2) How effective is the combination of your three products?

Specific Audience

Our audience is teenagers and younger adults between the ages of 16-25 mainly males but regardless of ethnicity.
The general audience would be middle to upper class as they are more likely to have disposable income to purchase DVD's and go and watch films at the cinema.
Obviously the best kind of audience would prefer action and horror films also as this is the main topic of the documentary and the other products.

Audience

All of the products are catered towards the same target audience; teenagers and young adults.
We did this by choosing to broadcast our documentary on the TV channel BBC Three as we believe it shows TV programmes specifically for our target audience.
Our radio trailer will also be shown on BBC 2 which means that it is consistent with the documentary. This means the same kind of audience will listen to it. However BBC Radio 2 is not typically listened to by the audience as much as other stations such as BBC Radio One so we should've chosen that instead.
The Magazine listing is aimed at this audience also by being published in TV & Satellite Week. This is a generally really popular magazine but could possibly be aimed at an older audience.

Our three products all share the horror and action elements whether that's from the music or the images or the sound effects. They all show the identity of our texts.
We hoped that the audience would be able to tell that the documentary and the radio trailer are the same thing, but the magazine is harder to specifically correlate with the other products.

Between these two products we used elements from each to make sure they were similar
At the beginning of the documentary we used rhetorical questions in the voice over which were very effective. This was reciprocated into the radio trailer with similar rhetorical questions also using a female voice. This element will stand out as the products being for the same thing as they were both at the start. This means it was the first thing heard and its an obvious link.
As well as this, sections of the documentary were used as audio for the radio trailer. This was to show the main message for the documentary in short clips in the radio promotion.

The magazine listing was created after the documentary was produced. This meant that we could use screenshots from the documentary as images on the double page spread. These included photos of the expert interviewers which would be easily identifiable when watching the programme as well as reading the listing.
To also add more similarities the screenshots were taken from the documentary's selection of film montages to form still images representing the films which would be known by the audience.
Also in the article we used the same facts that we did in the documentary which would show more similarities. This is used conventionally to show some of the shows content in the article to entice the reader to watch the TV programme.

Overall we believe that together our ancillary products create a really stable and obvious connection between them to promote the documentary.
If we were to change anything I would change the colours on the Magazine listing to make them more conventional and relevant to the horror genre as well as making the radio trailer shorter and adding more elements from the documentary instead.