MobiCycle Ltd
HELPING YOU OVERCOME BARRIERS TO RECYCLE YOUR ELECTRONICS & ELECTRICALS Because electronic waste is the world's fastest growing waste stream. Together, we can make your recycling process enjoyable and convenient.
TRUESSEC.eu Debate
One Startup's Perspective
The Digital Catapult,
22 September 2017
Roslyn Scott,
MobiCycle Ltd
Photo by Bryan Minear
E-Advisor
*Artificially Intelligent Digital Assistant(AI)
*Repair, Recycle or Sell your abandoned electronics
*Your home address is used to find your nearest recycling location
Sensors4Bins
*Retrofit community recycling bins with sensors (IoT)
*Bin level reporting of waste data
*Unlawful deposits could potentially be traced to individual users
My 5 minute Agenda
Terms
Challenges
Solutions
What does it even mean to label and certify services?
The Food Industry
per Gov.UK
Labelling
Food Industry Certification
Using the ℮ mark
You won’t have to meet the weights and measures rules of the European Economic Area (EEA) countries you’re exporting to if you put the ℮ mark on your packages.
False Analogy between food services and digital services
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Each digital service can hold its own unique blend of personal information
-
Food does not hold personal information while it is with the retailer
Criticisms to the Reliance on the Food Industry
Let's not mix food and digital metaphors - either consciously or subconsciously.
1st Point
MobiCycle's
Challenges
AI & Certification
the box on which E-Advisor sits, listens to you by default to some degree
the box can be hacked to listen continuously
AI & Digital Labelling
myth: data 'cleanliness' is the most important issue
It's a software architecture issue first and foremost
IoT: Certify & Label
GDPR:
local authority => class action whereas for startups, sensor companies, cloud provider, LPWAN => individuals can sue
hackers identify people by mashing together data streams location, sensor, etc
no more certifications!!!
digital labels make it worse
MobiCyle's Solutions
AI / E-Advisor
Certification
- Amazon and Google determine the models for NLP and NLU
- Tie all data to a user id. For users to be forgotten, we delete the user id
- Do not require certifications of software architecture!
- Amazon and Google run E-Advisor through their certification programme and require a privacy policy
Labelling
IoT / Sensors4Bins
Physical labels/ warnings on the bin
No collection of personal data
Token and key based access control: Secure and simple way to manage access to realtime data
End-to-end encryption: TLS and 256-bit AES encryption ensures data is secure in transit and rest
Thank you for listening!
TRUESSEC.eu Debate
By MobiCycle Ltd
TRUESSEC.eu Debate
Join us for an interactive debate on September 22nd at the Digital Catapult, London to hear from a panel of international experts on the business considerations for labeling, trust, privacy and the certification of our digital products and services. This project is funded by the European Union https://ktn-uk.co.uk/news/certifying-digital-products-and-services
