slides.com/raymmartirado | @RayTirado
The Future of Sales
Understanding Information as a currency!
"We are moving from a world in which the big eat the small, to a world in which the fast eat the slow.”
Klaus Schwab - Founder and Executive
Chairman of The World Economic Forum
The Purpose of This Talk
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How sales works now vs how it will work in the future
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Understanding information as a currency
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How you can use your website to stay ahead of the social sales curve.
Let's Get Started
The 5 Steps to Every Sale
- Intro - Win My Attention
- Short Story - Captivate me
- Build Trust - Reassure me
- Close - Take control
- Deliver - Follow through/Do the thing
What is a sale?
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An Idea
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A Product
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A Service
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Your Time
This means... That every interaction you have with another human being could be considered a sale or purchase of one of the following...
Sales is simply the PROCESS of exchanging information;
humans add intent.
Which means: Sales = Life
Many businesses have forgotten that relationships are part of the sales process
It was easy for them [sales professionals] to take advantage of us [the consumer].
| Old | New |
|---|---|
| Interrupt | Attract |
| Sell | Inform |
| Trick | Trust |
| Profit | Purpose |
| Products | People |
Old School Vs New School
Social selling rarely begins until after the initial transaction is complete.
A Brief History of the Internet & Social Media
The road to a more social sales process
1994
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The internet is born
1995
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Newsweek Article: The internet is a fad
1997
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Blogging is born
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1 Million websites
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AOL Instant messenger
1998
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Google
2000
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70 Million connected computers
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.com collapse!
2001
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Wikipedia
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iPods
2003
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WordPress (yay!)
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MySpace
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Second Life
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LinkedIn
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3 Billion Websites
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iTunes
2004
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Facebook
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Podcasting
2005
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YouTube
2006
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Twitter
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25 Billion Websites
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400 Million Search queries per day on Google
2007
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iPhone
2009
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Facebook = 200MM users
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Unfriend becomes a real word
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25% of earths population is online
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27-58 Billion websites - Almost impossible to count
2010
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Facebook = 400MM users
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iPad
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Internet surpases the newspaper as primary place where people get their news
2011
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65 Million tweets per day
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2 Billion views each day on YouTube
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90 Million LinkedIn users
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Privacy starts to become an issue
The Age of YouTube
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800 Million users monthly
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1 Trillion annual video views
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Thats 140 views per person on the planet
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70% of YouTube traffic from outside US
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72 Hours of video uploaded every minute
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4 Billion hours watched each month
2013
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Facebook = 1.1B users
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Twitter 500MM users
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156 Million blogs online
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Dropbox 100MM users/1B files uploaded daily
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LinkedIn 225MM users
Things are changing in the world of sales, online or otherwise.
And things are only going to speed up!
Every time a new method of communication is introduced to society, it increases the total volume of information exponentially.
- Grunts/Signals/Songs
- Language
- Radio
- Television
- Internet
- ????
It's becoming increasingly difficult to fight for your piece of the online pie.
Industrial Revolution
Information is the 21st century fossil fuel
By 2029, computers will have emotional intelligence and be convincing as people.
Ray Kurzweil - Director of Enginnering at Google and Futurist
Why are Google, Facebook and Twitter so powerful?
Because they own all the data Information!
More specifically, they control the flow of information across the internet.
Why is SnapChat worth $16Billion with $0 in Revenue?
Because they grew faster than any other social network...
400 million snaps per day
and they own a ton of data information
Everything we do revolves around the exchange of information.
Just think about how we buy things
Which brings up a good question...
What is a currency?
- Money
- Words?
- Information?
- Social Influence?
Understanding Information as a Currency
As the world moves closer towards digital commerce as a standard, the importance of building online influence becomes more and more important.
But having a website is no longer enough...
What does this mean for your website?
- WordPress is a good start because you own the data!
- Your website should be the hub for your online interactions.
- Leverage social media to help sell more stuff, not to build brand value for the social platforms themselves.
- Look for new ways to create immersive online experiences
- Leverage all that data you collect.
Why should someone vist/explore to your website?
Ask this:
Be honest
Think of social selling as the process of building a technological trust fund
Once you invest enough into the consumers experience, then you can begin to make withdrawals on that currency.
How You Do That
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Solve my problem
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Answer My questions
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Get out of my way
Online sales relationships should be built with a selfish consumer in mind.
Just think about how you use the internet.
Examples of how to put people first when building a digital product
- Showcase User generated content
- Let me try it freemium
- Be transparent about what you are doing with my data.
- Allow me to easily revoke trust at any time.
- Basically, give me something of value before asking for something in return.
Benefiting from the connected web
SEO is no longer optional!
But complete web optimization is more important.
How SEO used to work
Hint: It was kind of stupid
- web bots would crawl and look for keywords
- black hat SEO
- keyword stuffing
- Very unintuitive
How it Works now
Hint: It's very smart
- Context - recency and relevance
- Keywords are still relevant
- Social influence
- Web authority
- Inbound links
- Content - Buzzword
How it will work moving forward
Hint: It's scary as $#!t
- Artificial intelligence
- Predictive search results
- Augmented reality
- Pre-crime
- Ideas we cannot even consider at this time
How to win at online sales moving forward
Create evergreen Content information
Bait the hook!
Deliver real value
Give before you ask
Put your user first
Remember, users are selfish
Think like a media company!
But not a like click-bait website
Stay nimble
Fast is better than big
Tell a great story
Connect emotionally
Be bold
There is already enough mediocrity
Try new things
The internet is not permanent
Raymmar Tirado
Director of Products @ClearIdeaLabs
Q&A
Work: Clearidea.us
Personal: Raymmar.com
slides.com/raymmartirado | @RayTirado The Future of Sales Understanding Information as a currency!