Make your Content Consumable

• Organize content for easy digestion

• Navigation can make a huge difference

Make your Content
About People

• Faces are really important

• Stories create loyalty to your cause

• Video can have strong impact, but don't just point them to YouTube. Write stories about your videos

Make your Content
Fresh

• Old brochures might become great new articles

• Archived photos can become historical narratives of your cause

• Even old articles that were powerful years ago can be revisited -- Google actually rewards you with traffic when old articles are updated

Make your Content
User-Generated

• Let your audience contribute their own content.

• Most popular form plugin have the ability to do front-end post creation.