DESN 480 :

Profesional Practice

Money

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Welcome back.  Course Introduction
* TL;DR - Do I want be employed or self employed?
* Determine Hourly Rate
* Project Life vs. Business Life vs. Life-Life

Panopticon
* Why are you here? Did you choose this class? Do you have free will to chose?

Time Tracking w/ Harvest App
* Introduction to Harvest Projects and Tasks
Harvest App
* Account active and ready for clients and invoicing
Time Tracking
* Are you tracking your time accurately? 
Meditation
* Why meditation?
* 1 minute mediation

Continue Harvest App
* Create, then delete a sample Invoice
*
How to send invoice for tracked Tasks

Incorporation
* What are the costs of Incorporation?
Assignment 1
* Deliberate Practice game plan
* Company, Name, & Services

Week 1

* Assignment 1 (see Canvas)
* Cost of Incorporating a business
* 2 minute mediation

Time Tracking
* Time tracking leads into Getting Things Done methodologies
* Mind Like Water via Bruce Lee

Expenses
* Determine Expenses for running a business
* Revenue - Expenses = $:-) or $:-(

Passive Income
* Setup Printful.com account
* Determine which two(2) products to sell
Grit
 * Postponed Grit introduction

Expenses
* Complete Expenses spreadsheet

Assignment #2
* Expenses spreedsheet
 
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Week 2

Is your Expenses spreadsheet complete and accurate?  Grit
* Overview and Goals
* Practical applications

Pay Day
* Write Check

Your Company
* Questionnaire

Admin

Textbook

Accounts

  • Harvest service for tracking
  • Use website or install app to iOS/Android

overview

Table of contents

Panopticon

Goals

Benefits

Insurance

Career vs. Calling

Budgeting

Pricing

Administration

Incorporation

Contracts

Taxes

Project Life

Business Life

Life, Life

Clients

Getting Work

Presenting

Project Brief

Feedback

Copyrights

STOP

Looking for

Answers & Instructions

Start

Looking for

Advice & 

Suggestions

Time Management

Life Time

Same Strategy

Bus. Time

Same Strategy

clients

"Bad Clients"

No matter, it's still the designers fault. 

#DesignHorrorStories

 

Clients from Hell

negotiating

A business

SCORE 

Get Help

legalese

Contracts

Downloads

Protect your relationships. Your network. Your Clients. Yourself. 

EWU Contracts

By agreeing  and signing to be a student at EWU, you agreed to these policies:

 

  1. Find a policy
  2. Read through it. (attempt to understand legalese).
  3. What new thing did you learn?

Practice

Your contract

If broken

Why ? 

• What are the ground rules for working together?


• How much money is exchanged and at what point?


• What are the deliverables, and when are they due?
 

• What happens if there is a delay?
 

• Who has what rights? 

Design IS JOB

Production artist

Lower pay at $11 per hour

 

No more than, 

25 hours per week

 

100% art directed

 

Be fast, with no errors

 

Few responsibilities

 

things happen

New Bosses. Bad Economy. Budgets Mismanaged. New Direction. Delays. Personal Emergencies. 

 

Panic. 

 

This is Water.

Avoid this

 

Designer at fault. Period.

 

Client's roles are not to protect the designer.

 

Who wins here?  

 

Result of Non-Payment

Implicit

Implicit contracts that keep society moving along at a nice pleasant clip. 

 

explicit

An explicit agreement of what happens should something go wrong—relieves that tension. 

 

firing clients

No easy way. 

 

How did your role change?

 

How did the terms change?

 

How did deliverable change?

don't want to

Your choice.

No further discussion needed.

lawyers

“They’re too expensive.” Yes, they do cost money. But so do you! The better our contracts, the more secure our client relationships. His job isn’t to sue clients—it’s to make sure we never land in a place where we have to.

ambiguties

Be very specific. If not, it show you do not understand your service. 

statement of work

Contract define relationship, statement of work defines the outcomes.

Does not

Offer absolute protection. 

 

Fix what is broken. 

 

Make work easier.

Enforcing

Most projects don’t get that bad. And if they do, it’s a sign that you’re doing something else wrong.

 

Be consistent, to never have to.

 

Don't take it personally. 

Prenuptials

panopticon

Why Do Good work?

Who is watching?

You Have to be here?

too invested to change?

YeLP, CO.

  • Employee exceeded sick time and pay
  • Publicly fired her via Twitter
  • Yelp employees thousands
  • Result: Bad PR. People deleting app. Legal to share employee performance? 

Former 

Employee

  • Quantifiably good employee
  • Seeks extra time off for tragic situation
  • Made public her opinions
  • Result: No job. Must find new job amidst controversy. Was contract broken posting opinions publicly?

Goals

presenting

vs.

Percepction first

We all do it. 

 

Before influencing, understand yours. 

 

Your: dress, speech, body language, order, demeanor, performance, etc.

 

You: gender, race, age?

Graduate of EWU? 

 

Graduate of VCD? 

 

Your body of work? 

 

Percepction nOw

practice

Practice. Practice. Practice. 

 

Get viewers. Record yourself.

 

Double-Check your work.

 

Remember, it's not a school project.

 

So much more.

PRESENTING Design

Chapter 7, Presenting Design

 

Send Thank You note/email if appropriate.

 

Confidence also means you can handle being wrong.

It's not your fault, but it is your problem.

Controlled Perceptions

In Control

Control (at least influence), how you are perceived

 

You. Yes you, should narrate your body of work.

 

Once chance to make first impression.

The Work

Focus on what is completed

 

Focus on what is successful. Address what is not. 

 

Enjoy doing the work? No? Fake it.

 

Recap. Repeat. Reiterate.

Feedback

All Colin did was was critique of my work,

and gave no feedback.

Presenting

  • Get used to it. Get better at it. Expect it.
  • Practice. 
  • Practice. 
  • Practice. 
  • "Nervousness" is not an excuse

Sell

  • Work will not sell itself.
  • You’re presenting a solution to a business problem

  • Show them that you understand what they hired you to do

You. Do. It.

  • Presenting is a core design skill
  • Talk to client directly. No games of telephone.
  • Who advances career? Designer or Design Manager?
  • Not allowed to present?
    • rethink where you work  or project

Strategy

  • Have an agenda. 
  • Speak to goals, not what we can all see
  • Make one. Right now. .

Client

  • Let them be critical or even negative. You listen. 
  • Don't embarrass them with their lack of design knowledge

“More often than not the designers who complain that clients give them subjective feedback are the ones most prone to asking for subjective feedback”

 

You

  • Open Strong with Agenda. 
  • End Strong with an Agenda.
  • End on time
  • Be respectful of their time
  • Say thank you, then follow up with a thank you. 

Focus / Ignore

  • Overall tone (Does this site feel like your company?)
  • Voice (Is it using language the right way? Is it friendly? Authoritative? Trustworthy?)
  • Structure (Too dense? Not dense enough?)
  • Specific labels and body copy (Why is everything in Latin?)
  • Missing elements (Where’s my newsletter signup?)
  • Things we did not show you (I have comments about the company history page.)

Remember: we all want a good product.

Benefits vs. Perks

Health

Oscar

 

Contracts

Copyright

Why?

Can you use that photo? 

 

Who & How owns that font? 

 

What happens when you break copyright(s)?

 

Who is responsible: your or the client? 

The Difference is Crucial.

pricing

references

INcorporation

reference

Walkthrough LegalZoom.com process

 

Setting Up A Small Business

As A Legal Entity via Lynda.com

Understand

Why incorporate at all? Spoiler: taxes. 

 

Different Types of Business Entities

 

Process Of Incopration

taxes

Tax laws

Large gifts are income 

 

Possibly $2,000+ in taxes

 

His original seats, less than $2,000

Get an Accountant.

I am not an Accountant.

Repeat, get an accountant.

Defining

Overview

Income

Taxable

Income

Deductions

& Credits

Income

Taxable

Income

Tax Owed

Income

Employee

  • $45,000 salary reported in W2
  • $5,000 reported in 1099
  • 25% tax bracket

Assumptions

  • Occasional freelance
  • Unmarried Single Adult
  • No children or other dependents
  • No significant life changes

2014 Tax Brackets

Single

Married Filing Jointly

employee

$50,000 Income

$8,356.25

Taxable

$6,200

Deducations

$2,156.25 

Tax Owed

Income

Freelance

  • $50,000 in reported income
  • Single Owner
  • All work completed in registered city and state

Assumptions

  • Limited Liability Corp. (LLC)
  • Local, State, & Federally Licensed with EIN (Employee Identification Number)
  • No special circumstances for freelance income

paperwork

To Clients

From CLIENTS

Personal Taxes

  • See tax brackets for taxable income
  • How are you filing? 
  • How is your personal life separate from business life? 

Business

taxes

  •  Social Security and Medicare taxes, and for 2014 is 7.65%
  • Self Employment for 2014 is 7.65%
  • Tax Total: 15.3%
  • Pay Annually or Pay Quarterly

Expenses

  • What directly & indirectly related to the business? 
  • Where and how are you operating to record expenses
  • What expenses are fixed versus variable? 
  • Can expenses be estimated? 

Deductions

  • What directly & indirectly related to the business? 
  • Where and how are you operating to record deductions
  • What deductions are fixed versus variable? 
  • Can deductions be estimated? 

 

Reference 

Ready to do the math?

Not a chance.

Take 33%, 
Save it.
Repeat four times per year.

Again.

 

Get an Accountant.

I am not an Accountant.

Repeat, get an accountant.

I know what I'm doing. I don't need an accountant. 
 There is an error from last year [my fault]. Two options: One, hope IRS sees it as oversight. Two, pay the additional $1,000.

ME, Before accountant:

ME, After accountant:

...

Workflow

overview

The What, Who, & How? 

 

Separate from Contract & Statement of Work

 

Defines Your Process

 

Brief Box

 

Briefly

budgeting

job vs. career vs. calling

Prod. Artists

Interns

Jr. Art Director

Sr. Art Director

Creative Director

Web Producer

Media Producer

Account Managers / Execs

"Trafficer"
 

Founders

ARt Director

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Project: You

WAGE GAp

References

Disclaimers

  • I am not a woman
  • I am not a lawyer
  • I am not an economist
  • I will attempt to view this issue objective. 
  • Keyword attempt. 

It Exists

Again, very difficult to get objective data. Shared experiences and released data.

Discrimination?

  • Many forms of discrimination exist. 
  • We will address none of those --> Different class. 
  • "Gender Discrimination" - objective sense - are not the reasons for the wage gap.

Discrimination exists, but is not the sole cause.

temporal flexibility

Temporal Flexibility

  • Parent penalty, what’s often called the mommy tax.
  • Significant is that as a contributory factor
  • anything that leads you to want to have more time -- away from work
  • Time and Attention == MONEY
  • Lessor factors:
    • Outright discrimination
    • differences in competitive drive
    • bargaining ability
  • More flexibility in the workplace leads to a split that’s very clear in the data — a split that has to do with job selection

Census, you find that the biggest wage gaps are in the corporate, the financial sectors, also law, and the health occupations in which there is a high fraction of ownership, of self-employment

possible solutions

Fix? 

  • Men : "make them more aware of demands of being a women". 
  • Women : "make them have more manly attributes"
  • Companies : "make them all the same."
  • Systemic : Now, this is a starting point.  

Systemic

​Extremely difficult, but changes would be generational. 

  • Recall the Panopticon
  • Create incentives for working parents
  • You. Negotiate better.
  • Influencers invoke changes to status quo
  • Change social norms