Target Audience Profile

Our music video is aimed at 16-25 year olds

The gender of our target audience is mainly females with around 15% of the audience being males. This is because females are more likely to be interested in the indie genre and our chosen song 'Try' by Alex Megan

Race: White

Sexuality: Any

Education

Our target audience are most likely to be students  or people in low paid jobs/unemployed.

Occupation

The jobs that our target audience would do are creative such as artists, journalists, photographers and graphic designers 

Disposable Income

Our target audience would have a budget due to being in education or in low paid jobs.  They would make sure they have £50-£70 to spend on music/gigs.

 

Current Lifestyle

In education or a low paid job

Majority of the target audience would be city orientated  however some would live in the country.

  • Go to festivals and concerts 
  • Download music
  • Enjoy shopping
  • Play musical instruments such as the guitar

Media Interests

Our target audience would be interested in:

  • Youtube Videos
  • Online Shopping 
  • Indie magazines
  • Artists such as Kate Nash, Lorde, Foxes, Birdy and Nina Nesbitt
  • Instagram
  • Tumblr 
  • Twitter 
  • Facebook
  • Tv programmes such as skins and misfits
  • Films such as the Hangover

Buying Habits and Loyalty to brands

 

  • Tickets for concerts, gigs and festivals 
  • CD's of indie artists such as Foxes,Kate Nash and Ellie Golding 

They are most likely to shop at:

  • Topshop/Topman
  • Charity Shops
  • ASOS
  • Beyond Retro
  • Converse
  • Absolute vintage
  • River island

 

The target audience for our music video would be between E and C2 on the demographics scale  of employment however  some of our target audience would come under B due to being creative but they would have a low income.

Psychographics 

Our target audience would be aspirers who seek status and are orientated to image and appearance or they could be individualists who want to stand out from the crowd. Due to the fact they are students or in low paid jobs they could also come under explorers. 

Style of our target audience

Music Interests-Artists

  • Nina Nesbitt
  • Lorde
  • Birdy
  • Ellie Golding
  • Lana del Rey 
  • Florence and the Machine
  • Foxes
  • Kate Nash
  • Arctic Moneys
  • Of Monsters and Men
  • Paramore