| Patanjali | Ruchi Soya |
|---|---|
| Distribution network- Through Swadeshi Kendra, Patanjali Arogya Kendra, and other retail stores | Does not own brand stores. Most sales through different retail channels |
|
Pricing Patanjali enjoys tax exemption The margin of profit for distributors and retailers is much less in Patanjali products as compared to other FMCG products |
Does not enjoy tax exemption The profit margin is higher than the existing Patanjali products. |
| Patanjali | Ruchi Soya |
|---|---|
| Various products are produced, sold, and promoted under one brand name Patanjali | Products are sold with different |
| 4,700 retail counters to sell 450 different kinds of products and 3,500 distributors and warehouses in 18 Indian states. | Does not own physical stores or brand stores. Most sales happen through retail chains and supermarkets. |
| Ranked 1st in the FMCG category and 13th in the list of India’s most trusted brands in 2018. |