3D animation explaining the process of developing
artificial joints
2024
CASE STUDY
UNIVERSITY / MEDICAL TECHNOLOGY
Trusted by:
... and many others
To showcase expertise in an integrated robotic platform for tissue engineering and developing artificial joints using stem cells and 3D printing.
KU Leuven is an international community where innovative research forms the basis of all academic programs.
JOINTPROMISE project paves the way for high-volume, affordable production of entire biological joints, addressing a major socioeconomic challenge of the European ageing society
Project scope
Animation type: 3D medium
The process of creating an osteochondral unit from organoids, which are assembled layer by layer.
For this, we showed in detail a combination of different bioprinting technologies - extrusion bioprinting and laser.
3D the robotic tissue factory is shown
Animation
in detail
We had to create a detailed 3D model of a rare robot that changes its movements and moves cell plates between stations.
Animation
in detail
We show the knee with an osteochondral defect. At the end of the video, we show the same knee, and the osteochondral unit closes the defect.
Our task was to make a medically reliable model of a knee with a defect and the process of closing this defect.
Scientific materials, proceeding
Scenario development
Shading, lighting, infographic creation, compositing, voice-over recording
Rendering, video assembling, color correction, montage
Providing the final video
WEEK 8
WEEK 1
WEEK 3
WEEK 5
WEEK 7
Timeline and Process
Providing style shots
Providing the draft video
Modeling, animation
Storyboard development
2
meetings
Communication with client is essential for us. To listen to them and provide with the best result
2
rounds
Two feedback rounds on the production stage
8
weeks
Duration from the idea to the final delivery of the video (90 sec)
- 3D animation 88 sec MP4, 1920x1080
Result
Thank you for watching!
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Award of Distinction
360°VR Exeltis Experience
2019 25th Annual
Communicator Awards
Gold award
360°VR Exeltis Experience
2019 Cannes Corporate Media & TV Awards
Bronze award
360°VR Exeltis Experience
2019 Creativity International Media & Interactive Design
Silver award
XTANDI® / Astellas Pharma
Creative MedMen Awards 2020 – Pharma/Film
Platinum Award
iBio AI in Oncology
2023 MUSE Creative Awards
CLIENTS
Andrii Koniukh
Co-Founder and CEO
EU •
Yurii Svidinenko
Co-Founder and Production director
US •
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