Your martial arts journey digitised
beltstripe@haibrid.comMartial arts today
Martial arts academies use a standard attendance card for record-keeping
Students mark the card & this is the basis for attendance, promotions payments, student history etc...
Martial arts academy owners are generally not very tech-savvy.
Standard attendance card
What Is The Problem?
Manual Records
The attendance card is paper-based. The data is one drink spill away from disaster.
Admin Nightmare
Academy have to spend time figuring out payments, gradings, onboarding of new students
Students Access
Martial arts academy students have no idea how many sessions they have taken or how well they are performing
No Digital Access
Martial arts academy students have no idea how many sessions they have taken or how well they are performing
Consequences
Revenue Leak
Academies lose money as they struggle to convert Pay as you go customers to monthly subscribers
Customers Left Out
Students at martial arts academies have no access to payment history, grading goals, or attendance history. Avenues for values to Students completely unused
Lower Productivity
Instructors & Academy owners spend precious time away from teaching students, managing basic admin tasks
Introducing BeltStripe
Graphical dashboards with live reports about your academy
Easy payments collection for easy subscription management
Attendance features to enable grading of students
Communication tool to reach members via email & SMS
Mobile & Web app access for Instructors, Students & Admins
Rich community tool to connect academy owners & students
The BeltStripe Platform
4-tier solution for Students, Instructors & Academy Owners
Industry grade data security with GDPR compliance
Secure Stripe integration for timely payments to a bank account
Automatic onboarding for international customers with multi-currency support
Step 1
Student signs in at the the Academy they are enrolled at
The Registry app is available via a tablet at the martial-arts academy
Step 2
Attendance is marked and visible by the marital arts academy owner/admin
Academy owners have access to a private Admin app
Step 3
Students have access to attendance info via their own mobile & web applications
The student app also allows, students to subsribe to memberships and comminicate with community
Instructors
Instructors are not left out, as they can see live attendance and class schedules
Instructors are usually part of an Academy, and can also take private bookings via BeltStripe
The Market Today
Global Wellness Industry
$7.0 trillion
UK Marital-Arts Academy Market
by 2025£600 million
by 2023USA Marital-Arts Academy Market
$9.05 billion
2022Average UK Academy ARR
£66,529
Individuals Actively Training (USA)
20222.34 million
by 2021Average USA Academy ARR
$114,657
2022
https://globalwellnessinstitute.org/press-room/statistics-and-facts/ - https://gymdesk.com/blog/martial-arts-industry-statistics/ - https://www.ibisworld.com/united-states/market-research-reports/martial-arts-studios-industry/
Nearly 7000 martial arts academies in the UK
About 31,904 martial-arts academies in the USA
Top Martial-Arts Styles
Jiu Jitsu
Muay Thai
Taekwondo
Kung Fu
Judo
Karate
Biggest Markets
On average, each martial arts academy has around 150-350 members
Average membership plans are between £80 - £150 monthly
On average, around half of students are recurring subscribers
Competitive Landscape
Custom build
Requires extreme technical knowledge, but fully customisable
Gym Style Apps
Purpose built for Gyms, but usable by marital-arts academies
Booking Apps
Great for user info collection, but not purpose built for Martial arts
Martial-Arts Specialised
Specialised for marital-arts academies, with unique, experience
How BeltStripe Stands Out
Community access to academy owners and students
Students can sign up unattached to an Academy
We help Instructors reach a new audience online/offline
Instant payout of funds via Stripe Connect
Mature communication tool via email/SMS
IOS/Android applications for Student & Instructors
Traction
Currently in Beta with a 15-month trial at EKBJJ Academy, London.
BeltStripe pays out around $4,300 monthly to EBKK
Payout to reach $10,000 by April 20203
We have nearly 30 affiliates of EKBJJ academy in waiting, scheduled to go live in Q2 2023
Current Revenue
BeltStripe charges £99/$130 monthly to academies
Current revenue is £99 MRR
Scheduled to reach 100 (£10,000 MRR) academies by Q4 2023 & 1000 (£100,000 MRR) by Q3 2024
We aim to be the biggest martial arts software in the world by 2025
Growth Plan
Jiu-Jitsu - We aim to focus on Jisu Jitsu first & then support other martial arts fighting style academies
Language - Focus on English markets (USA, UK, Dubai, CA, AUS), then expand to Brazil, France ...
Distribution - We are in early talks to distribute via a Jiu-Jitsu association with 20,000 academies
BeltStripe Plus - A novel premium service for students. Provides online training, benefits & global access to paid members
BeltStripe Team
Founder / Lead Developer
Sani Yusuf
Project/Product Manager
BSC AI/Computer Science
Ex Microsoft, Perkbox
Marital Artist (Jiu Jitsu, Taekwondo)
Rukayya Yusuf
Knowledge Specialist
BSC Industrial Design
MSC Crisis Management
Lead Product Designer
Umar Salihu
BSC Architecture
Co-Lab Kaduna Fellow
Why Google
Google Products - We use Firebase, Android & Angular, so we love Google products.
Working Product - BeltStripe is in active use and generating revenue already in 2023
Contribute - We aim to gain from the experience of other founders and contribute alike to helps others succeed
Nigerian Team - All team members are Nigerian, despite being a UK company
Funding - The funding will go into the development of BeltStripe Plus
Mentorship - The Google program has a golden track record for providing life-changing mentorship
CONTACT
beltstripe@haibrid.com