MOA video on the principle of proprietary technology

3D Medium Animation

Breye

CASE STUDY

Trusted by:

... and many others

– 01

Ulrik Mouritzen

Founder and CEO at Breye Therapeutics ApS

We had a good iterative design process with the team from Nanobot. They were responsive to our input on biological processes and found good solutions for the design. I am very pleased with the result."

– 02

Danegaptide uniquely treats the underlying pathology in patients with diabetic retinopathy, which is present in approximately 30% of all diabetic patients.

Danegaptide stabilizes intercellular communication and strengthens both the retina's inner and outer blood barriers, which decreases vascular leakage and protection of capillary structures and helps remove the subretinal fluid.

Oral danegaptide therapy for these clinically proven conditions has the potential to be a more effective and less burdensome oral therapy for patients with diabetic retinopathy.

3D animation to communicate about mechanism of action of the drug and the process of treating the pathology.

THE GOAL

Animation type: 3D Medium

– 03

Timeline and Process

– 04

meetings

Communication with client is essential for us to listen to him and provide with the best result

rounds

Two feedback rounds on each production stage

Claryfiying requirements, moodboard collection

Scientific materials, proceeding

Storyboard development

Modeling & animation, voiceover recording

Shading, lighting, infographic creation, compositing

Rendering, video assembling, color correction, montage

Development of the preliminary video scenario, frames drawing

Providing the draft video

Providing final video, .mp4, FullHD, 1920x1080

weeks

The duration from the idea to the final delivery of the video (80 sec)

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

WEEK 6

WEEK 7

WEEK 8

Details such as the cells must look presentable and realistic in the video. Therefore, after a dozen attempts of different combinations of materials, lighting, structure and due to practice in the development of microscopically stylized material, it was possible to show an understandable and visually attractive result. This part of the video shows a cross-sectional model of the retina with edema. After the action of the main drug, the space between the cells becomes tight, and water droplets leave the subretinal space and the edema decreases.

Animation in detail: vessels and cells

– 05

In the video, we see capillaries consisting of endotheliocytes and pericytes. Endothelial cells separate from each other, and erythrocytes flow out of the space between the cells. It was a very voluminous and lengthy process to describe the dynamics of erythrocytes. To achieve a visually true and beautiful result, the animation of the flight of each erythrocyte was done manually. Also, one of the important things was to show the narrowing of the vessel in proportion to the pericytes, which was achieved thanks to the use of various animation techniques.

Facts about us

years of expertise in scientific animations

300+

completed projects

130+

MOA videos

700+

minutes of scientific video

– 06

Nanobot Medical is an award-winning scientific storytelling company that values our clients’ time and money. We transform complex life science and medical product-related concepts into medically accurate, easy-to-understand, focused visual media.

Our mission is to help bring 100 Impactful products/ideas to market by 2030 (7 years!).