TRUESSEC.eu Debate
One Startup's Perspective
The Digital Catapult,
22 September 2017
Roslyn Scott,
MobiCycle Ltd
Photo by Bryan Minear
E-Advisor
*Artificially Intelligent Digital Assistant(AI)
*Repair, Recycle or Sell your abandoned electronics
*Your home address is used to find your nearest recycling location
Sensors4Bins
*Retrofit community recycling bins with sensors (IoT)
*Bin level reporting of waste data
*Unlawful deposits could potentially be traced to individual users
My 5 minute Agenda
Terms
Challenges
Solutions
What does it even mean to label and certify services?
The Food Industry
per Gov.UK
Labelling
Food Industry Certification
Using the ℮ mark
You won’t have to meet the weights and measures rules of the European Economic Area (EEA) countries you’re exporting to if you put the ℮ mark on your packages.
False Analogy between food services and digital services
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Each digital service can hold its own unique blend of personal information
-
Food does not hold personal information while it is with the retailer
Criticisms to the Reliance on the Food Industry
Let's not mix food and digital metaphors - either consciously or subconsciously.
1st Point
MobiCycle's
Challenges
AI & Certification
the box on which E-Advisor sits, listens to you by default to some degree
the box can be hacked to listen continuously
AI & Digital Labelling
myth: data 'cleanliness' is the most important issue
It's a software architecture issue first and foremost
IoT: Certify & Label
GDPR:
local authority => class action whereas for startups, sensor companies, cloud provider, LPWAN => individuals can sue
hackers identify people by mashing together data streams location, sensor, etc
no more certifications!!!
digital labels make it worse
MobiCyle's Solutions
AI / E-Advisor
Certification
- Amazon and Google determine the models for NLP and NLU
- Tie all data to a user id. For users to be forgotten, we delete the user id
- Do not require certifications of software architecture!
- Amazon and Google run E-Advisor through their certification programme and require a privacy policy
Labelling
IoT / Sensors4Bins
Physical labels/ warnings on the bin
No collection of personal data
Token and key based access control: Secure and simple way to manage access to realtime data
End-to-end encryption: TLS and 256-bit AES encryption ensures data is secure in transit and rest