AS Evaluation 

Q5: How to attract or address your Target audience?

Magazine Survey

https://www.surveymonkey.com/analyze/aq1_2BG3gIzccywNBLcR7lkcRvzEVt5p7kb4uLZq_2Bdq_2FM_3D

Link:

Some images from the results

Mast head

By Line

Pug

Pakistan Flag

Pakistan Kit

Main Image

Popular Celebrity

Vertical Strip

Cover Line

Low Light Photography

Gender, Age & Genre

Gender: My magazine is aimed at primarily males but it could target females who have interest in sports. The cover star is male and the attitude it displays certainly would attract males

Age: My magazine is for wide range of audience with dispersed demographics and psychographics as Cricket is the most widely played sport in Pakistan catering people from all ages - 10 to 60+

Genre: It is portrayed through Pakistan Flag, Pakistan kit used. The name of the star. More use of green colour. Through the word ‘action,'  ‘play’ and ‘victory’.

The masthead stands out as it is in bold font and is clearly visible with a white feathered background. A very unique font is used with dark green making is highly attractive. 

The by line makes a sports lover really intrigued 

The black background with low light photography really puts a great impact on the viewer. The Pakistan flag is a also feathered and is different from what we normally see. The look of the flag is really eye catching

The pug with yellow background saying ‘Ready for Action’  really intrigues one to look into the magazine

House style and Main Cover Line

House Style: The house style has really intrigued my target audience as seen in the results. It’s really creates a mystical impact with the black and green background used with low light photography

Main Cover Line: It stands out due to bright yellow colour diligently used creating a drastic impact on the viewer

Vertical Strip: The vertical strip is eye catching due to unique font used and the words.

Masthead

PCB recognised institution 

  • Different fonts used for each content unlike the mainstream convention
  • Popular Players displayed

Shahid Afridi’s name and that too in Gold Plated look

 

Cricket Gear

  • Popular Stories
  • Different look of the content page can be means to attract the target audience

Name in Bold letters and popular player

  • Contrast Colours used to make it look interesting and impactful to the viewer
  • Use of Pictures
  • Talks about a Major tournament
  • Background image gives a feel of a cricket magazine