Business Uses of Social Media
Objectives
- To understand how a business makes use of social media to meet their aims and objectives
- To understand how businesses use social media to engage their audiences
Why should a business use social media to advertise?
Why should a business use social media to advertise?
To promote their products/services.
To be able to communicate with customers, via DMs, polls or comments.
To provide customer service.
To resolve queries and manage issues.
To bring in new customers
To help meet their business aims...
Business Aims
The aims of any business is to:
- Become and remain profitable.
- Establish and sustain productivity
- Attract and retain customers
- Develop a memorable brand
- Plan for growth
Complete the task handed out to you.
Relate these business aims to different companies.
You have 10 minutes.
Business Insights
TikTok
Business Insights
Business accounts can see Post Insights, where you can see how many people have seen your post, interacted with it, viewed your profile because they saw that post, ect.
What can a business then do with this information?
How do businesses keep customers engaged?
They reply to customers concerns in the comments section
They develop new designs and patterns to release in intervals
They follow trends on social media
How do businesses keep customers engaged?
Asking their customers questions
Being funny in their posts
How do businesses keep customers engaged?
By posting on their stories
By running collaborations
By creating reels
By adding links and other features in their stories
Direct and Indirect Advertising
Direct Advertising:
Direct advertising is marketing that physically deals and communicates with the consumer.
Indirect Advertising:
Indirect however, markets in mass media outlets, such as newspaper adverts, social media adverts, or tv adverts.
You have 4 minutes!
Can you find examples of direct and indirect advertising.
Search Related Advertising
As an example, Google has their AdWords section where companies can pay to have an ad shown when certain words appear in the search request.
Also, with the use of cookies, websites, such as Facebook, can see what you have searched on the internet (after visiting their site) and they can then choose an ad that they think you will click on when you next go to their website.
Social Media Campaigns
Research different social media campaigns and choose one as your favourite.
You need to find out:
- What platform the company ran the campaign on?
- What the company did in the campaign?
- Why it worked/is working?
You have 10 minutes!
Search Engine Optimisation
To get enough 'hits' on Google that your website is brought up in the results of a search.
You can't pay to have it increased!
Why would a company want to have their website high up in a search result?
