VISION & MISSION
Knowing the direction and compass.
Navigate the universe ...
VISION
The long-run objectives of our company (time frame 5-10 years); more abstract idea of how the organization intends to impact society.
MISSION
A road map of how to achieve the objectives set in your vision statement.; defines purpose, business goals and values.
CODE OF CONDUCT
Set of rules outlining the norms, rules, and responsibilities or proper practices of our organization.
VISION
A vision statement can ...
... be highly effective tool to keep an organization on track
... unite the organization’s team toward a shared purpose
... have a positive impact on a company’s well-being
Visions are stories about the future and contain ideal ideas about the performance of a company. With the help of images and wishes, a vision expresses the change that is to be achieved with the company.
Vision works best when it’s specific and describes an end goal only your organization can provide.
BBC - “To be the most creative organization in the world”
Disney - “To make people happy.”
Google - “To provide access to the world’s information in one click”
IKEA - "To create a better everyday life for the many people”
Instagram - “Capture and share the world’s moments”
LinkedIn - "Create economic opportunity for every member of the global workforce”
Microsoft - “To help people throughout the world realize their full potential”
Nike - “To bring inspiration and innovation to every athlete in the world”
Oxfam - “A just world without poverty”
Sony - "To be a company that inspires and fulfills your curiosity.”
TED - “Spread ideas”
Tesla - “To accelerate the world’s transition to sustainable energy”
examples (concept based)
Avon - “To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally.”
Ben & Jerry’s -“Making the best ice cream in the nicest possible way”
Ford - “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.”
IBM - “To be the world’s most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry.”
Warby Parker - “We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.”
examples (quality based)
mission
what we do
how we do it
why we do it
- why an organization exists
- what is its overall goal
- goal of its operations: what kind of product or service it provides
- primary customers or market
- geographical region of operation
May include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or vision.
Start your mission statement with the good you do. Use your market-defining story to suss out whatever it is that makes your business special for your target customer.
If your business is good for the world, incorporate that too.
Etsy- “To reimagine commerce in ways that build a more fulfilling and lasting world. We are building a human, authentic and community-centric global and local marketplace.”
Uber - “Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.”
Red Hat - “To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.”
Caterpillar - “To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.”
examples (quality based)
CODE OF CoNDUCT
... encourages discussions of ethics and compliance
.... empowers the team to handle ethical dilemmas they encounter in everyday work
... serve as a valuable reference
Could include following aspects:
- Respectful Behavior
- Sustainable Behavior
- Inclusive Behavior
- Conflict Resolution
- Protection of Personal Data
- Compliance with Laws and Regulations
- Reporting and Accountability
We should have one, too?!
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sustainability
Little overview of what we should have in mind
by operating sustainable.
earth warming & climate crises
The past eight years have been the warmest since modern recordkeeping began in 1880.
earth warming & climate crises
The past eight years have been the warmest since modern recordkeeping began in 1880.
why we should act faster
- tipping points
The 9 planetary Boundaries
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A framework to describe limits to the impacts of human activities on the Earth system
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Beyond these limits, the environment may not be able to self-regulate anymore.
- Earth system would leave the period of stability of the Holocene, in which human society developed.
Earth Overshoot Day
Earth Overshoot Day marks the day when humanity has used up all the natural resources that the Earth can provide within a year. In 2022, it falls on 28 July.
- The need for every state to develop sustainably is seen.
- Ecological, social and economic sustainability are considered together.
SUSTAINABLE DEVELOPMENT GOALS
SUSTAINABLE DEVELOPMENT GOALS
three dimensions of sustainability
three dimensions of sustainability
Environmental sustainability
Ensuring that natural resources are used in a way that does not degrade the environment or deplete natural resources
- sustainable use of natural resources
- reducing greenhouse gas emissions and other forms of pollution
- protecting biodiversity and ecosystems
three dimensions of sustainability
Social sustainability
Ensuring that social systems are just and equitable
- access to basic needs (education, healthcare and housing)
- avoiding discrimination
- protecting vulnerable groups
three dimensions of sustainability
Economic sustainability
Economic activities are conducted in a way that supports long-term prosperity
- promoting sustainable economic growth
- promoting sustainable consumption and production patterns
- sustainable investments and banking
- purpose oriented business models
- public good economy
The three dimensions in the esrs
FIELD OF ACTIONS | SECTORS
Energy
Transport / Mobility
Food
Waste reduction and management
renewable
Green IT
organic agriculture
smart grid
Circular economy
low-data
refurbished devices
plant based
reuse
repair
recycle
share
public transport
reduce flights
Sustainable finance
sustainable investments
public transport
(Selection)
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Research by fields of action sustainability audit to assess current operations and identify realistic goals
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Developing comprehensive action plan to achieve goals.
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Engaging team & stakeholders in all sustainability initiatives
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Communicating sustainability performance to stakeholders / public
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Implementing the action plan by making necessary changes
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Monitoring and measurering progress regularly; improve actionplan
sustainability management
- strategy Process
components that carry our values, impact & Credibility
VISION & MISSION
CODE OF CONDUCT
SUSTAINABILITY STRATEGY
BUSINESS PLAN
DESIGN
PRODUCTS / SERVICES
implement internally
Redeem values externally.
Detailed description and planning
role model
credibility
impact & implementation
improve / guarantee good operation
core of business
part of the catalogue of measures
part of the catalogue of measures