Case Study: Sustainable strategies to manage pollution in Graz, Austria
L.I.S.T.
L
ocation: Graz, Austria ( long term history as an industrial centre and has therefore experienced long-term environmental problems )
I
ssue: Ecoprofit, a program for sustainable economic development with the aim of managing environmental pollution
S
cale: businesses citywide
T
ime: established in 1991
ECOPROFIT
step one:
mangers attend workshops and are educated in closed loop production which maximizes recycling and minimizes waste
step two:
company is required to appoint a multidisciplinary task force to co-ordinate ways of increasing efficiency and minimizing waste
step three:
ECOPROFIT needs to approve of strategy and checks on a year basis
OUTCOME: ECOPRFIT Logo can be used by companies
S.W.O.T.
strengths:
allows for variety in waste reduction strategy
easily recognizable as sustainable company to consumers
weaknesses:
ECOPROFIT decides on what is sufficient
opportunities:
access to research and support from city's university
marketing opportunity ( more eco-friendly than competitors )
alternative to government legislation
threats:
incentives offered by ECOPROFIT must be attractive enough to engage in sustainable strategies