Nat 'Nose' Connors
<nat@kindletrends.com>
Instalove University 2026
Small-town romantic comedy
Short romance
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I counted all the tropes/settings/character types/themes advertised in the bestselling 400 books, month-by-month
Some of them were simple, like 'Enemies to Lovers'
Others were 'umbrella' terms: 'Duke', 'Earl', 'Baron' -> 'Aristocracy'
The goal was to get an idea of what changed over the year
(At this high level) romance genres aren't as 'trendy' as we might think (or worry about)
The things that were popular at the beginning of last year - were basically still pretty popular at the end of last year
We can slice and dice the approach, and change trope/element definitions, but it doesn't change the result (much)
Big changes do happen - but not often
This is a good thing
The changes we perceive aren't about high-level tropes or settings
Instead, they are about interpretation and communication - how these popular story elements are interpreted, and how they are communicated to readers
Let's try some other ways to look at them
We know that cover elements communicate genre expectations, as well as series and author branding
Let's look at Top 100 covers from each quarter of last year
January 2025
April 2025
July 2025
October 2025
January 2025
April 2025
July 2025
October 2025
January 2025
April 2025
July 2025
October 2025
Cover elements indicate subgenre very clearly, and maybe tone a little bit
They don't (usually) tell us as much about what's in the story
It's quite difficult (at the moment) to see obvious broad-based changes by looking at covers
Some changes do seem to be visible, but they are often just one or two covers, so hard to know how important they are
We know that blurbs expand and add detail to the promises that are made in covers
Those promises are often about tone and atmosphere as much as they are about actual plot elements
We're interested in changes to blurbs at a detailed level
What are authors talking about in January 2026 that they weren't in January 2025?
I counted the words in Top 100 blurbs in January 2025, and compared them to the words in January 2026
This approach takes a bit of thinking to interpret, but it can tell us things that aren't obvious in other ways
'player' - Heated Rivalry
'brutal/warrior/gold/
ancient' - more romantasy
'hollywood' - Golden Age mystery romances?
'bond' - romantasy influence?
'julia' - partly Bridgerton, but partly as a more common character name(!)
'slow', 'burn', 'forced', 'proximity', 'trope' - tropes are being listed much more explicitly than in 2025
'bear' - definitely more bear shifters in 2026
'holiday' - more Christmas stories in the Top 100 in 2026
'cliffhanger' - oddly enough this isn't just 'no cliffhangers' (!)
Covers: Illustrated vs. photorealistic vs. object 'discreet' covers.
Font choices: Serif vs. sans-serif vs. script
Blurbs: Sometimes we see seasonal changes, like the increase in Christmas stories in Paranormal
Sometimes it's words related to trope/genre, rather than an explicit mention of it (e.g. romantasy-adjacent words)
But also structural changes in blurbs, like trope lists in Historical Romance
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Elizabeth Brady
Thank you to all the authors and artists who helped with this talk
Hope and the Instalove University support team for giving me a chance to speak
All of you for your time and attention
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