Instead our followers are very commited and the "right" focus group.
-
We have already received multiple contacts from editors and fotographers. First story about the island cabin to a Finnish interior magazine is going to be published during the year 2022. Photos for the story were taken during autumn 2021
Multiple editors are willing to make follow-up stories when our new buildings and the yard areas are ready.
8kk
Instagram-account founded in spring 2021.
+90%
of the audience are from Finland. Rest are Finns living abroad.
19000
accounts reached.
100%
organic growth leading to high commitment .
25-54
wide target audience, from which 87,5% are women.
1575
organic followers that are commited and active.
During 2022 season our Instagram account will grow significantly because this is the year when there will be a lot of action in the island!
Want to talk more?
Henna Ojala
+358 40 547 8739
ojalanhenna@gmail.com
Can we meet and see if our Instagram account and we, could be interesting partner for commercial co-operation
Antti Merikoski
+358 40 849 1201
anttimerikoski@gmail.com
