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We conducted a series of strategic workshops to deeply understand the client's value proposition, define the Ideal Customer Profile (ICP), and audit the current sales funnel. This allowed us to build a precise outreach architecture with clear targeting logic and personalized messaging, eliminating any guesswork prior to launch.

What was done:

• Clarified the value proposition for key products (PBMC / leukopak) and defined realistic outbound success metrics.
• Refined the ICP and buyer personas for two primary segments: B2B companies (biotech, CRO/CDMO, diagnostics) and academic/clinical researchers.
• Finalized the targeting logic by defining keywords, job titles, and geographies, while explicitly excluding existing active opportunities from the CRM.
• Co-created the structure of the initial cold emails and developed a multi-step outreach sequence for the pilot.

We launched a focused pilot campaign covering approximately 5% of the Total Addressable Market (TAM) to rapidly test our hypotheses on the selected segments with minimal risk. Utilizing our own pre-warmed domains, we managed the entire lead generation cycle: from sequence execution and reply management to lead qualification and handover to the sales team.

What was done:

• Built a targeted contact list for the pilot scope: ~125 relevant companies and ~500 researchers.
• Executed a focused outbound sequence (emails + follow-ups) using our dedicated, pre-warmed domains to ensure high deliverability.
• Managed all replies, performed basic qualification, and ensured a seamless handover of interested prospects into the client's BD process.
• Implemented a 100% performance-based commercial model, where success was strictly defined by explicit target actions: a product sample request or a scheduled meeting.

The campaign resulted in

2 scheduled meetings.

EU & US based,

operating globally since 2016

4.9/5

customer satisfaction

Full Cycle Marketing Agency

for Life Science Companies

2010 first scientific videos were developed

TEAM: Winning Hearts and Minds

Nataliia Stetsiuk
Operating Partner, BD & Marketing
20+ years experience in marketing, sales, and communications, 5+ years of expertise in medical, scientific, and investor communications.

Olga Prymak
Project Manager, MD
7+ years of experience in Clinical Trials and Medicine. Gastroenterology, Therapy, Endocrinology, Endoscopy, USD specializations

Nataliia Kravchenko
Medical Advisor, PhD, MD (internal medicine, pulmonology)
Over 9 years of clinical and academic experience

Anastasiia Vovk
Account Executive
3 years of experience with pharmaceutical, biotechnological, medical device, and aesthetic medicine companies.

Andrii Koniukh
Co-Founder, CRM expert, Busines
12+ years of experience with CRM systems. Certified in Salesforce, Hubspot, Veeva

Yuriy Svidinenko 
Co-Founder, Production Director
10+ years of experience with 3D medical animations, medical illustrations, Scientific Virtual Reality/Augmented Reality/Mixed Reality