Building an Email List for the Average Joe


You want to

  • find your most loyal audience
  • grow traffic through them (100 loves vs. 1000 likes)
  • You want to establish trust + authority

What Else?

You need to

  • write kickass content (top 5%)
  • provide real value to potential customers
  • ABBR


What Kind of Newsletter?

  • Daily? Weekly? Monthly?
  • Industry news? Opinion pieces? How-to guides?
  • What value are you providing in your industry?

Email  Tool 


Decide on Freebie

  • Content (PDF)
  • Course sign up
  • Product / Service
  • Exclusivity
  • Giveaway

Optimize For Conversion

  • Add opt-in opportunities across site (use this guide).
  • Offer freebie with newsletter sign up
  • Test and use data to drive decisions!

Create Tracking System

  • When someone opts in, send them to a Thanks / Almost Finished page.
  • Ask them to check spam!
  • Tracking this as a goal in Google Analytics

Don't Forget Welcome Series!

  • Set expectations
  • Link to your best content
  • Start relationship building
  • More touches with potential customers

The Big 3

  • Get targeted traffic
  • Measure conversion + make changes
  • ABBR
  • Get 1% better (or 1% worse) every day.

Get Targeted Traffic

  • Facebook / Twitter ads
  • Google AdSense
  • Guest blogging
  • Answer questions on Quora
  • Reach out to people with klout (with something awesome)
  • SEO
  • Literally 1 million other ways...

Choose 3 free marketing strategies and stick with them!(3 month rule) 

Do People Like My Newsletter?

  • Open / clickthrough rate

Are people convinced to sign up?

  • GA goal tracking


One Last Thing


"Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly."

Any questions?