Keylite Demo Days are an effective way of generating conversation with our target customers. In an industry with such a strong market leader, these opportunities are an essential part of the Brand Developer role in order to maintain positive exposure amongst our target audience. 

Marketing materials are supplied as a reminder of interaction. Creating an encouraging and confident impression has a memorable impact on a consumer's attitude towards our products, increasing the likelihood of becoming a future Keylite customer.

Materials include:

• Brochures
• Pens & Carpenter Pencils
• Rulers
• Beanie Hats
• Bottle Openers
• Mugs

• All demonstration days must have approval from the appropriate Regional Director
  
  
• All demos are to be booked at least three weeks in advance
• All marketing material is to be pre ordered and sent to relevant branch in time for the day
• Ensure to make contact with the branch one week prior to confirm your booking as well as discuss the plan and itinerary for the day

Bespoke customer flyers can be produced and distributed to create conversation about an upcoming demonstration day to encourage as many builders, roofers and home owners to attend.

Providing a minimum of three weeks notice to the marketing department will give the team enough time to create the handouts and ensure they are circulated prior to the day.

• Introduce yourself to managers & counter staff
• Sign in as a visitor
• Discuss the most effective and safe spot for setting up your display
• Interact with as many people as possible to reach a varied customer base
• Discuss up coming projects with builders and hand out brochures to those interested
• Take customer details and log as many valuable prospects as possible
• Never miss an opportunity for product training, if the demo day is quiet, promote Keylite amongst the staff. Improving their knowledge of our products

When demonstrating a Keylite roof window it is essential to draw attention to our USPs:

• Flick-fit brackets
• Sash Hinge Spring Fingers
• Integrated Thermal Collar

Showcasing these features and their benefits illustrates to the customer how Keylite sets itself apart.

The effortless installation process cannot be facilitated by any competitor in the market.

As well as highlighting our unique designs, witnessing the elegant operation of a Keylite brings our roof window to life.  Ensure to enhance all key features when demonstrating our product to a customer and generate conversation around all additional options/ variations available:

• The Ventilation Handle
• The Integral Blind
• External Blinds
• Electric/Solar Operation

After the demo day there is a short, crucial period for contacting interested individuals and following up any questions or queries they may have had. All conversation and effort put into the day could easily be forgotten if you’re not proactive with any promises made.

To build trusting relationships with potential customers, a quick call instils confidence that we are a reliable company.
It is imperative to log all feedback and prospects if you didn’t get the chance to log them at the time of conversation.

• Log all feedback from the day under the ‘Notes’ within the relevant appointment within Key link

• Record how the day went including any positive or critical conversations with builders

• Report how helpful and responsive the staff at the branch were

• Send all details to the relevant Area Manager to ensure they are aware of the outcome of the day and chase up any prospects

• Send all information also to the appropriate Regional Director so they have visibility of all Demo Day feedback

• To increase brand awareness
• Gives builders and end users the opportunity to speak to a brand representative
• Brings the product to life with hands on demonstrations
• Provides the chance to reach a wider customer base
• Creates an opportunity for customers to give their opinions and feedback on our products and competitor comparisons
• Pick up new business opportunities through networking
• Building relationships with the branch staff as well as their customers