OPEN CLUB DAY
SATURDAY, 2 FEBRUARY 2019
SECOND EUROPEAN EDITION
On the Open Club Day, live music venues & clubs all over Europe open their doors on the same day during daytime.
They invite the audience to discover what is happening behind the scenes - the daily bread and butter of the people working in a club, but usually inaccessible to the broad audience.
The Open Club Day allows strengthening the connection of the venues & clubs with their local communities.
At the same time, it connects local stages all over Europe in a strong solidarity movement that reaffirms their importance as cultural, economic, and social actors.
WHY DO THE OPEN CLUB DAY ?
Connect with your audience
The Open Club Day is a great opportunity to engage with your audience and to welcome new people to your club.
By inviting people in a different context you create the circumstances to address issues that are important for you.
Clearing up negative stereotypes
The Open Club Day allows to highlight the work accomplished inside the venue and club. By showing the work of your venue or club in a different light, you can help clearing up negative stereotypes that might be running around.
Gain recognition for the work you do
Use the Open Club Day to show off the amazing work you are doing on a daily basis (from talent detection, over artist support, up to educational and communal activities). Show that it takes a variety of professions in order to run a venue or club.
Benefit from a positive communication campaign
Draw attention of the local press and media on topics that are important for you besides your live music programming. Benefit from a large communication campaign on the Open Club Day on a European scale.
OPEN CLUB DAY
GUIDED CLUB TOURS
Each tour is guided by either a staff member, a volunteer, an artist, or a technician and leads through the different spaces explaining their activities in the venue.
ACTIVITIES FOR KIDS & FAMILIES
You could give kids the opportunity to give sound and light balancing a try with the supervision of a trained staff or volunteer. You could also make the tour through your venue more kid and family friendly by turning it into a treasure hunt.
SHOW OFF THE TALENTS OF YOUR CLUB
Let the public know that your club is run by a talented team and that your residency artists are amazing. Small workshops could be an introduction to DJ-ing or a crash-course in preparing cocktails.
CONNECT WITH OTHER CLUBS IN YOU AREA
Give the venues and clubs of your city a call and see if you can organize a club safari, a guided tour that leads through the different clubs and venues of your city. You can also get in touch with your venues and club association for support.
TALKS & PANEL DISCUSSIONS
You can use the Open Club Day as opportunity to invite your local authorities and politicians and ask them the questions that interest you the most.
In Zurich, the local club & bar commission dedicated a panel on a new safety protocol and they also questioned politicians from different parties on their agendas for nightlife and club-culture.
If your venue hosts a gig or event, why not make the installation public and explain a little about the installation process.
HOW TO PARTICIPATE ?
The Open Club Day is an open initiative. Clubs and venues can register online for free to be featured in the official Open Club Day communication.
Registered clubs and venues commit to open their doors without charging an entrance fee. They agree to organize the Open Club Day as non-commercial event. Clubs and venues provide the conditions and staff to host their Open Club Day event.
ORGANIZE THE OPEN CLUB DAY IN 3 STEPS
1° Register online on the Open Club Day website to let us know that you are participating ideally before Friday, the 30st of November 2018.
2° Plan the day, communicate about it and connect with local partners! The association coordinating the Open Club Day in your country (LiveKomm) will provide you with an information & communication kit where you can seek inspiration.
3° Open the doors of your venue or club on Saturday, the 2nd of February during daytime and enjoy the experience to meet your audience in a different context and to welcome people who would not usually step into your venue.
The Open Club Day is monitored by Live DMA on a European level.
Live DMA is a European non-governmental network working to support and to promote the conditions of the live music sector. The network is composed of 18 members situated in 14 countries and are regional and national live music associations that represent more than 2500 music venues, clubs & festivals located all over Europe.