HI. I'M JOE!

links

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

who's visiting your website

Get to know (beyond a doubt)

wpbuffs.com

@josephhhoward

are these the kind of visitors you want?

but before we get started...

wpbuffs.com

@josephhhoward

now...easy wins!

wpbuffs.com

@josephhhoward

google analytics

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

(WATER BREAK)

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

olark livechat

a/b testing

easy way to test visitor preferences

wpbuffs.com

@josephhhoward

LET'S look at some examples!

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 5.36%

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 7.98%

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 24.71%

(water break

ing bad)

The best tool i've found for slightly more difficult wins

wpbuffs.com

@josephhhoward

.com

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

now...get to know your audience

unscalable, time-consuming, frustrating and possibly the most important ways to Get to know folks 

  • facebook groups

  • send personal emails

  • meet in-person

  • BE AUTHENTIC AND CURIOUS

wpbuffs.com

@josephhhoward

how i do it

(lean methodology) 

  1. I TURN EVERYTHING ON

  2. I SET REPEATING TASKs TO CHECK (WEEKLY FOR HOTJAR, MONTHLY FOR GA)

  3. i measure and adjust

  4. then let it run for another cycle

wpbuffs.com

@josephhhoward

FINAL THOUGHTS

  • there's no "finish line"

  • you'll always have complainers

  • Is the traffic i'm getting the traffic i want?

  • how am i going to budget for these tools?

  • how am i going to dedicate time to this?

wpbuffs.com

@josephhhoward

THANK YOU!

SLIDES