Birth Announcement
project for Team Berlin
Designer
Client
P. Colin Manikoth
Always OverCast
Designer
Baby Mama
Team Berlin
Founder & CEO
Requirements
- All existing copy must be retained. Approved by legal and signed off by CEO.
- Existing licensed photos for limited distribution
- 3 - 4 hour budget
- Printed and enveloped to 8x12
- Must be shipped within 4 days of final approval
Typography
- Sullivan typeface was licensed from the Lost Type Co-Op
- Aurelius is Roman, not Greek by origin
- Use of font to mimic (not reflect) Roman styled architecture
Adornment
- Angled of lines behind images - are same as font usage
- Strictly vertical or horizontal line caused unwanted motion with child's shirt
- Solid color obscured retouched photo
Conclusions
- Printed & Shipped on time and under budget
- 3.5 hours of design and production
- Printing & shipping costs expensed to client
- Rights transfered to Team Berlin after shipping