LEGIA WARSAW
LET US PRESENT:
MORE THAN A FOOTBALL CLUB
WE ARE WARSAW!
WE ARE LEGIA!
15
POLISH CHAMPIONS
20
POLISH CUP
4
POLISH SUPERCUP
EUROPEAN
CUP OF CLUB
CHAMPIONS
1/2 FINAL
(1969/70)
CHAMPIONS
LEAGUE
UEFA 1/4
FINAL
(1995/96)
UEFA CUP WINNERS'
CUP QUARTERFINAL
(1964/65,
1981/82), 1/2 FINAL
(1990/91)
EUROPA LEAGUE
1/16
(2011/2012,
2014/2015 and
2016/2017)
PERFECT STADIUM LOCATION IN THE CENTER
OF WARSAW CAPITAL CITY
LEGIA WARSAW CITY
STADIUM C MPLEX
One of the most famous and recognizable stadiums in Poland,
nearby popular city spots.
INCLUSIVE LOCATION FOR COMMUNITIES
From Warsaw and beyond for diverse events
(football events, seminars, fairs, conferences)
MULTIPURPOSE USE SPORT COMPLEX
With Legia Warsaw as a main tenant of football stadium, training grounds, tennis stadium Herb Legii Warszawa and to be constructed multipurpose indoor arena.
30 805
seats
total capacity
120K
cars
that pass the Legia stadium every day
800K
visitors
per year
300
corporate events
per year
VISIT
THE STADIUM
360°
CLICK THE ICON
LEGIA WARSAW
BEY ND SOCCER
BUSINESS
LIFESTYLE
GRASSROOTS
SPORT - LEGIA WARSAW
ENTERTAINMENT
internationally most recognizable Polish sport brand with the biggest fanbase among Polish clubs.
Multiple club sections from diverse disciplines like basketball, volleyball, tennis
& golf.
a multitude of business development opportunities with more than 2 000 CEOs, managers at each match in Legia's VIP area, the largest business league in the capital with more than 1600 participants, regular Legia Executive Meetings, large corporate events
for up to 3 000 people
with constant development, entering
the new segments such as fashion and gaming, the club, the brand and its community go beyond football -
shaping the lifestyle and choices
of its consumers
World-Class Training Center & Legia Soccer Schools - the strongest kids and family community in Poland - providing training, coaching, while promoting values such as teamwork, discipline, and perseverance with significant contribution to the overall well-being
of young individuals.
a vibrant hub where people come together to enjoy a variety of entertainment options catering to their interests and passions, from hosting live concerts featuring renowned artists to cultural festivals that celebrate the arts, sports bar, public viewing events and conventions, picnics and more!
LEGIA WARSAW
EC SYSTEM
LEGIA SOCCER SCHOOL
LEGIA TRAINING CENTER
LEGIA FOUNDATION
THE CLUB
internationally most recognizable Polish sport brand with the biggest fanbase among Polish clubs.
Multiple club sections from diverse disciplines like basketball, volleyball, tennis
& golf.
a multitude of business development opportunities with more than 2 000 CEOs, managers at each match in Legia's VIP area, the largest business league in the capital with more than 1600 participants, regular Legia Executive Meetings, large corporate events
for up to 3 000 people
with constant development, entering the new segments such as fashion and gaming, the club, the brand and its community go beyond football - shaping the lifestyle and choices of its consumers
World-Class Training Center & Legia Soccer Schools - the strongest kids and family community in Poland - providing training, coaching, while promoting values such as teamwork, discipline, and perseverance with significant contribution to the overall well-being
of young individuals.
SPORT BRAND
IN P LAND
THE STRONGEST
LEGIA WARSAW
VALUES
RESPONSIBILITY
SOLIDARITY
INNOVATION
RESPECT
CUSTOMER
ORIENTATION
SAFETY
zero waste, rationalizing energy
consumption and introducing
environmentally friendly solutions
part of local community, acitvation of Warsaw and Mazovia students, youth, children, seniors, entrepreneurs
most modern training facilities
in Europe. Introduction of innovative solutions for our users
we are here for our guests
- volunteers, information service,
Legia employees - we are
a facility friendly to people with disabilities, children and seniors
perfect service every day
- Customers’ satisfaction
the priority of each event
is the safety of our guests
LEGIA VALUES
WE ARE LEGIA
PARTNERSHIP
PILLARS
WE ARE LEGIA
BRAND
DEVEL PMENT
WE ARE LEGIA
• the BRAND is EMOTIONALISED
• INTEGRATION with the CLUB IDENTITY
scroll down
at each keyword
• potential to BECOME a REGIONAL LANDMARK
• Brand, united with THE MOST PROMINENT POLISH CLUB - permanently becomes PART OF THE vernacular/the language on a city, national
and European scale
C MMUNITY
120 000
The number of people who take part in the events
of the Legia Foundation
10 000
Number of people who took part in the run „Run Warsaw by Night
30 000
The Łazienkowska Festival picnic together with the Legia Soccer Schools season finale
4 000
athletes in 21 sections
320 000
FanCard holders
60 000
email addreses
300 000
views per month
legia.com
A POWERFUL GATEWAY TO
THE NATIONAL AND INTERNATIONAL FOOTBALL COMMUNITIES
Source: Legia Warszawa 2023
ACROSS ALL MEDIA
THE MOST COMMITTED COMMUNITY IN POLAND
EXTENSIVE COVERAGE
905K
FOLLOWERS
268K
FOLLOWERS
139K
SUBSCRIBERS
345K
FOLLOWERS
177K
FOLLOWERS
9K
FOLLOWERS
NUMBER ONE
TV VIEWERSHIP IN POLISH EKSTRAKLASA
TV
BUSINESS
• BUSINESS CLUB / potential as a NETWORKING AND BUSINESS PLATFORM / exclusive activities
• MATCHDAY ACTIVITIES for Business Club members
• 300 CORPORATE EVENTS every year
• 2 250 PEOPLE capacity of the business area
• over 2k BUSINESSMEN at every match
• TOP GLOBAL and POLISH brands visiting business area regularly
• integration of PARTNER SERVICES and PRODUCTS within the business club community
SOCIAL
ENGAGEMENT
• Charity rowing ergometer regatta
#AllToRow - We sail for those who need
a Home
• Ready to Help #ReadyToAid refugees from Ukraine
scroll down
at each keyword
• Science, Technology, Engineering, Mathematics
(STEM) - through soccer, the program created to support the digital skills and competencies of digitally excluded groups, through partnerships between schools, businesses and the public sector
LEGIA FOUNDATION –
serving the underserved and underrepresented groups, a profound idea that thrives on teamwork, understanding, honesty, respect, and responsiveness to others' needs
ACTIVATION
HOW LEGIA BRINGS PARTNERSHIPS
TO LIFE
Activation concepts are developed upon marketing rights and underlying goals to optimize impact on target group.
These are:
• DIGITAL CONTENT & campaign development
• STORYTELLING across several media channels
• On-site / EXPERIENTAL activation
SELECTION
OF RIGHTS PACKAGE
1.
IP RIGHTS/
BRAND INTEGRATION
2.
BRAND EXPOSURE AROUND LEGIA COMPLEX
3.
DIGITAL RIGHTS
4.
HOSPITALITY
5.
ACTIVATION & DEDICATED EVENTS
6.
MARKETING COMMUNICATION
EXECUTIVE
SUMMARY
LEGIA WARSAW
360 PARTNERSHIP WILL…
Legia Warsaw will bring this partnership to live via creative and efficient ACTIVATION allowing to engage with Polish & European business, Legia fanbase and support underserved communities.
-
ENGAGE CONSUMERS IN THE FASTEST
GROWING ECONOMY IN EUROPE
-
GENERATE SIGNIFICANT BUSINESS
OPPORTUNITIES with Legia Warsaw ownership group
- provide a STRONG INCREASE in brand awareness
- consideration among the WIDE-RANGE SPORT
COMMUNITY
360 OFFICIAL PARTNERSHIP
proposed conditions:
VALUE FOR
M NEY
• MINIMUM 3 YEARS - Long term partnership
• YOUR BRAND PRODUCTS & SERVICES - Profound business integration
BRANDING
IMAGE RIGHTS
SLEEVE
DIGITAL RIGHTS
HOSPITALITY
Copy Rights
Usage of this document as well as solutions, ideas and concepts included herein, in part or in full is forbidden without prior written consent of its owners. In case of any unauthorized usage, including in particular copying or disseminating, of this document as well as solutions, ideas and concepts included herein, by any third party, it will be obliged to compensate authorized owners or fulfil other obligations, in accordance with generally applicable provisions of the Polish law. Court competent to resolve disputes connected with the abovementioned matters will be a common court in Warsaw (Poland) having material jurisdiction.