#JOINDUBAI CAMPAIGN
THE ARENA
Ai
IT event tech
Leads generation
Coverage by vanity
Leads generation
A
R
E
N
A
Attract services
Reduce Cost servises
Nurture services
Automate servises
Expand services
Sales, SEO, Smm, Promo, Events...
Outsource, Accounting, Legal, Office, Procure...
Licensing, Banking, Visas, Export, Franchising…
CRM, Loyalty, Training, Wellbeing, Gifting…
AI, ERP, Integrations, Chatbots, Analytics…
Unique
Unique
Ai
Killer feature
Media IT event tech
Coverage by vanity
LEADS generation: AI Introducing
LEADS generation: AI Introducing
LEADS generation: AI Introducing
LEADS generation: AI Introducing
LEADS generation: AI Introducing
Company Fears:
Company Pains:
A Pattern to Follow:
3
| 1 | Visitors | 100-800 | Fills a GAP [ 1.000 -10.000 ] |
10.000-50.000 |
| 2 | Frequency | 1-2 per year | Quaterly / Monthly / Daily Industry Switching Overnight |
Annual |
| 3 | Cost & Showcase |
Ticket ~$500, show cases |
Station = $1.000, Present services |
$10.000 - $30.000, show goods |
| 4 | Get Leads |
~10 (two coffeebreaks |
100+ Ai matchmaking Lead chats + ~30 offline visitors |
~30 visitors per stand's manager per day |
| 5 | Visitor list & valuation | - not solved |
Ai-qualified Pro / non-Pro visitors
|
Mob App, 1-5% download rate |
| 6 | PR & Media Coverage | - post release | Instant sending of media files to show off by 1000+ attendees (vanity) | Post-Production, only showed in org socials |
trade show
conference
Compare
Stations
Branded Station
TV lobby & Media Center
TV session studio
Paparazzi zone
Selfie
point
Podcast studio
2 Show Rooms
1 Media Stage
120 - 300 Expo Stations with TV
The Leads Arena
PRO 2000 USD
BUSINESS 1000 USD
TV FREE 500 USD
Table
2 Chairs
TV 50+"
Double Side TV
Branded
Station
+50 PRO Leads Bundle
Branded Floor
TV Mount
Stations
+100 PRO Leads Bundle
+200 PRO Leads Bundle
Banner Flag
Stations
Paparazzi zone
TV Lobby & Media Center
Conference
Stations
Paparazzi zone
TV Lobby & Media Center
Conference
Stations
Earn on Idle Days:
Unrepresented Shows for Service companies:
Warm-Up & Gather exhibitors for upcoming Shows:
quarterly 1day events tailored to each Main Show
Maximize Venue Use:
utilize both exhibits and meetings areas
Strategic Development and Revenue Maximization for DWTC
for services, not goods
build-free format
leadgen
core
overnight switchable
GOVERNMENTAL AND ECONOMIC ALIGNMENT
• In line with InvestUAE as per UAE NATIONAL INVESTMENT STRATEGY 2031: We invest our uniquely developed SecondScreen, Realtime Media, Paparazzi, TV Lobby, and AI-matchmaking technologies, as well as our 10 years of event tech and AI-integration expertise, and our resources into Dubai’s economy.
• In line with the DUBAI ECONOMIC AGENDA D33: We launch a campaign promoting the attractiveness of opening branches and new companies in Dubai through the #JoinDubai Campaign. Facilitated by instant media delivery to attendees, who then share branded #JoinDubai content with their networks, this organically promotes Dubai’s business ecosystem.
• In line with the UAE TOURISM STRATEGY 2031: We launch a conveyor of exhibitions attracting tens of thousands of business tourists from GSS, GSEA, the Middle East and North Africa, Asia, and Europe. The #JoinDubai campaign triggers word-of-mouth promotion, as tourists and participants share their activities and results in Dubai on their own social networks, rather than relying solely on organizers’ channels. Business tourism has greater potential to increase residents and legal entities in Dubai than leisure tourism.
• In line with the DUBAI AI MINISTRY: We have implemented and use AI as a practical matchmaking and lead generation tool for SMBs. This technology is unique and was born in Dubai.
• In line with the Dubai Research, Development, and Innovation Programme of THE EXECUTIVE COUNCIL OF DUBAI: We launch a multi-industry conveyor of exhibitions, allowing companies to showcase their services and innovations in sectors such as Logistics, IT, Telecom, Travel & Tourism, Hospitality, HR, Real Estate, Marketing, PR, Renewables, Cybersecurity, Education, Fintech, Healthcare Services, AI, E-Commerce, and more—attracting global participants, fueling business tourism, and reinforcing Dubai’s role as the world’s networking hub.
• In line with NET ZERO BY 2045 Strategy: We have developed an exhibition format with no booth construction, completely eliminating construction waste. Reusing the same equipment for multiple Arenas prevents the disposal of hundreds of tons of construction debris, unlike traditional exhibitions dismantling hundreds of stands.
• In line with DWC AIRPORT & EXPOCITY Plans: Utilizing the 220 million passenger flow of Dubai World Central (DWC) and the expanding ExpoCity DEC (150,000 sqm) to help double large-scale business events from 300 to 600 annually, we plan a monthly conveyor of large-scale exhibitions for SMBs, growing daily visitor numbers from 1,000 to 10,000 for each Arena.
• In line with DUBAICHAMBERS’ MEMORANDUMS with Standard Chartered, HSBC, etc: To support local companies’ global expansion and help international companies establish and grow in Dubai, we introduce an exhibition format that helps local firms promote their services to each other and visiting business tourists, thereby stimulating new jobs, tax revenue, deals, hiring, partnerships, legal entities, and branches in Dubai.
• In line with the ‘WE THE UAE 2031’ VISION: With goals to double GDP from AED 1.49 trillion to AED 3 trillion, generate AED 800 billion in non-oil exports, raise tourism’s GDP contribution to AED 450 billion, and increase foreign trade to AED 4 trillion, The Arena—through providing lead generation—encourages participating companies to increase production, revenue, and non-oil exports, as exhibitions traditionally do.
• In line with the DUBAI DEPARTMENT OF ECONOMY & TOURISM Strategy for SMB Development: The Arena format stimulates business activity for hundreds of SMBs. We also subsidize the participation of small, new enterprises by introducing a “subsidy station” option with minimal and affordable entry fees starting from just 1800 AED.
+ IT & Technology
+ Healthcare &
Wellness
+ Environmental
Conservation
Industries MIX
vision
Set 1: [Real Estate] Leads Arena:
A) Building & Construction b2b + Architecture Builder + Urban planning DAY,
B) Real Estate Services + Lawyers + Developers+ Mortgage banks DAY
Set 2: [Healthcare] Leads Arena,
A) Science & Research, Medicine, Pharma, Doctors DAY
B) Wellness + HealthCare + Fitness + TeleMedicine + Insurance DAY
Industry SET
vision
| MIX 1: [Tech-Health-Eco Innovation] |
Health & Wellness, + IT & Technology + Environmental |
| MIX 2: Lifestyle & Wellness Exchange |
Health & Wellness, |
| MIX 3...20 |
LEADS generation: AI Introducing
Oftenly: Daily / Weekly / Monthly
| Arena name | Industries MIX |
|---|---|
| Tech-Health-Eco Innovation Hub | IT & Technology, Healthcare & Wellness, Environmental Conservation |
| Future Cities Business Cluster | Construction & Infrastructure, IT & Technology, Urban Planning, Renewable Energy |
| Lifestyle & Wellness Exchange | Health & Wellness, Food & Beverages, Travel & Tourism, Fitness & Recreation |
| Sustainable Development Network | Renewable Energy, Environmental Conservation, Agriculture & Forestry, Green Building & Construction |
| Smart Commerce Collective | Retail & E-commerce, FinTech, Logistics & Transportation, Cybersecurity |
| Creative Industrial Fusion | Arts & Crafts, Entertainment & Media, Advertising & Marketing, Fashion & Beauty |
| Human & Machine Collaboration | Artificial Intelligence & Robotics, Education & Training, Industrial Engineering, Human Resources |
| Cross-Sector Safety Alliance | Public Safety, Industrial Engineering, Law Enforcement, Cybersecurity |
| Financial & Legal Convergence | Finance & Accounting, Legal Services, Consulting, Banking & Finance |
| High-Tech Food & Agri Tech Hub | Food Production, Agricultural Technology, Food & Beverage, Biotechnology |
Set 3: Industrial Engineering Leads Arena, Power & Energy, Environment & Waste, Engineer, Energy Specialist.
Set 4: Creative Leads Arena, Arts & Crafts, Fashion & Beauty, Director, Artist, Fashion, Entertainment, Media
Set 5: Education & Training Leads Arena, IT & Technology, Banking & Finance, Analyst, Accountant, Client Services Manager.
Set 6: Hospitality & Tourism Leads Arena, Travel &, Food & Beverages, Chef, Waiter, Tour Guide.
Set 7: Public Safety Leads Arena, Law Enforcement, Emergency, Security, Police, Firefighter, Defense
Set 8: Auto & Transport Leads Arena, Logistics & Transportation, Packing & Packaging, Mechanic.
Set 9: Finance & Accounting Leads Arena, Legal Services, Consulting, Financial Analyst, Lawyer, Consultant.
Set 11 ... Set 20:
Set 1: [Real Estate] Leads Arena:
A) Building & Construction b2b + Architecture Builder + Urban planning DAY,
B) Real Estate Services + Lawyers + Developers+ Mortgage banks DAY
Set 2: [Healthcare] Leads Arena,
A) Science & Research, Medicine, Pharma, Doctors DAY
B) Wellness + HealthCare + Fitness + TeleMedicine + Insurance DAY
Industry SET
THE LEADS ARENA
VISION "SET"
| LEADS ARENA SET | RELATED Co-Industry Sectors | |
|---|---|---|
| 1 | Real Estate | Building & Construction b2b, Architecture Builder, Urban planning, Real Estate Services, Lawyers, Developers, Mortgage banks |
| 2 | Healthcare | Science & Research, Medicine, Pharma, Doctors, Wellness, HealthCare, Fitness, TeleMedicine, Insurance |
| 3 | Industrial Engineering | Power & Energy, Environment & Waste, Engineer, Energy Specialist, Security |
| 4 | Creative | Arts & Crafts, Fashion & Beauty, Director, Artist, Fashion, Entertainment, Media |
| 5 | Education & Training | Schools, MBA, IT & Technology, Banking & Finance, Analyst, Accountant, Client Services |
| 6 | Hospitality & Tourism | Travel &, Food & Beverages, Chef, Waiter, Tour Guide, MICE, Venues, Events |
| 7 | Public Safety Leads | Law Enforcement, Emergency, Security, Police, Firefighter, Defense, Tools, Rules |
| 8 | Auto & Transport | Logistics & Transportation, Packing & Packaging, Mechanic, Spair Parts, Repair |
| 9 | Finance & Accounting | Legal Services, Consulting, Financial Analyst, Lawyer, Account services, Due Diligance |
| 10 | Agriculture & Forestry | Animal Care, Environmental Science, Farmer, Veterinarian, Environmental Scientist |
| 11 | IT & Technology & Innovation | Software Development, AI & Machine Learning, Cybersecurity, Tech Startups, Digital Marketing |
| 12 | Renewable Energy Leads | Solar Power, Wind Energy, Bioenergy, Hydro Power, Geothermal, Engineering |
| 13 | Food & Beverage Leads | Food Production, Organic Foods, Food Tech, Beverages Manufacturing, Food Distribution |
| 14 | Retail & E-commerce Leads | Online Retail, Brick and Mortar Stores, Fashion Retail, Consumer Electronics, Supply Chain Management |
| 15 | Entertainment & Media | Film Production, Music Industry, Broadcasting, Digital Content Creation, Publishing, Events |
| 16 | Sports & Recreation Leads | Professional Sports, Sports Equipment, Fitness Centers, Outdoor Activities, Recreation Management |
| 17 | Construction & Infrastructure | Commercial Construction, Infrastructure Development, Urban Design, Smart Cities, Civil Engineering |
| MIX 3: Lifestyle & Wellness Exchange | Health & Wellness, Food & Beverages, Travel & Tourism, Fitness & Recreation |
| MIX 4: Sustainable Development Network | Renewable Energy, Environmental Conservation, Agriculture & Forestry, Green Building & Construction |
| MIX 5: Smart Commerce Collective | Retail & E-commerce, FinTech, Logistics & Transportation, Cybersecurity |
| MIX 6: Creative Industrial Fusion | Arts & Crafts, Entertainment & Media, Advertising & Marketing, Fashion & Beauty |
| MIX 7: Human & Machine Collaboration | Artificial Intelligence & Robotics, Education & Training, Industrial Engineering, Human Resources |
| MIX 8: Cross-Sector Safety Alliance | Public Safety, Industrial Engineering, Law Enforcement, Cybersecurity |
| MIX 9: Financial & Legal Convergence | Finance & Accounting, Legal Services, Consulting, Banking & Finance |
| MIX 10: High-Tech Food & Agri Tech Hub | Food Production, Agricultural Technology, Food & Beverage, Biotechnology |
...
MIX 1: [Tech-Health-Eco Innovation] Leads Arena:
+ IT & Technology
+ Healthcare &
Wellness
+ Environmental
Conservation
Industries MIX
THE LEADS ARENA
VISION "MIX"
| LEADS ARENA MIX | RELATED Co-Industry Sectors | |
|---|---|---|
| 1 | HR | Human Resource Management, Leadership Development, Outsourcing & Offshoring |
| 2 | Digital | Digital Marketing, Social Media, eCommerce |
| 3 | Data | Project Management, Business Analytics, Big Data |
| 4 | Money | Fintech, Payment Systems, Cyber Security |
| 5 | Health | Clinical Medicine, Telehealth, Digital Health |
| 6 | Buildings | Architecture, Interior Design, Building Information Modeling (BIM) |
| 7 | Supply | Logistics, Supply Chain, Warehousing Technology |
| 8 | Consulting | Management Consulting, Financial Consulting, Corporate Governance |
| 9 | Software | Web Development, Software Engineering, Cloud Computing |
| 10 | Study | Training & Development, eLearning, Adult Education |
| 11 | Travel | Travel & Tourism, Hospitality, Hotel & Restaurant |
| 12 | Energy | Renewable Energy, GreenTech, Environmental Engineering |
| 13 | Robo | Robotics & Automation, Industrial Automation, Control Engineering |
| 14 | Drugs | Biotechnology, Pharmaceutical Chemistry, Drug Discovery & Development |
| 15 | Science | Data Science, Machine Learning, Artificial Intelligence |
| 16 | Laws | Corporate Law, Intellectual Property Rights, Forensic Science |
| 17 | PR | Public Relations, Advertising, Brand Management |
Yearly calendar
dec
jan
feb
aug
jul
jun
may
sep
apr
oct
mar
nov
IT & Tech day
Travel day
Edu day
Design day
HR day
Marketing day
E-commerce day
Logistics day
Build day
Security day
Office day
Consulting day
Finance day
Event day
Design day
Marketing day
Event day
Travel day
HR day
Logistics day
Q1week
Q4 2days
Q1 3days
Q1 week
Q2week
Q2week
IT & Tech day
Edu day
Design day
E-commerce day
Security day
Build day
Office day
Design day
Marketing day
Event day
First AI Industry SET
THE LEADS ARENA
AI creates chats between attendees, introducing them with interaction ideas as ice-breakers for easy further acquaintance
CORE: LEADS generation
AI MatchMaking
Buy 100 Leads
Meet any Leads
AI LEADS Generation: Artificial Intelligence Matchmaking Technology
SAVE VISIT or ASK TEAM
Key point: Acquire connections with all arena attendees
Team & remote assist
AI MatchMaking
Buy 100 Leads
Meet any Leads
AI LEADS Generation: Artificial Intelligence Matchmaking Technology
SAVE VISIT or ASK TEAM
Team & remote assist
Sell Lead bundles
MatchMaking
| Attendees (event size) |
Every attendee could have | Max total possible leads connections paired by AI |
|---|---|---|
| 100 (Wedding) | 99 connections | 4.950 unique leads' chats |
| 200 (Conference) | 199 | 19.900 |
| 500 (Medium conf) | 499 | 124.750 |
| 1000 (Forum) | 999 | 499.500 (1/2 million) |
| 1400 (Stadium) | 1399 | 1 million+ |
| 5000 (Arena) | 4999 | 12.5 millions+ |
MAX Number of LEADS for sale
Companies boast about their novelties through the small talk Interviews on the Media Center Stage, reaching out to the industry, influencers, and media
Media Center Stage
Media Coverage: TV lobby -100 instant-ready interviews on novelties
#JoinDubai could be Title sponsor
TV-Lobby REELS. 100 event-branded instantly in attendees' phones
#JoinDubai could be Title sponsor
Paparazzi zone
PhotoZone: Paparazzi Instant Sending Branded Photo Technology
Following the photographer's flash, the guest's photo:
GITEX 2023
GITEX 2023
GITEX
GITEX 2023
GITEX 2023
GITEX 2023
GITEX 2023
GITEX 2023
GITEX 2023
Instantly distribute photo on attendees’ phones from cameramen
GITEX 2023
GITEX 2023
GITEX 2023
2023
2023
GITEX 2023
GITEX 2023
GITEX 2023
GITEX 2023
GITEX 2023
GITEX 2023
PR & Coverage: Sponsor Branded Watermarks & Instant Sending
#JoinDubai could be Title sponsor
Media Coverage: Sponsor Branding Watermark & Instant Sending
AI MatchMaking
Instant Paparazzi
FILLED WITH TECHNOLOGIES USED AT EVENT
TV LOBBY
Branded Media
10 year experience as a contractor on 1700+ events
On screen QR-code onboarding & AI-matchmaking
We conduct a networking talk show where the host displays the guest's business card on screen and interviews each guest on stage in front of other guests, inquiring about their background, value they offer, and interests.
SecondScreen Networking Technology