Talk to your Users
Taiwan Startup Stadium 42
John Fan, PicCollage
When you don't talk to users...
PERSONA
針對每一類型的代表使用者，
所創造出來的背景敘述。
Who do you talk to?
Find real users
Target demographic
Be careful about asking friends/family.
When to talk to users?
NOW!!
Before you start anything,
talk to 5 people.
During product development,
you should be regularly showing
your prototypes to real users.
Product Development
==>
Customer Development
What do you show users?
Mockup
framer.js
How do you talk to users?
1. Understand the user.
Look for pain points, don't show the product.
2. Open-ended testing
Don't explain the product. Let the user explore and talk out loud.
3. Specific goals
Ask the user to perform certain tasks.
Learn, don't sell.
Questions:
- ask open-ended questions (not yes/no questions)
- avoid leading questions
- paraphrase the user's response
- talk about past experience, not future guess
- don't influence the user (keep a poker face)
- use silence to get the user to talk
-
follow up on any unusual comments
"Would you ...?"
==>
"When was the last time...?"
UXTesting.io
tle
More user interview notes:
When your product is live...
get feedback from real users!
User Interviews with Real Users
Experiments (A/B Testing)
Analytics (Flurry, Mixpanel, etc)
Chat Widgets (Olark)
Customer Support (UserVoice)
Tools
Summary:
Before you start, talk to 5 people .
Understand your users.
Create lightweight prototypes.
Seek facts, not opinions.
Learn, don't sell.
Talk to your real users.
References
-
http://www.wizxpand.com/what-is-persona/
-
https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-2/
-
http://www.shakeupid.com/user-interviews-on-a-budget-understanding-motivations-needs-and-attitudes/
-
http://www.slideshare.net/waynepau/meic-map-userinterviews
-
http://yushengteo.com/blog/7-small-things-that-improved-my-user-interviews/
- http://www.slideshare.net/talisachang/user-interviews-a-primer
- http://www.slideshare.net/talisachang/how-to-salvage-a-bad-user-interview
