secrets
secrets
Other people
teLl you
their secrets
Companies
Tell you
Their Secrets
companies
Want to Tell you
Their Secrets
How To Give Away
Your Company's
Trade Secrets
Josh smith
@joshingmachine
"We should start an engineering blog."
"Something something engineering blog."
The Pitch
"Okay, sounds good."
Why?
Why?
Hiring
Why?
RecognItion
Why?
Everyone Else is Doing It
Why?
"But our secrets!"
Why...
blogging?
Why Not
Tweets?
Books?
talks?
blogs
scale
blogs
Can be dynamic
blogs
inform > entertain
starting
1. Do your homework
2. figure out what this thing is
Engineering blog
Design blog
Data science blog
You name it blog
technical blog
"It's the
technical blog,
not the
tech blog."
mission statement
"The Niche technical blog is a publication to showcase the collaborative efforts of people across the company to build Niche, to share our candid failures and novel accomplishments, and to demonstrate how our experiences as individuals at Niche make this a warm, welcoming, and exciting team to join."
3. Minimum viable product
platform
custom
custom
Is kind of not great
process
/ˈpräˌses,ˈprōˌses/
noun
1. The reliance on Google Docs to solve every problem.
"Our process streamlines how we write and edit posts for the
technical blog."
1. Do Your Homework
2. figure out what this thing is
3. Minimum Viable Product
momentum
1. Check for a pulse
Regular meetings
2. low effort opportunities
"Meet the team"
3. Define success
K
P
I
Keep
people
interested in contributing bY focusing on having fun and ignoring engagement metrics
1. check for a pulse
2. Low effort opportunities
3. Define success
in conclusion
SPEcial thanks to:
brendan murray
LIZ pantalone
Nate BRIDI
Stella chung
AUSTIN ORTH
KIM COOPERRIDER
JACKIE ANDERSON
VICTORIA ZHANG
Thank you
Slides
https://slides.com/joshingmachine
/how-to-give-away-your-company-s-trade-secrets/
Building Niche
https://building.niche.com