HI. I'M JOE!
links
wpbuffs.com
@josephhhoward
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wpbuffs.com/10000
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Twitter: @josephhhoward
10,000
UNIQUE VISITORS PER MONTH
SCALING TO
wpbuffs.com
@josephhhoward
Grow
wpbuffs.com
@josephhhoward
work
results
work
1
1
2
2
results
SCALe
wpbuffs.com
@josephhhoward
work
results
work
1
1
2
4
results
what 10,000+ unique (Organic) visitors per month does
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15-25 DAILY livechats
-
large sample size
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traffic is targeted
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80-85% of traffic through organic search
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EXPONENTIAL traffic curve
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systematized + automated
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
traffic this past week
wpbuffs.com
@josephhhoward
same week last year
(WATER BREAK)
reactive
proactive
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you pLAN DAILY / WEEKLY TASKS FOR MAXIMUM IMPACT
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you EMAIL BY CHOICE
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you follow the 80/20 rule,
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you CREATE SYSTEMATIZEd PROCESSES
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YOU PERFORM TASKS mindlessly
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you GET A LOT DONE, BUT THERE'S NO DIRECTION
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you check EMAIL FIRST THING EVERY MORNING
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you have NO IDEA WHAT you DID IN A GIVEN DAY (EVEN THOUGH you PROBABLY DID A LOT)
wpbuffs.com
@josephhhoward
reactive
proactive
40hr
10hr
/week
/week
scalable
burn out
(systems)
(too much thinking)
wpbuffs.com
@josephhhoward
MANUAL
AUTOMATED
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THINGS ARE MOVING FORWARD WITHOUT you
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you're replaced by software
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you're replaced by people + systems / documentation
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SAME TASKS OVER AND OVER AGAIN
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you GET A LOT DONE WITHOUT MOVING FORWARD
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you FEEL PRODUCTIVE BUT are REALLY SPINNING your WHEELS
wpbuffs.com
@josephhhoward
manual
AUTOMATED
40hr
5hr
NOT FUN
scalable
/week
/week
wpbuffs.com
@josephhhoward
(water break)
manual
AUTOMATED
REACTIVE
PROACTIVE (systemATIZE)
where scaling happens
where WE ALL START
inbound
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SEO (Search engine optimization)
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SEM (Search Engine Marketing)
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Content marketing
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Inbound marketing
(It's all the same)
36,000,000
40,000
google searches per second:
GOOGLE SEARCHES SINCE I STARTED THIS TALK:
1. Keyword analysis
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it's not rocket science.
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volume
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competition
-
intent
-
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GET THIS DONE FOR FREE
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3 THINGS TO REMEMBEr
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compete where you can win
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the longer tail, the better
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searcher intent
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automate: Can do 1x per 6 months, or hand off once systematized
wpbuffs.com
@josephhhoward
2. WRITING CONTENT
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EACH BLOG POST SHOULD FOCUS ON ONE NICHE TOPIC
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all content should be evergreen (how to, listicles, etc.)
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MAKE CONTENT 2X LONGER THAN THE CONTENT YOU'RE TRYING TO OUTRANK
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PROVIDE value. DON'T SELL (TOO OBVIOUSLY)
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BE PROACTIVE ABOUT CREATING AND DEDICATING TIME FOR THIS.
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SYSTEMIZE:
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steal CONTENT TEMPLATES
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HIRE WRITERS from upwork
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USE PLUGINS LIKE COSCHEDULE
-
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automate: SCHEDULE ONE DAY A WEEK FOR CONTENT (EDITING, PUBLISHING, MARKETING, ETC)
wpbuffs.com
@josephhhoward
3. On-page seo
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Start title with keyword
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use organized headers (h1, h2, h3...)
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add image alt tags
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at least 1000+ words
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seo-friendly urls
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related keywords in first ~100 words
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speed optimization
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internal linking
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Responsive design
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ssl encryption
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SYSTEMIZE: YOU CAN CREATE a simple checklist THAT ONE WILL FOLLOW BEFORE PUBLISHING CONTENT
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automate: CHECKLIST CAN BE EASILY DOCUMENTED AND DELEGATED
wpbuffs.com
@josephhhoward
4. OFF-page seo
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backlink outreach
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influencer outreach
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relationship building
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partnerships
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running giveaways
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guest posting
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set up an affiliate program
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HOW WP BUFFS EARNED 56,485 BACKLINKS (DA 100, 97, 92...) IN LESS THAN A YEAR
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SYSTEMIZE:
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semrush
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boomerang for gmail
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PITCHBOX
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use checklist for post-publishing marketing
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automate:
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use software to automate outreach, relationship management, email follow up
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wpbuffs.com
@josephhhoward
(water break)
off-page seo
KEYWORD ANALYSIS
writing content
on-page seo
EXPONENTIAL TRAFFIC
wpbuffs.com
@josephhhoward
Month: 1
2
50
50
75
3
75
150
50
4
150
300
75
50
5
300
750
150
75
50
50
125
275
575
1325
COLLECT EMAILS
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USE TOOLS LIKE SUMO & OPTINMONSTER
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pay for a tool and A/B test
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be aware of desktop vs. mobile experience
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provide value
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what works for US (still working on it): embedded click triggers as part of content
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SYSTEMIZE: RUN FOR A WEEK, MEASURE RESULTS, MAKE CHANGES, RUN AGAIN
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automate: already done. this collects leads while you sleep
wpbuffs.com
@josephhhoward
automated email series
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Use tools like Mailchimp or drip
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send an email every day for a set amount of time
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again, and as always, provide value (free ebooks, online courses, webinars, great content, etc).
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start small & build
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what works for us (still working on it): 3 FREE EBOOKS, 7 DAYS OF SUPER VALUABLE EMAILS, 3-EMAIL UPSELL TO CARE PLANS
wpbuffs.com
@josephhhoward
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SYSTEMIZE: RUN FOR A WEEK, MEASURE RESULTS, MAKE CHANGES, CONTINUE RUNNING
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automate: already done. this builds trust + makes sales while you sleep
motivational speech
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it's a grind that can take years. don't give up.
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you will screw up. probably a bunch. that's cool. don't give up.
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keep your blinders on but keep learning
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keep your systems and automations updated
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sites that get massive traffic started right where you are now. don't give up.
wpbuffs.com
@josephhhoward
THANK YOU!
SLIDES
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wannabe astrologist
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scrabble aficionado (i know all the 2-letter words)
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bulletproof tea kind of guy
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head buff @ wp buffs (care plans for serious website owners and white-label agency partners)
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wpbuffs.com/10000
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Twitter: @josephhhoward
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Twitter: @thewpbuffs
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For more awesome content, i've also written for godaddy, managewp, search engine journal and the wp buffs blog.