How To Create A Tempting Landing Page For Your Visitors

A landing page is a platform probably no one would be uninformed about, right?

 

Whether you want visitors to make a purchase, subscribe to a newsletter, or for that matter even get in touch with you, a landing page is always an ideal option to get them to work.

 

Sooner or later, every business design and put this page to use to increase their conversions.

 

But have you ever wondered how to create an enticing landing page?

 

What are the elements included in their development?

 

And, how to get visitors to take the action you want?

Of course, today’s discussion is going to be all about the landing page and its production method.

 

However, I won’t directly take you there because I have to share something more important about a customer-driven web design company in Los Angeles — SFWP Experts. Well-recognized in the entire US for quality service deliveries, this is the company you can go along to make your business successful online. In addition to having a true cooperative team of designers and developers, they also have seasoned SEO professionals and copywriters to help you promote your website and products on different channels easily. As far as their service list goes, it consists of eCommerce web design, web development, website hosting, social media management, PPC, SEO, and a lot more.

 

With that done, you can turn your attention to things you need to consider before building a landing page.

What Are Points To Remember Before Building A Landing Page?

 

Before you start designing your landing page, be mindful to ask these questions yourself:

 

1. What Is The End Goal of Your Landing Page?

 

Since everything is done to serve a purpose, the goal for creating a landing page should also be clear. What do you want your visitors to do upon reaching your landing page? Would they buy something, fill out a web form, or subscribe to newsletters? It’s necessary to determine a goal before you begin the process.

 

2. Who Are You Competing Against?

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You may think you have to find an answer to just this question but actually you have to focus on three. Who are you competing against? How are they killing it on the web? And, how can you borrow their idea of being successful? Hold in mind — “Imitation is the sincerest form of flattery”, so if brands in your competition are doing something that works, you should follow the same path without any hesitation.

 

In case, you are seeing that the strategy you are implementing isn’t bringing in the results you expected, we can help you improve it with our plans. Having proficient people to cater to clients around the world, we want to serve you as well to meet your business expectations. Collaborating with our Los Angeles web design company will open ways for several services utilization like custom web design, web development, website speed optimization, search engine optimization, pay per click advertising, and digital marketing.

3. Who Is Your Target Audience Group?

 

Next, you need to look for your target audience who will be purchasing your products and services in the future. Find out what hopes, dreams, and aspirations they have? Because, the better you understand your audience group, the more you become capable of catering to their needs and demands. Unless you know who your potential customers are, it will be rather difficult to create a compelling copy for them.

 

4. How Will They Come To Your Landing Page?

 

The very first thing you can do to excel here is to change your message depending on where your users are coming from like Google, Twitter, Facebook, or some other platform. Aside from this, you must know that businesses having more landing pages (30 or more) generates 7x more leads than those with only a couple or a dozen.

So, there is no denying the fact that the number of landing pages your business have holds value. Then, the question arises on how to create so many landing pages? You can start by creating one custom landing page per campaign, and then increase the numbers from there for different ads based on the resources you have at hand.

 

Besides, if you need any professional help to get your landing page designed, rest assured we have got your back. To aid the clients across the globe, our Los Angeles web design company has organized a well-trained team of designers, developers, and needed professionals. You can get into a conversation with us to leverage their abilities like responsive web design, web development, landing page design, theme design, website performance optimization, PPC, SEO, and many more.

 

With that complete, let’s move to the steps included in landing page creation.

How To Create A Landing Page That Generates Qualified Leads?

 

1. Determine Your Companys’ Value Proposition

 

Do you know you have just eight seconds to grab the attention of people coming to your landing page? This is the reason the first thing you must do before designing your landing page is to decide what your page will be offering to viewers and how to present it in a captivating and concise manner. This is what is known as the value proposition of a company or a brand.

 

To ensure you are doing it correctly, start by writing one sentence that clearly conveys your offerings to the user. This sentence should include two pieces of information — what type of solution or benefit you offer and how do you do that.

Take Skype for example, their value proposition sounds:

 

“Skype makes it easy to stay in touch. Talk. Chat. Collaborate”

 

The first half describes what benefit they provide, while the second states how they deliver.

 

2. Prioritize Your Calls To Action

 

CTAs are the key element on a landing page. The main purpose of having it there is to let your users know what action you want them to take when they arrive on your landing page?

 

Make sure you don’t add too many of it as that could result in distracting your users’ attention and reduce their chance of acting.

Just like asking them to follow you on social media is not going to do much good but prevent them to complete your primary call to action.

 

However, that doesn’t mean you shouldn’t have more than one call to action button but make sure it is positioned rightly. Treat CTAs other than the primary one as less important and then put it at a place where users will reach in the later stages of their visit.

 

Case in point: If your primary call to action is to make visitors buy something or convince them to get in touch with you, your next call to action could get people to subscribe to your newsletters.

 

As I said before, your secondary call to action shouldn’t be prioritized as that could keep users from following the primary CTA. So what to do to make the second CTA less prominent?

You can put it in the lower section of the page or even overlay it on the screen when users show exit intent. That said, be extra careful since some people have a habit to react negatively to popups. Therefore, make sure it is used after various considerations.

 

In reference to the connection, if you plan to take help of learned designers to create an effective CTA or place it at appropriate positions, remember we are ready to help. Being an enthusiastic project partner, we can help your company to generate more leads and enjoy higher conversions. All you need to do is to speak up what type of service you want our Los Angeles web design company to deliver, whether it is mobile-friendly web design, web development, website redesign, copywriting, content marketing, or social media marketing.

 

3. Brainstorm User Objections

This is a crucial step to pass through where you need to find out the reasons that might resist people to act while being on your landing page. Additionally, you need to see if there is a delivery charge or privacy issues that might stop users to click on your CTA button. Or, your product seems to be expensive from customers’ standpoint?

 

If you are able to gather reasons for user objections then it’s well and good and if not you need to do some user research to find it out.

 

Don’t think that it is going to be time consuming or expensive. All it takes is putting up a one-question survey on your landing page. If people decide to abandon your site without pressing your CTA button or performing other activities, you can ask them just one simple question:

 

“If you decided not to act today, can you tell us the reason”.

You can capture their response through a list of possible options or let them only specify their reason.

 

4. Create An Impressive Personality of Your Brand

 

Do you know we make many action decisions on a subconscious level? In fact, according to tech news published in a top news channel, people form an impression about a site in 50 milliseconds.

 

Simply put, the branding and aesthetics elements of a site shape the impression of your company as well as its products and services, however, there isn’t any serious relationship between these two. So what does all of this mean when it comes to landing page creation?

 

First of all, it shows how much aesthetic appeal of a page matters.

More importantly, it means how crucial it is to compellingly convey a clear picture of our offerings and ensure that our design precisely does the same.

 

In case you want to hire someone to shape the personality of your brand, think of us before anyone. Having experienced web designers, graphic designs, and content writers at your disposal, be assured that we will design a landing page that will immediately attract the attention of your visitors. With our innovative Wordpress developer experts team, we never fail to satisfy clients in any corner of the world with result-oriented services like personalized web design, web development, conversion rate optimization, content writing, content marketing, PPC, SEO, and more.

 

5. Have A Clear Approach To What You Want To Convey

An easy way to start is to create a small list of words that reflects the impression you want visitors to form upon coming to your landing page. In the process, you will come across a few words that will be universal like trustworthiness, supportive, and reliable which you will probably want your landing page to convey, won’t you?

 

However, you must keep in mind that it’s not necessary to use those universal words since many of the terms will depend on your audience’s interest as well as your products and services.

 

Once you have prepared your list of words and the designers have created the design ensuring that it conveys those words, the next big thing you have to do is test it.

 

6. Test Aesthetic Appeal of Your Design

If your designer has produced just a single design of your landing page, ask him to create some more. Once you are ready with a handful of design approaches, all you need to do is perform a simple preference test. For instance, you can ask your users which of your design they like most or in other words seems more approachable.

 

On the flip side, if you have to make the decision on one design only you can run a semantic differential survey where you ask your visitors to rate your website against your keywords. For instance, you can make them answer whether a design is more “approachable” or “unapproachable”.

 

Of course, aesthetics isn’t only the important element you have to keep close tabs on when designing your landing page, visual hierarchy should be brought in the picture as well.

So, what you need to do next is to create the best possible visual hierarchy for your site to keep your visitors focused in the content. In your pursuit, we will completely help with user-centric design and appealing visuals to encourage the visitors to take the action you want. Being a high-rated web design company in Los Angeles, we make sure our clients are happy with the design we have delivered to them, be it for a website or a landing page. We are serviceable for businesses, startups, and enterprises who need SEO-friendly web design, web development, branding, brand promotion, internet marketing, pay per click advertising, and search engine optimization.

 

Now that you know how to finalize the design of your landing page, get familiar with how to create a visual hierarchy for your lead-generating page.

 

How To Build A Visual Hierarchy For Your Landing Page?

One of the major benefits of creating a strong visual hierarchy for your landing page is to ensure that users view the right information at the right time. This will help them not to get distracted by irrelevant content while approaching the primary call to action.

 

Now, let’s see how to create an ideal visual hierarchy for your landing page -

 

1. Provide Right Answer To The Right Questions At The Right Time

 

A good starting point for successful landing page creation is to put the right information at the right point on the page. To ensure you are doing things rightly, first understand the thought process of visitors when they land on your page.

Of course, we cannot be sure of our assumptions since every person differs from others. Even when you will perform usability testing that will only give you an indication, not the exact report. Despite that, we can make an informed decision using a simple generalization.

 

We have compiled a list of questions that should give you an idea of what a subconscious user tries to find out when seeing a landing page. They are:

 

- What does this page have to offer? (Means — Value Proposition)

- How is that advantageous for me? (Means — Benefits)

- How does the product or service work? (Means — Features)

- Why should I trust their offerings? (Means — Social Proof)

- What I need to do here? (Means — Call to Action)

With this you can understand, what are the details you need to include on your landing page. Treat all of them as essentials of visual hierarchy since it shows the order in which users ask the questions, at least to some extent.

 

Picture in the mind: A typical landing page that’s lead-oriented might look something like this:

 

2. Simplify Your User Interface As Much As Possible

 

To achieve this, I recommend you adopt a three-step approach, utilizing which you can review every single element on your landing page, be it a logo or the privacy policy link.

 

For each of the elements you need to ask three questions:

- Can I remove this particular element? If removed, what would be the impact on the user experience?

- Would the impact will hinder my goal accomplishment? If not, it’s better to remove it.

- The next question should be like can I hide this element so that users don’t lose their focus from more important content?

 

Following this simple approach with other design tactics should help you to create an enticing landing page that compellingly draws your users’ attention to your call to action.

 

If you want to take experts’ help in doing this, I must mention that you should have a general conversation with people at our Los Angeles web design company. Having collected more than 5 years of experience in the web design field, they will help you to develop a stunning landing page that converts.

Besides this, we can help you to grow your business exponentially by providing services like conversion-focused web design, web development, UI and UX design, content writing, content marketing, email marketing, PPC, and SEO.

 

After you are done with this, don’t forget to test the effectiveness of your visual hierarchy.

 

3. Test Visual Hierarchy of Your Landing Page

 

Fortunately, there is a very simple and quick way of testing whether or not your visitors see the most crucial elements of your landing page. It is commonly known as a five-second test.

 

As the name suggests, this test involves a five second activity where your design is shown to users for five seconds before making it disappear from their sight.

You then ask users to recall the elements they can remember.

 

By paying attention to their answers and the order in which they recall all the elements, you will easily come to know how effective your page hierarchy is when it comes to the attention-grabbing ability of the essential elements.

 

However, as far as designing a great landing page is concerned, testing is an ongoing process that should be carried out even when you have launched your website.

 

Final Thoughts On Creating A Compelling Landing Page

 

One thing you need to keep remembered about this process is that no team can create the optimum landing page in the first attempt.

There is always room for improvement, which is why testing the site after launch is considered as an important task to shape the finest possible landing page. Once your landing page is up and running, you must keep a tab on it using a session recorder like Hotjar or Fullstory. These tools will let you view the users’ behavior on your page that should give you an idea of how to improve the design and performance of your landing page. Be mindful, whatever your plan is to do with your landing page, ultimately it’s the continuous monitoring, iteration, and testing that will ensure the long-term success of your conversion-oriented web page.

 

Need our help to create a stellar landing page? Get hold of us through call or email so we can provide you the necessary support for your landing page production. Think of SFWP Experts as the most trusted Wordpress website design company that guarantees their services will yield results whether it is minimalist web design or online marketing.

How To Create A Tempting Landing Page For Your Visitors

By mikedavistech

How To Create A Tempting Landing Page For Your Visitors

A landing page is a platform probably no one would be uninformed about, right? Whether you want visitors to make a purchase, subscribe to a newsletter, or for that matter even get in touch with you, a landing page is always an ideal option to get them to work. Sooner or later, every business design and put this page to use to increase their conversions. But have you ever wondered how to create an enticing landing page? Read more on https://bit.ly/2XDjAr3

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