TURN THE TIDE
$25 Billion
brand SALES
#1 HH
PENETRATION
Unique TV Data Sourcing
TV Intelligence
Over Indexing Programs: Purchase Decision Makers
SELECT TOPIC TO ADVANCE TO YOUR NEEDS:
PLANNING, STRATEGY & FORECASTING
ADVERTISING IS NOT A GUESSING GAME
PLANNING & STRATEGY
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WHAT AND WHERE TO SPEND
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IMPACT OF ADDING OR CUTTING BUDGET
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RISK ASSESSMENT
All marketing channels covered:
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Discount, Promo, Trade, Shopper, TelevIsion, eComm / retail media, video, display, OOH, influencer, pr, etc.
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seasonality, macroeconomics, competitive spend
RELIABLE:
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bayesian regression models to measure true impact
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Marketing elasticity engine replaces norms
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revenue prediction models with 4% margin of error
results withIN a 4% margin of error
FORECAST WITH CONFIDENCE
Marketing Elasticity Engine
A Bayesian approach allows us to estimate the relationship between variables by incorporating prior knowledge or beliefs into the analysis
Historical performance data AKA traditional MMM scorecard.
Pull levers to wargame scenarios based on your business objectives to help optimize current and future spend decisions.
MESSAGE
Trusted by forward-thinking brands
THE BEST OF HUMAN AND MACHINE
35MM+ HUMAN INTERACTIONS MATCHED WITH INNOVATIVE TECHNOLOGY
DISCOVER
DISCOVER
BETTER LEARNINGS
APPEAL
PERSUASION
AFFINITY
UNDERSTANDING
BRANDING
ENJOYMENT
INVOLVEMENT
SEE BLIND SPOTS TO GENERATE GREATER IMPROVEMENT OPPORTUNITIES
Consumers respond best to a balance of quality and sense of value, enough to "sugar coat" the less enjoyable moments of ads that are needed for demonstration.
Although the action of mopping and animation were both not enjoyable, these components stayed TO LIFT THE AFFINITY KPI.
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promotional offer added to lift persuasion, affinity, and emotional response
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higher scoring
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ad payoff
APPLY
BETTER LEARNINGS
MESSAGE CREATION
MESSAGE CREATION
MESSAGE CREATION
ALWAYS ON
On-demand access
up-to-date campaign performance
LINEAR VIEW
Vizio Digital Feedback
LINEAR VIEW
Vizio Digital Feedback
LINEAR VIEW
Vizio Digital Feedback
LINEAR VIEW
Vizio Digital Feedback
OMNICHANNEL
INCREMENTAL LIFTS
REAL TIME
GEO TARGETING CONTROL
DAILY VIEW
REAL TIME
MESSAGE ATTRIBTION
REAL TIME
MEDIA
INTERACTIONS
NEW SEGMENT
"SMART AUDIENCE"
3P DATA SET PER SKU
NEW INCREMENTAL AUDIENCE WITH
SIGNALS OF HIGH PURCHASE PROBABILITY
1. Supervised Learning
2. Unsupervised Learning
3. Self-Acting
AiLFA™
CORRELATION
Others
CAUSATION
WITH FOCUS ON CAUSATION, We use smart audiences to generate NEW TO BRAND CUSTOMERS
POWERED BY
@cheesesmom
CONSUMPTION DRIVEN BY OBM MEDIA STRATEGY
AMANDA WAS NOT A SPONSOR
EXTRAORDINARY RESULTS
EXPERIENCE
the Brand hit THE RIGHT PERSON WHEN SHE NEEDED IT MOST
Amanda Jean, 27
New York
Lung Transplant Patient
THESE SAVED MY LIFE
740MM Connected Devices
CREATE CONSUMERS
BUILD ENGAGEMENT
CONQUEST
Measure campaigns while acting upon results in real time
OBM measures both awareness and purchase intent anonymously during campaigns.
OBM then serves brand coupon ads to all survey results that indicate the intent to purchase a competing product.
SOLICIT TRIAL
PEPTIVA
$12MM TV Spend
Latest 52 weeks, ending 12-31-23
STAY UPDATED
COMPETITOR MESSAGING AND STRATEGY
STAY UPDATED
COMPETITOR MEDIA PERFORMANCE
OCEAN BRIDGE MEDIA
THE BRAND GROWTH AGENCY
$25 Billion
brand SALES
#1 HH
PENETRATION
AWARD WINNING STRATEGY + INNOVATIVE TECHNOLOGY BridgeS gapS TO BETTER BOOST SALES
20 years in CPG, Entertainment, Pharma, Financial, Insurance, Auto, Food
Cyclical expansion up to 174 OBM experts
No arbitrage, no hidden fees
G2 awarded technology recipients
Client and agency protection; no media interview policy insures discretion
$25B sales | Up to $250M media budget per campaign |Advanced self-acting A.I.
#1 HH Penetration and Awareness- top 200 Insight Express | Time Warner | Harpo | Viacom
Digital and Traditional Media | Brand positioning | Creative
OBM dashboard, syndicated media and survey reporting
Digital Creative: Video, Banner, DOOH
Cary Herrman 310-462-5858 | Ramie Ostrovsky 818-384-6424
Unique Positioning
Experience
Staffing
Transparency
Providers
Unique Policies
Notable Mentions
Recognition
Expertise
Tools
Value Add
Partners Availability