RELEASE PLAN + MARKETING STRATEGY

Premiere

Our film will premiere in the London Film Festival. We decided that the film would not premiere during major holidays because typically it is children's films or large blockbusters that premiere during these times.

This is similar to the premiere of Suffragette, a British indie film which premiered on 12th October 2015 at the London Film Festival.

CINEMA RELEASE

Our film will be released in independent cinemas:

  • Everyman Cinema
  • Curzon Cinema
  • Electric Cinema
  • Art House Cinema

This appeals to fans of British indie who would enjoy the experience of going to independent cinemas.

The film would also be released in mainstream cinemas such as Cineworld, Vue and Odeon in order to reach a more mainstream audience

Film4 TV channel

Our film would be broadcast around 8 months after cinema release on Film4's TV channels: Channel 4 and Film 4. This is enable us to reach an audience who may not visit the cinema.

This is a similar strategy used by Film 4 when they showed Submarine on their channel.

Legal and illegal online release

Our film would be available on legal online sites such as Netflix UK and Amazon Prime. This will reach the members of Netflix or Amazon. However, people who do not have a membership may choose to stream the film on illegal sites such as
Putlocker or using
torrents.

Social media

We will set up social media accounts to reach our target audience who will predominantly be young adults. Social media will generate word of mouth and people will be able to share information about the film to their friends or followers. This is vital for a small independent film like ours as it is a cheap and effective way of reaching our audience.

Traditional media

We will use traditional marketing techniques such as putting posters up on billboards, buses and the underground.

We will also release trailers for the film on youtube so as to raise awareness and build expectation that the audience can anticipate the film and would therefore be more likely to see the film.

This is also a cheap
and effective method
of marketing the film.