DESN 480 :
Profesional Practice
Money
activity log
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| Welcome back. |
Course Introduction * TL;DR - Do I want be employed or self employed? * Determine Hourly Rate * Project Life vs. Business Life vs. Life-Life Panopticon * Why are you here? Did you choose this class? Do you have free will to chose? Time Tracking w/ Harvest App * Introduction to Harvest Projects and Tasks |
Harvest App * Account active and ready for clients and invoicing |
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Time Tracking * Are you tracking your time accurately? |
Meditation * Why meditation? * 1 minute mediation Continue Harvest App * Create, then delete a sample Invoice * How to send invoice for tracked Tasks Incorporation * What are the costs of Incorporation? |
Assignment 1 * Deliberate Practice game plan * Company, Name, & Services |
Week 1
| * Assignment 1 (see Canvas) * Cost of Incorporating a business |
* 2 minute mediation Time Tracking * Time tracking leads into Getting Things Done methodologies * Mind Like Water via Bruce Lee Expenses * Determine Expenses for running a business * Revenue - Expenses = $:-) or $:-( Passive Income * Setup Printful.com account * Determine which two(2) products to sell |
Grit * Postponed Grit introduction Expenses * Complete Expenses spreadsheet Assignment #2 * Expenses spreedsheet |
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Week 2
| Is your Expenses spreadsheet complete and accurate? |
Grit * Overview and Goals * Practical applications Pay Day * Write Check Your Company * Questionnaire |
Admin
Textbook
Accounts
- Harvest service for tracking
- Use website or install app to iOS/Android
overview
Table of contents
Pricing
Administration
Incorporation
Contracts
Taxes
Project Life
Business Life
Life, Life
Clients
Getting Work
Presenting
Project Brief
Feedback
Copyrights
STOP
Looking for
Answers & Instructions
Start
Looking for
Advice &
Suggestions
Time Management
Life Time
Same Strategy
Bus. Time
Same Strategy
clients
"Bad Clients"
negotiating
A business
SCORE
Get Help
- Spokane County (SCLD) business help
- Spokane City (SPL) business help
- Get a Library Card
- Resources
- Prof. Development
- Guidance
- Get mentorship
- Get Going
legalese
Contracts
Downloads
Protect your relationships. Your network. Your Clients. Yourself.
EWU Contracts
- Find a policy
- Read through it. (attempt to understand legalese).
- What new thing did you learn?
Practice
Your contract
If broken
Why ?
• What are the ground rules for working together?
• How much money is exchanged and at what point?
• What are the deliverables, and when are they due?
• What happens if there is a delay?
• Who has what rights?
Design IS JOB
Production artist
Lower pay at $11 per hour
No more than,
25 hours per week
100% art directed
Be fast, with no errors
Few responsibilities
things happen
New Bosses. Bad Economy. Budgets Mismanaged. New Direction. Delays. Personal Emergencies.
Panic.
Avoid this
Designer at fault. Period.
Client's roles are not to protect the designer.
Who wins here?
Implicit
Implicit contracts that keep society moving along at a nice pleasant clip.
explicit
An explicit agreement of what happens should something go wrong—relieves that tension.
firing clients
No easy way.
How did your role change?
How did the terms change?
How did deliverable change?
don't want to
Your choice.
No further discussion needed.
lawyers
“They’re too expensive.” Yes, they do cost money. But so do you! The better our contracts, the more secure our client relationships. His job isn’t to sue clients—it’s to make sure we never land in a place where we have to.
ambiguties
Be very specific. If not, it show you do not understand your service.
statement of work
Contract define relationship, statement of work defines the outcomes.
Does not
Offer absolute protection.
Fix what is broken.
Make work easier.
Enforcing
Most projects don’t get that bad. And if they do, it’s a sign that you’re doing something else wrong.
Be consistent, to never have to.
Don't take it personally.
Prenuptials
panopticon
Why Do Good work?
Who is watching?
You Have to be here?
too invested to change?
YeLP, CO.
- Employee exceeded sick time and pay
- Publicly fired her via Twitter
- Yelp employees thousands
- Result: Bad PR. People deleting app. Legal to share employee performance?
Former
Employee
- Quantifiably good employee
- Seeks extra time off for tragic situation
- Made public her opinions
- Result: No job. Must find new job amidst controversy. Was contract broken posting opinions publicly?
Goals
presenting
vs.
Percepction first
We all do it.
Before influencing, understand yours.
Your: dress, speech, body language, order, demeanor, performance, etc.
You: gender, race, age?
Graduate of EWU?
Graduate of VCD?
Your body of work?
Percepction nOw
practice
Practice. Practice. Practice.
Get viewers. Record yourself.
Double-Check your work.
Remember, it's not a school project.
PRESENTING Design
Chapter 7, Presenting Design
Send Thank You note/email if appropriate.
Confidence also means you can handle being wrong.
It's not your fault, but it is your problem.
Controlled Perceptions
In Control
Control (at least influence), how you are perceived
You. Yes you, should narrate your body of work.
Once chance to make first impression.
The Work
Focus on what is completed
Focus on what is successful. Address what is not.
Enjoy doing the work? No? Fake it.
Recap. Repeat. Reiterate.
Feedback
All Colin did was was critique of my work,
and gave no feedback.
Presenting
- Get used to it. Get better at it. Expect it.
- Practice.
- Practice.
- Practice.
- "Nervousness" is not an excuse
Sell
- Work will not sell itself.
-
You’re presenting a solution to a business problem
-
Show them that you understand what they hired you to do
You. Do. It.
- Presenting is a core design skill
- Talk to client directly. No games of telephone.
- Who advances career? Designer or Design Manager?
- Not allowed to present?
- rethink where you work or project
Strategy
- Have an agenda.
- Speak to goals, not what we can all see
- Make one. Right now. .
Client
- Let them be critical or even negative. You listen.
- Don't embarrass them with their lack of design knowledge
“More often than not the designers who complain that clients give them subjective feedback are the ones most prone to asking for subjective feedback”
You
- Open Strong with Agenda.
- End Strong with an Agenda.
- End on time
- Be respectful of their time
- Say thank you, then follow up with a thank you.
Focus / Ignore
- Overall tone (Does this site feel like your company?)
- Voice (Is it using language the right way? Is it friendly? Authoritative? Trustworthy?)
- Structure (Too dense? Not dense enough?)
- Specific labels and body copy (Why is everything in Latin?)
- Missing elements (Where’s my newsletter signup?)
- Things we did not show you (I have comments about the company history page.)
Remember: we all want a good product.
Benefits vs. Perks
Health
Contracts
Copyright
Why?
Can you use that photo?
Who & How owns that font?
What happens when you break copyright(s)?
Who is responsible: your or the client?
The Difference is Crucial.
pricing
references
INcorporation
reference
Understand
Why incorporate at all? Spoiler: taxes.
Different Types of Business Entities
Process Of Incopration
taxes
Tax laws
Large gifts are income
Possibly $2,000+ in taxes
His original seats, less than $2,000
Get an Accountant.
I am not an Accountant.
Repeat, get an accountant.
Defining
Overview
Income
Taxable
Income
Deductions
& Credits
Income
Taxable
Income
Tax Owed
Income
Employee
- $45,000 salary reported in W2
- $5,000 reported in 1099
- 25% tax bracket
Assumptions
- Occasional freelance
- Unmarried Single Adult
- No children or other dependents
- No significant life changes
2014 Tax Brackets
Single
Married Filing Jointly
employee
$50,000 Income
$8,356.25
Taxable
$6,200
Deducations
$2,156.25
Tax Owed
Income
Freelance
- $50,000 in reported income
- Single Owner
- All work completed in registered city and state
Assumptions
- Limited Liability Corp. (LLC)
- Local, State, & Federally Licensed with EIN (Employee Identification Number)
- No special circumstances for freelance income
paperwork
To Clients
- W9: Request for Taxpayer
Identification Number and Certification - Made more $400 in WA?
- 1099: Miscellaneous
Income - Paid out more than $600 in WA?
From CLIENTS
Personal Taxes
- See tax brackets for taxable income
- How are you filing?
- How is your personal life separate from business life?
Business
taxes
- Social Security and Medicare taxes, and for 2014 is 7.65%
- Self Employment for 2014 is 7.65%
- Tax Total: 15.3%
- Pay Annually or Pay Quarterly
Expenses
- What directly & indirectly related to the business?
- Where and how are you operating to record expenses?
- What expenses are fixed versus variable?
- Can expenses be estimated?
Deductions
- What directly & indirectly related to the business?
- Where and how are you operating to record deductions?
- What deductions are fixed versus variable?
- Can deductions be estimated?
Ready to do the math?
Not a chance.
Take 33%,
Save it.
Repeat four times per year.
Again.
Get an Accountant.
I am not an Accountant.
Repeat, get an accountant.
I know what I'm doing. I don't need an accountant.
There is an error from last year [my fault]. Two options: One, hope IRS sees it as oversight. Two, pay the additional $1,000.
ME, Before accountant:
ME, After accountant:
...
Workflow
overview
budgeting
job vs. career vs. calling
Prod. Artists
Interns
Jr. Art Director
Sr. Art Director
Creative Director
Web Producer
Media Producer
Account Managers / Execs
"Trafficer"
Founders
ARt Director
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Project: You
WAGE GAp
References
Disclaimers
- I am not a woman
- I am not a lawyer
- I am not an economist
- I will attempt to view this issue objective.
- Keyword attempt.
It Exists
- Objectively, .77 cents to the dollar
- Certain professions to have a wage higher/lower wage discrepancy
- Certain professions are skew towards one gender
- Why do I make less than my male costars?
Again, very difficult to get objective data. Shared experiences and released data.
Discrimination?
- Many forms of discrimination exist.
- We will address none of those --> Different class.
- "Gender Discrimination" - objective sense - are not the reasons for the wage gap.
Discrimination exists, but is not the sole cause.
temporal flexibility
Temporal Flexibility
- Parent penalty, what’s often called the mommy tax.
- Significant is that as a contributory factor
- anything that leads you to want to have more time -- away from work
- Time and Attention == MONEY
-
Lessor factors:
- Outright discrimination
- differences in competitive drive
- bargaining ability
- More flexibility in the workplace leads to a split that’s very clear in the data — a split that has to do with job selection
Census, you find that the biggest wage gaps are in the corporate, the financial sectors, also law, and the health occupations in which there is a high fraction of ownership, of self-employment
possible solutions
Fix?
- Men : "make them more aware of demands of being a women".
- Women : "make them have more manly attributes"
- Companies : "make them all the same."
- Systemic : Now, this is a starting point.
Systemic
Extremely difficult, but changes would be generational.
- Recall the Panopticon
- Create incentives for working parents
- You. Negotiate better.
- Influencers invoke changes to status quo
- Change social norms