US Market

John Fan, PicCollage


AAMA Mobile Internet

Jan. 26, 2017

Mobile Apps

 
 

PicCollage

Launched in 2011 during 500 Startups accelerator


First version of PicCollage  

US Rankings


Daily Active Users


Top app in US and Japan.



1. App Store Optimization

2. Understand Users

3. International Team

App Store Optimization:

Keywords, title, description

Encourage user reviews

Update screenshots for holidays

Keyword Optimization 

Encourage users to write reviews

Reviews




100% Organic Downloads

Localized to 12 languages.


140 million installs!






Reached Top 10 in 150 countries!

Holiday Content




Holidays:


Too Early?

Too Late?





Back in Top 10 in US and UK!





Understanding Users

WHO LOVES PICCOLLAGE?

User Interviews

 

User Interview notes

Persona

User Events






International Team


  • Cofounders from US, Canada, Singapore and Latin America 
  • Raised funding from Silicon Valley (500 Startups, Floodgate, etc)
  • Business/Community team (4 people) in SF, LA, NY
  • Work with platform companies (FB, Google, Microsoft, HP)
  • Attend conferences: F8, Google I/O, VIDCON, Mobile Photo Connect

BRANDS ON PICCOLLAGE





Events at PicCollage officeCocoaheads Taipei, Android Taipei, 

UIUX Taipei, Taiwan VR