I am not a designer...

Survival Skills for 

Building Products

Attended:

Lean Startup Conference

Lean Startup Machine

Startup Weekend

500 Startups Accelerator

What did I learn?

1. Talk to your users.

2. Design for behavior.

3. Build. Measure. Learn.

1. Talk to your users.

Before you start, talk to 5 people.

Ask open-ended questions.

Seek facts, not opinions.

Observe what users do.

Look for pain points.

2. Design for behavior.

Design is not what you see.

Design is what the user does.

3. Build. Measure. Learn.

Start with a MVP 

(Minimum Viable Product)

Iterate quickly

Study analytics

First version of PicCollage (MVP)

Top app in US, Japan and

many countries

Daily Active Users

Since then:

Launched on Android and Windows

Licensed content (Sanrio, Mattel)

Various projects with HP, Google, etc

Achieved breakeven via IAP and ads

Reached 120 million downloads

1. Talk to your users.

2. Design for behavior.

3. Build. Measure. Learn.

1. Talk to your users.

Do 2+ User Interviews per week

Talk to different sets of users

(personas)

Listen to User Feedback and Reviews

Reviews

Talking with teens

Talking with moms

User Interview notes

2. Design for behavior.

Based on talking with users, 

come up with user stories.

Start with low fidelity prototypes.

Focus on behavior, not visuals.

Brainstorming

Paper and pencil!

Wireframes

Interactive prototypes

Other key points:

Have a clear call to action.

Focus on the main flow.

Target a persona.

Define the user story: 

"As a ___, I want to ___

because ___"

3. Build. Measure. Learn.

Run multiple experiments 

(A/B testing, etc.) each week.

Track every action in analytics tools.

Study analytics and review results

each week.

A/B Testing

Reality-Based

Entrepreneurship

piccollage.com/jobs

Multimedia Algorithms Engineer
Financial Operations Manager
Product Operations Interns

Events at PicCollage officeCocoaheads Taipei, Android Taipei, 

VR Taipei, Taiwan UI/UX