The O Agency
October 2026
COMPANY INFO
Nova combines proprietary drone technology with cinematic storytelling to create Sky Stories for audiences around the world. For more than a decade, we have pioneered this medium, producing narrative experiences told through precisely synchronized drones, visual design, and music.
We are also pleased to announce that Nova and SKYMAGIC have joined forces, bringing two world-class drone show pioneers under one roof. This strategic alliance unites over 25 years of combined experience and industry-leading technology to design and deliver unprecedented, high-impact aerial spectacles globally.
Originating from the original Intel drone light show division, which launched the first large-scale drone shows in 2012, Nova remains the category leader in drone entertainment. Today, that engineering foundation is part of our fully vertically integrated model. We design and manufacture our own drones and bring together research & development, hardware engineering, flight software, permitting and regulatory expertise, creative development, and show operations under one roof. This end-to-end approach gives Nova the ability to turn ambitious creative concepts into extraordinary, reliable, and repeatable experiences at scale.
SKYMAGIC were one of the worlds first Drone Light show companies in the world originally building its system in 2014 and being part of the wider NEWSUBSTANCE Group of Companies. Similar to Nova it has been a pioneer in this space leading the field in the development of pyro drones, the world's first laser drone and more recently smoke screen drones.
Merging Nova’s high-resolution, optimized drone platforms with SKYMAGIC's specialized pyro and laser-equipped drones will unite both companies' distinct technological and creative strengths, unlocking a completely new tier of hybrid high-fidelity multi-dimensional visual effects in the night sky.
COMPANY PROFILE
COMPANY INFO
Nova merges cinematic storytelling with proprietary drone technology to create
Sky Stories for global audiences.
Nova has led this medium for over a decade, producing narrative experiences
told through precisely synchronized drones, music, and visual design. Our
artists, engineers, and pilots have delivered productions across five continents.
Nova focuses on cinematic Sky Stories designed for global partners where narrative and emotional continuity matter as much as visual scale.
STORYTELLERS
WE ARE
COMPANY INFO
SKYMAGIC is the world’s leading drone light show company, with a core presence across Europe, the Middle East, USA and Asia. We are an award-winning team of creatives, technologists and storytellers.
Harnessing the abilities of drone light technology, we conjure stories in the sky, moving and entertaining audiences across the globe.
From formation through to trajectory design, we enable our clients multiple touch points for input, whilst also providing creative guidance and direction.
Stories, and how we tell them, are at the heart of what we do.
STORYTELLERS
WE ARE
INDUSTRY PIONEER
Originates from the Intel drone light show division, which launched the first large scale drone shows in 2012. Continues to advance drones as a narrative entertainment medium.
VERTICALLY INTEGRATED
Creative, engineering, manufacturing, flight software, permitting, and operations managed in house. Full control from concept through execution.
PROVEN GLOBAL TRACK RECORD
Thousands of successful flights across five continents for major events, brands, cultural institutions, and ticketed productions.
PERFECT SAFETY RECORD
Zero safety incidents. FAA compliant operations, licensed pilots, and redundant safety systems.
TECHNOLOGY PLUS STORYTELLING
Producers, artists, engineers, and pilots operate as one team. Faster development. Higher creative quality.
BUILT TO SCALE
From single performances to long run residencies and global touring shows.
INNOVATORS
COMPANY INFO
Our unique, proprietary show design software and hardware has been developed to control swarm drone flight formations for both outdoor and indoor shows, bringing art and technology together in the most unique way possible.
We have developed our own system to utilise a suite of programming environments that generate smooth and collision-free trajectories, simulate flight data and embed creative lighting design.
Our diverse team spans 3D design, illustration, technology, robotics, aeronautical engineering, logistics, live events, marketing, content creation, and PR to create memorable shows that use the world’s largest canvas: the sky.
INNOVATORS
WE ARE
WE ARE
GLOBAL
| ABU DHABI, UNITED ARAB EMIRATES | DOHA, QATAR | MARINA BAY, SINGAPORE | SEVILLE, SPAIN |
| AL AIN, UNITED ARAB EMIRATES | DUBAI, UNITED ARAB EMIRATES | MEXICO CITY, MEXICO | SHANGHAI, CHINA |
| AL MARJAN, UNITED ARAB EMIRATES | FRANKFURT, GERMANY | MONTE CARLO, MONACO | SHIZUOKA, JAPAN |
| ALULA, SAUDI ARABIA | GENEVA, SWITZERLAND | MOROCCO, AFRICA | ST. MORITZ, SWITZERLAND |
| AMSTERDAM, NETHERLANDS | HANZHOU, CHINA | NEVADA, UNITED STATES OF AMERICA | SYDNEY, AUSTRALIA |
| ATHENS, GREECE | HAWAII, UNITED STATES OF AMERICA | NEWCASTLE, UNITED KINGDOM | TOKYO, JAPAN |
| BAKU, AZERBAIJAN | JAKARTA, INDONESIA | OSAKA, JAPAN | VALLETA, MALTA |
| BIRMINGHAM, UNITED KINGDOM | JEDDAH, SAUDI ARABIA | OSLO, NORWAY | VENICE, ITALY |
| BUCKINGHAMSHIRE, UK | KITZBÜHEL, AUSTRIA | OXFORDSHIRE, UNITED KINGDOM | WESTON-SUPER-MARE, UNITED KINGDOM |
| CALIFORNIA, UNITED STATES OF AMERICA | KUALA LUMPUR, MALAYSIA | PORTSMOUTH, UNITED KINGDOM | WINDSOR, UNITED KINGDOM |
| CHONGQING, CHINA | LONDON, UNITED KINGDOM | RAS AL KHAIMAH, UNITED ARAB EMIRATES | YOKOHAMA, JAPAN |
| CORNWALL, UNITED KINGDOM | LUSAIL, QATAR | RIAU ISLANDS, INDONESIA | YORKSHIRE, UNITED KINGDOM |
| DIRIYAH, SAUDI ARABIA | MANCHESTER, UNITED KINGDOM | RIYADH, SAUDI ARABIA | ZÜRICH, SWITZERLAND |
Both Nova & SKYMAGICS’s past work includes productions connected to the following events:
| ↘ | 2018 PyeongChang Winter Olympics |
| ↘ | 2020 Tokyo Summer Olympics |
| ↘ | 2023 United Kingdom King Charles III Coronation |
| ↘ | 2024 Zayed International Airport Inauguration |
| ↘ | 2025 Vatican Jubilee Concert |
| ↘ | 2025 Grand opening of the Zayed National Museum in the UAE |
| ↘ | 2026 FIFA World Cup |
DRONE PRODUCTIONS
From the early, pioneering records of 1,218 synchronized drones at the 2018 PyeongChang Winter Olympics to the breathtaking, fine-art re-creations of Michelangelo’s masterpieces above Vatican City in 2025, drone light shows have evolved from static record-breaking formations into a dynamic, narrative-driven global medium capable of multi-location stadium -wide spectacles. Full case studies are detailed in the appendix.
DELIVERING LARGE-SCALE
COMPANY INFO
OUR WORK
Wasserman
Newcastle, UK
500
2025
SELA X NUFC 2025
Magpies Lift the Carabao Cup
In celebration of Newcastle United Football Club winning the Carabao Cup, their first domestic trophy in 70 years, we helped mark this historic moment in true Geordie style. We were joined by hundreds of thousands on Town Moor as we closed out the celebrations with Sela, lighting up the Newcastle skies. The show featured highlights of the winning game, including a tribute to Dan Burn’s incredible header and Alexander Isak’s perfect strike. Most importantly, we helped thank the Magpies' fans for their unwavering support.
This unforgettable event was brought to life by many talented teams, including Sela, Wasserman, and content capture by Sodium Films.
SELA X NUFC 25
Greggs
Newcastle, UK
500
2023
GREGGS: A BAKE ODYSSEY
Launching the Festive Bake
We transformed the night sky into a Greggs universe, celebrating the launch of the epic Festive Bake as never before. The stars aligned above Greggs’ Newcastle Bakery as we created a gastronomic galaxy - launching a Greggs space adventure inspired by the likes of retro NASA launches, Kubrick’s Space Odyssey and Thunderbirds. Playful interactions between the drone-formed delicacies and celestial elements brought a light-hearted touch to the spectacle, perfectly matching the tone of Greggs' wider campaign.
The campaign - captured by Sodium films - attracted wide-spread attention across social media platforms, obtaining over 10 million views. Contributing to a 9% increase in Greggs profits across the period. The campaign won the "Best Food & Drink Campaign" category for the Prolific North Marketing Awards 2024, and was shortlisted for the Campaign Tech Awards 2024.
GREGGS
Sela x NUFC
Newcastle, UK
500
2023
SELA X NUFC
Magpies Soar Above St James' Park
Commissioned by Sela, we created a drone show in anticipation of NUFC’s historic clash against PSG, boldly marking the club’s long-awaited return to the Champions League. NUFC fans flocked to St James’ Park to witness 500 drones take flight. The unique performance began with a powerful magpie soaring upwards; an elegant homage to the creature that so iconically embodies the Newcastle spirit. Not only a prelude to a magnificent victory against PSG, the show encapsulated the resilience, history, and undying spirit of Newcastle United.
This show was intentionally crafted for capture on social media platforms. We witnessed a surge of engagement from NUFC fans who eagerly watched and shared the content, keeping the momentum alive even after the game. This was all made possible by the many talented teams involved, including CSM Sport & Entertainment, Sodium Films and Upper Cut.
SELA X NUFC
FIFA
Toronto, Canada. Mexico City, Mexico. New York, USA.
5000
2026
2026 FIFA WORLD CUP
Celebrating the World Cup Across Borders
Nova Sky Stories celebrated the FIFA World Cup 2026 by staging massive illuminated drone light shows across three host cities. In Mexico City, an aerial performance above the stadium kicked off the tournament with dynamic formations of the World Cup Trophy, Trionda match ball, mascots, and national flags. In Toronto, a cinematic display blended international football imagery with host-city identity to welcome the games to Canada. Finally, the celebration culminated in New York and New Jersey ahead of the Final with the region's largest drone spectacle to date. Featuring 5,000 synchronized drones over Liberty State Park, the multi-night show rendered team jerseys, the tournament logo, and the Statue of Liberty against the Manhattan skyline. Ultimately, these "Sky Stories" extended the tournament's excitement far beyond the stadiums, creating an unforgettable shared experience for millions of global fans.
2026 FIFA WORLD CUP
People&Co.
Saadiyat Island, UAE
6000
2025
ZAYED NATIONAL MUSEUM GRAND OPENING
A Modern Cultural Milestone
On December 2, 2025, the 54th UAE National Day, the Zayed National Museum opened on Saadiyat Island with a major nighttime event celebrating Sheikh Zayed’s life and legacy. Set against Norman Foster’s falcon-wing architecture, the inauguration featured live music from the UAE National Orchestra alongside historical projections onto the museum walls. The highlight was a synchronized performance by 6,000 LED-emitting drones—one of Nova's largest displays to date.
The fleet formed 3D patterns, falcon wings, typography, and national symbols, illustrating themes of unity, resilience, and ambition. The spectacle established the museum as a landmark and set a benchmark for heritage-led cultural events in the Gulf region.
ZAYED NATIONAL MUSEUM
The Vatican
St. Peter's Square, Vatican City
3000
2025
VATICAN JUBILEE CONCERT
The Vatican Lights Up the World
To celebrate the Catholic Church’s Jubilee Year, Nova Sky Stories launched Europe’s largest drone display over St. Peter’s Square, uniting 250,000 live spectators and millions watching globally. Accompanied by Andrea Bocelli and Teddy Swims singing "Amazing Grace," alongside performances by Pharrell Williams, John Legend, and Jennifer Hudson, 3,000 drones illuminated the night sky. The light show recreated Michelangelo’s Creation of Adam and Pietà directly above the Basilica for the first time in history. The fleet also formed a glowing portrait of Pope Francis, halos crowning the architecture, 3D hearts, doves of peace, and the word "JOY."
By executing this massive aerial performance over a UNESCO World Heritage site, Nova demonstrated flawless precision, strict safety, and deep cultural sensitivity on a global stage.
VATICAN CITY
Lucas Museum
Los Angeles, USA
2500
2026
THE LUCAS MUSEUM OF NARRATIVE ART OPENING
The Story Keeper
Nova Sky Stories brought the magic of cinematic storytelling to the opening of the Lucas Museum of Narrative Art in Los Angeles, celebrating the extraordinary legacy of George Lucas and the power of visual storytelling. Through a spectacular aerial performance, hundreds of synchronised drones transformed the night sky into a canvas of light, bringing iconic imagery and cinematic inspiration to life. Combining cutting-edge drone technology with creative choreography, the show paid tribute to the worlds of imagination, art and film that have shaped generations. Set against the backdrop of the museum's striking architecture, the performance created a memorable moment for guests and audiences alike. This unique Sky Story demonstrated how drone technology can extend storytelling beyond traditional screens, transforming a landmark cultural opening into an immersive celebration of creativity and innovation.
LUCAS MUSEUM
International Olympic Committee
Tokyo, Japan
1800
2020
TOKYO 2020 OLYMPIC GAMES
Drones Soar at the Opening Ceremony
During the Tokyo 2020 Opening Ceremony on July 23, 2021, 1,824 Intel drones transformed the night sky into a vast three-dimensional canvas, integrating technology directly into the event's artistic narrative. Following the Athletes’ Parade, the precisely choreographed aircraft shifted through intricate geometric patterns before morphing into the blue-and-white Tokyo 2020 emblem. The icon then transformed into a giant floating globe hovering above the stadium, serving as the visual center of the show.
This floating Earth became the emotional centerpiece as the ceremony transitioned into a powerful rendition of "Imagine," arranged by Hans Zimmer and performed by artists including John Legend and Keith Urban. Rather than treating the flight as a standalone visual effect, the creative team used the sky as an expanded stage to communicate a message of global connection and hope to millions of viewers worldwide.
TOKYO OLYMPICS
International Olympic Committee
PyeongChang, South Korea
1200
2018
PYEONGCHANG WINTER OLYMPICS
The World's First Olympic Drone Show
At the PyeongChang 2018 Winter Olympics, Nova’s team (then part of Intel) introduced a new medium of live entertainment with the first-ever Olympic drone light show. Featuring a record-breaking 1,218 Intel Shooting Star drones acting as 3D aerial pixels, the performance created fluid animations, from a snowboarder to the Olympic Rings.
Achieving this required pioneering hardware, flight-control tech, animation software, and operational procedures to safely coordinate over 1,000 autonomous aircraft in extreme winter conditions and strong winds. PyeongChang marked a pivotal moment where drones evolved from simple aircraft into a powerful storytelling tool. It proved thousands of drones could be precisely choreographed for live global audiences, establishing the foundation for Nova's ongoing large-scale aerial productions.
PYEONGCHANG OLYMPICS
Government of Malta
Valletta, Malta
500
2026
MALTA VISION 2050
Malta's Future on a National Stage
SKYMAGIC delivered two landmark drone shows for the launch of Vision Malta 2050 — a nationally televised celebration led by the Prime Minister to unveil the country’s new national identity and future vision. The first performance took place above the UNESCO-listed Ħaġar Qim Temples, where drones illuminated the ancient site with symbolic visuals inspired by Malta’s heritage and future ambition. A second large-scale production followed in Valletta, where the drones took flight twice during a high-profile live event featuring Cabinet ministers, entertainers, sports personalities, a live orchestra and illuminated staging. Broadcast nationally and covered widely across Maltese media, the productions placed drone storytelling at the heart of one of Malta’s most ambitious public launches in recent years.
MALTA 2050
Done+Dusted
Riyadh, Saudi Arabia
1200
2026
JOY AWARDS 2026
Redefining the Awards Experience
SKYMAGIC delivered two bespoke drone spectacles for Riyadh’s Joy Awards, reaching a global audience of 3.8 billion viewers. The first display featured a 1,200-drone tiger that moved in precise synchronisation with Katy Perry during her Lavender Carpet performance. This technical feat required exact timing between the aerial formations and live choreography to ensure a seamless broadcast experience. The second performance, staged for an international audience and Saudi dignitaries, integrated custom pyrotechnics with complex drone manoeuvres. This festival-scale production served as a visual centrepiece for the live ceremony. By blending creative ambition with technical precision, SKYMAGIC demonstrated its ability to produce large-scale, high-impact content that resonates both with live attendees and global broadcast viewers.
JOY AWARDS 26
Bradford 2025 UK City of Culture
Bradford, UK
600
2025
DAVID HOCKNEY X BRADFORD 2025
Painting the Sky with a Pop Art Legend
For Bradford 2025 UK City of Culture, SKYMAGIC presented Painting the Sky, a drone performance honouring David Hockney in his hometown of Bradford. Bringing Hockney’s vibrant portfolio out of the gallery, 600 drones reinterpreted iconic masterpieces - including A Bigger Splash and his 2021 Self Portrait - over the historic Salts Mill and Roberts Park. Beyond the live show, SKYMAGIC utilised long-exposure photography to recreate Garrowby Hill through light painting. By meticulously calculating drone flight paths, they captured the painting’s signature rolling fields and winding roads in a single frame, captured by photographer William Turner. This collaboration stands as a brilliant tribute to Hockney’s inquisitive spirit and lasting artistic legacy.
HOCKNEY
Ocean Outdoor
Olso, Norway
600
2025
TROLL 2 NETFLIX
The Awakening of a Norse Legend
SKYMAGIC lit up Holmenkollen, Oslo for the premiere of Netflix’s Troll 2. Inspired by the record-breaking original film, the colossal Troll rose from the mountainside and roared into the valley toward onlookers below. The Troll 2 title then erupted before a snow-inspired burst formed the classic Netflix “N”. Delivered with Ocean Outdoor Norway and Netflix Nordics, the show quickly gained national coverage from outlets including TV2 and NTB. As Norway’s largest ever drone show, it was visible across Oslo and sparked widespread public curiosity.
SKYMAGIC led all aerial content capture in partnership with Upper Cut Productions Ltd - showcasing the Troll, which stood taller than Big Ben, in striking detail against the wintry Norwegian landscape.
TROLL 2
Evolve
Shanghai, China
1200
2025
LEGO WORLD PLAY DAY 2025
Activating Shanghai's Play Mode
SKYMAGIC helped bring LEGO’s World Play Day activation to life in celebration of the United Nations’ International Day of Play. Together, we transformed children’s imaginative ideas into a vibrant drone show next to Shanghai’s iconic Oriental Pearl TV Tower. Our performance featured scenes created in collaboration with a LEGO-organised children’s working group.
Highlights included a cat on a UFO unloading LEGO bricks, a dragon pollinating the city, a Minifigure controlled robot, and the Oriental Pearl TV Tower rocket launching and orbiting the world. Using 1,200 drones, a local record for Shanghai, in collaboration with our local partner CQQJ (苍穹科技), we attracted digital and live audiences alike in a moment of childlike wonder for all ages.
LEGO
S&DR200
Bishop Auckland, UK
400
2025
STOCKTON & DARLINGTON RAILWAY FESTIVAL
200 Years of Railway History
We wove a dreamlike journey of steam and stars through 200 years of railway history. The open-air spectacle, ‘All Change’, marked the official launch of S&DR200, a festival celebrating the birth of the modern railway. Created with theatre company imitating the dog, the performance featured large-scale set pieces, projection mapping, original music, and over 60 live performers. The show drifted in and out of time, from a sea of stars becoming a wormhole through history to a violet blossom of pride and the legendary Locomotion No.1 steaming across the sky.
This was a tribute to the railway pioneers, the dreamers, and the progress that keeps us moving forward. The Stockton & Darlington Railway set the world on track, and we had the honour of making it shine once again.
S&DR200
WPP Group
Kitzbuhel, Austria
500
2025
MASTERCARD X HAHNENKAMM SKI RACES
Celebrating Champions at Hahnenkamm
High above the slopes of the Kitzbüheler Ski Club, we celebrated the 85th Hahnenkamm Races with a drone show capturing the electrifying spirit of this world-class alpine event. Commissioned by Mastercard, 81,000 visitors watched from the snow-covered slopes below as our display lit up the night. Inspired by Kitzbühel’s legendary races, we reimagined the thrill of the Slalom, Downhill, and Super-G, creating the illusion of racers carving down the mountainside. In a triumphant finale, the iconic Chamois Goat-shaped Kitzbühel Trophy appeared in the sky, honouring the champions.
In collaboration with WPP Group, the event embodied Mastercard’s vision—celebrating experiences that make life truly meaningful.
HAHNENKAMM
Private Client
Riau Islands, Indonesia
500
2025
PRIVATE CLIENT CELEBRATION
The Sea Awakens in Indonesia
PRIVATE CLIENT
At SKYMAGIC, we create extraordinary moments for private clients, crafting bespoke experiences for personal celebrations such as anniversaries, weddings, and birthdays. For this exclusive event, our team journeyed to a remote Indonesian island, curating an experience as rare as it was unforgettable. Against the vast ocean backdrop, we imagined the marine world coming to life—awakening in celebration and rising from the depths. Swirling schools of fish, playful seahorses, gliding sea turtles, and majestic manta rays took flight, their luminous forms painting a story of wonder above the sea.
Yorkshire Air Ambulance
Yorkshire, UK
500
2024
YORKSHIRE AIR AMBULANCE
Celebrating 25 Years of Saving Lives
SKYMAGIC had the pleasure of celebrating 25 years of Yorkshire Air Ambulance. With our UK studio based in Leeds, we are proud to take to the skies of Yorkshire to support this incredible charity. Filmed by Northern Visuals, we created a one-of-a-kind show featuring 500 of our drones showcasing a paramedic’s journey on a life-saving mission. The show includes the authentic voices of the Air Ambulance crew as they undertake real missions, bringing the experience to life.
We hope our small contribution encourages others to donate and help sustain the life-saving work of Yorkshire Air Ambulance.
YAA
The Pokémon Company International
Hawaii, USA
420
2024
POKÉMON WORLD CHAMPIONSHIPS 2024
Catching Waves in Hawaii
SKYMAGIC were invited back for our second year to perform at the Pokémon World Championship, held in 2024 in Hawaii. Over a span of 4 days, the “Dazzling Skies with Pikachu & Friends” show illuminated the skies over Waikiki Bay for the very first time as the largest drone light show to date in Hawaii. From Pikachu riding the waves on a Mantyke, to Dragonite soaring over the beachfront and a delightfully confused Psyduck, the magic of Pokémon was brought to life in the Hawaiian night sky.
We are thrilled our collaboration not only brought a variety of fan favourite Pokémon to life but also created a captivating performance that engaged the audience, championship goers, and the general public alike in a game of “Who’s that Pokémon” from the beach between scenes.
POKÉMON
BBC Studios
Portsmouth, UK
500
2024
D-DAY 80TH ANNIVERSARY
Tribute to the Fallen
Working hand-in-hand with the BBC Studios team, we developed the concept that the collective memory of the audience was drawing historic moments through time into our present. Leaning to an ethereal visual language, the design of this poignant tribute echoed the final moments of loved ones, spitfires soaring, and battleships crossing the oceans 80 years ago to the day. The heartfelt interviews with veterans, captured by the BBC Studios Events team, brought tears to eyes, whilst the exquisite audio design by Simon Haw MBE, enriched by his own military experience, added a deeply sensitive and sincere touch to the composition.
SKYMAGIC are truly grateful to have been asked to contribute to commemorating the bravery and sacrifices of those who took part in one of history’s most pivotal moments.
D-DAY 80
Pepsi
London, UK
1000
2024
PEPSI
Launching a New Era of Pepsi
SKYMAGIC were commissioned by Grand Visual to light up the London skies for Pepsi, a key moment in the epic global launch of their new visual identity. The show brought life to the iconic Pepsi logo and new signature pulse in a dynamic blaze of blue and black. Working with Sodium Films, we created a dynamic piece of film in which FPV cameras soar around a rapidly changing Pepsi display.
With its exhilarating visuals, the film reached millions through Pepsi Max UK’s social media pages, partnered channels, and cinemas across the UK.
PEPSI
People&Co.
Abu Dhabi, UAE
1750
2024
ZAYED INTERNATIONAL AIRPORT
Landing an A380
SKYMAGIC teamed up with People&Co. and Emmy award-winning director, Mark A. Ritchie, to orchestrate our single most complex and ambitious drone show to date. In a piece of ground-breaking cinematography, SKYMAGIC landed a 3-dimensional A380 plane on the North Runway of the newly renamed Zayed International Airport, in Abu Dhabi.
A team of 17 pilots flew 1750 swarm drones and 6 camera drones – alongside a ground camera team – in a series of short flight windows to capture this spectacular feat, in collaboration with operational teams at the airport. The falcon’s journey has been broadcast far and wide across the Middle East, celebrating Zayed International Airport. This feat was the AV Awards 'Entertainment Technology Project of the Year' Winner.
ZIA
Identity
London, UK
600
2024
LONDON NEW YEAR'S EVE 2024
Blowing Bubbles Over the Thames
SKYMAGIC worked closely with Identity to create magical drone moments at the strike of midnight, as part of the Mayor of London’s New Year’s Eve celebrations. As crowds lined the Thames, the show kicked off with a swirling portal, counting down to midnight amidst the stars. George The Poet’s words amplified the eco-message of our drone dandelion, as seeds rode the unseen wind. ‘What a Wonderful World’ echoed across London alongside the whimsical vision of a carefree child blowing bubbles across the river. In a unique fusion of drones and pyrotechnics, each bubble blown was burst by the glistening sparks of Titanium Fireworks, kickstarting the celebrations with a bang.
Broadcast live across the country, the wider piece journeyed through pivotal moments of the year, from the King’s Coronation to the anniversary of the arrival of the Windrush generation.
LDN NYE 24
Wilderness Festival
Oxfordshire, UK
500
2023
WILDERNESS FESTIVAL
Into the Wild
We were commissioned by Wilderness Festival to design and perform a drone show that would lift the wild spirit of the festival to the skies above. We brought crowds gathered at the Wilderness stage on a journey alike no other, exploring the notion of the wild as it exists in nature, in ourselves and the surrounding world.
Transported by a mystical, drifting hot air balloon, viewers were faced with curious creatures that blur the boundaries of reality and fantasy – from blinking peacock eyelets to a leaping emerald frog, before the story took a wild twist, inviting viewers to look inwards.
WILDERNESS
BBC Studios
Windsor, Cornwall and Cardiff, UK
1000
2023
CORONATION CONCERT
A Show Fit for a King
We brought the magic of the natural world to life in skies across the UK for the Coronation Concert. Flying simultaneously above Windsor Castle, Cardiff Bay and the Eden Project on live TV broadcast, we guided millions of viewers across the globe on an award-winning journey of wonder, exploring the intricate beauty of nature and its cruciality in sustaining life on planet Earth. Vibrant three dimensional formations conjured ethereal scenes, from the tranquil elegance of a heron resting by a river, to the watchful eyes of our wise owl. Underpinning the mesmerising visuals, a powerful message called for action, encouraging people across the UK to preserve the planet’s natural beauty and biodiversity.
Lighting up the skies with 1000 drones, this was the largest ever multi-location drone show in the UK; a suitably momentous way to mark The Coronation of The King and The Queen.
CORONATION
Cartier
Kuala Lumpur, Malaysia
300
2022
CARTIER: INTO THE WILD
Lighting Up Kuala Lumpur
SKYMAGIC created a dazzling display in front of the striking urban backdrop of the Petronas Towers, guiding a live audience through the story of Cartier and their launch: Into the Wild.
The first ever drone show in KLCC Park, we let nature run wild in the city – from the iconic Cartier panther walking gracefully, blinking with glimmering emerald eyes, to an elegant opening hibiscus. The twinkling formations were accompanied by a dramatic soundtrack and overcast sky.
CARTIER
BBC Studios
London, UK
400
2022
THE QUEEN'S PLATINUM JUBILEE 2022
Celebrating 70 Years on the Throne
Our one-of-a-kind show above Buckingham Palace brought joy and festivity to the country for the Queen’s Platinum Jubilee Concert. An afternoon tea atop the palace, a dignified swan in flight, and unforgettable corgi entertained hundreds of thousands across the nation and the world. With playfulness and poignance, our display celebrated the life of Queen Elizabeth, and brought with it a British touch of humour.
The BAFTA award-winning production received international acclaim, include recognition from awarding bodies such as Event Production Awards and [d]arc awards.
JUBILEE
CREATIVE INTEGRATION
Capture and Broadcast
SKYMAGIC has an established reputation for collaborating with some of the world’s leading drone and FPV camera operators, producing breathtaking content that reaches a global audience.
What sets SKYMAGIC apart in content creation is our expertise in designing for broadcast and expertly coordinating aerial filming across our fleet of drones. We choreograph dynamic fly-throughs and take calculated risks, capturing stunning footage from unparalleled vantage points. These unique perspectives create memorable, shareable moments that resonate with digital audiences.
With industry-leading experience, SKYMAGIC seamlessly integrates with larger film and broadcast teams, while also leading the charge in delivering engaging social assets for clients, brands, and collaborators.
FILMING WITH
CAPTURE
THE FLEET
PRODUCTION
PERFORMANCE AREA
PRODUCTION
In the Performance Area, there are three zones with essential requirements that must be taken into account to deliver shows safely and efficiently:
TOLZ - Take Off & Landing Zone (area marked purple)
The TOLZ is the area required for the drones to take off to perform in the Show Box and land safely afterwards. Further details and requirements on TOLZ are in the following slide.
Show Box (area marked green)
The Show Box is where the drones carry out performances. This is usually located above or adjacent to the TOLZ. We cannot fly over people, property, or vehicles that are not within event control.
Safety Zone (area marked yellow)
The Safety Zone is the enclosed area surrounding the TOLZ, Show Box, and the drones' flight path travelling between the TOLZ and Show Box. This area should be free of objects outside our control, such as audiences, buildings, roads, vehicles, etc. The perimeter must be at least 50 metres in all directions away from the TOLZ and Show Box.
Geofences (area outlined yellow and red)
Within the Safety Zone are two invisible Geofences. The primary and secondary Geofences effectively act as two safety boundaries around the Show Box and TOLZ, which give a command to go-home or disarm. For further details on this safety protocol, please request the SKYMAGIC Technical Overview.
SHOW BOX
TOLZ
SAFETY ZONE
GEOFENCES
TAKE OFF & LANDING ZONE
The drones Take Off and Landing Zone (TOLZ) needs to be a flat secure area within our Drone Performance Area, usually inside or adjacent to our Show Box.
Next to our TOLZ area, we require a secure marquee or location where we prepare, charge and conduct safety checks of the drones and associated kit.
SKYMAGIC requires production items such as power supply, local crew, radios, and on-site transport. As outlined in our technical rider, which is to be provided and paid for by the client.
We can be flexible to the available on-site space requirements, so please talk to our team for support on providing initial guidance on your site.
| → | 500 drones = 500 sq/m |
| → | 1000 drones = 1000 sq/m |
| → | 1500 drones = 1500 sq/m |
As a general rule, we work to a metre squared per drone spacial requirement.
For example:
PRODUCTION
METEOROLOGICAL
The performance may be cancelled, suspended or delayed, depending on weather conditions which may not compatible with the performance, these include but are not limited to:
| → | Windy conditions with a consistent speeds of 8 meters p/s or greater. |
| → | Sand storm or thunder storm / electrical storm. |
| → | Snow, rain or extreme condensation as a result of high humidity. |
| → | Extreme weather states – flooding, typhoon and the like. |
| → | Extreme temperatures. |
SKYMAGIC holds safety as paramount, whilst balancing a commitment to adapt and find solutions working with relevant stakeholders and where possible aim to fly the show within 24 hours.
PRODUCTION
TECHNICAL RIDER
While our Technical Rider varies by show format, location, and client contract, the following outlines SKYMAGIC’s requirements, which must be provided and paid for by the client:
| → | All permissions from the Civil Aviation Authority and other relevant bodies; interested parties (Police, landowners, security etc.) and cover any associated fees and costs in securing these permissions. |
| → | Dedicated Take Off and Landing Zone (TOLZ). The TOLZ needs to be flat / compacted sand and carpeted or covered where necessary to mitigate dust, it may need to be free of all metal dependant on fleet. Size dependant on drone number and space availability. |
| → | Dry, air-conditioned (stable at 20°c) secure marquee or cabin for storage and preparation of the drones and associated kit – size to be determined by fleet size (ideally located adjacent to the TOLZ / within 30m) |
| → | Communications – Show comms with dedicated Drone channel + noise cancelling headsets and comms panel in show control plus portion of two way radios - number and exact requirements determined by crew size and show operational needs. |
| → | Drone show to be cued by SKYMAGIC from a Front of House position within show control with clear line of sight to the drone performance area. |
| → | Provision of sufficient security personnel to secure drone equipment and drone production/TOLZ area from SKYMAGIC’s arrival on site to the load out of equipment. |
| → | Outdoor tower working lights at the TOLZ - number as prescribed by SKYMAGIC. To be available to SKYMAGIC from arrival on site. |
| → | Drone freight including all import duties and taxes. |
| → | Please note, a standard SKYMAGIC crew will total 6 team members onsite, for up to 6 nights depending on rehearsal schedule and wider event complexity. |
| → | Full site photo and ground plans pack. |
| → | Safety Management of 50m–100m Safety Zone in all directions as directed by SKYMAGIC. |
| → | Tables and chairs for workstations – number determined by crew size. |
| → | Access to stable WIFI in TOLZ area. |
| → | Crew logistics including flights, visas, all airport transfers and accommodation (4* + single occupancy double rooms with WiFi). |
| → | On site transport e.g. buggy if dictated by site. |
| → | Local ground transport. |
| → | On site crew catering. |
| → | Music track provided and cleared by the client for the event plus PA system at TOLZ location for Event. |
| → | English speaking local crew – exact number TBC. Must be the same crew every shift. |
| → | Access to show timecode required by SKYMAGIC when requested where applicable. |
| → | Access to bathrooms. |
| → | Power for the battery charging stations, workstations etc – exact power requirements and plan to be shared in advance. |
FINANCIALS
THANK YOU
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