TIP: At each stage, plan your workflow by considering how you will split the workload within your group.

TIP: At each stage, plan your workflow by considering how you will split the workload within your group.

Zoom Lab, prototypes by Lasalle's Media Lab and alumni. Part of the Faculty of Design exhibition Encounters, Institute of  Contemporary Arts Singapore, 2019.

Brand Activation

A brand activation is a process that involves creating experiences that allow an audience to interact with a brand, product or service. The objective of a brand activation is to build brand awareness, drive engagement, and increase loyalty through an experience that will leave a lasting impression on the audience. The idea is to create an emotional connection between the consumer and the brand, which can help to drive visibility and build a long-term relationship.

Interactive Experience 

An interactive experience is designed to invite and engage the audience through participation in an activity. The experience should be intuitive and playful, allowing the audience to engage without the need for instructions.

Interaction design

Interaction design is the design of digital products and services that focus on user behaviour and engagement. It involves designing the user interface, user experience, and the system's overall behaviour. Terry Winograd, a key figure in the field of human computer interaction, described interaction design as "the design of spaces for human communication and interaction." It requires an understanding of human psychology, communication, and social sciences to create products and services that are not only functional and usable but also delightful and engaging for users.

Experiments, Prototypes

An experiment here refers to quickly testing an idea, practising by trial and error, just making, trying and testing the unknown (technique), and learning through a process of approximation and correction until a satisfactory state is reached. A prototype, on the other hand, should show more intent and planning. It can be derived from a previous experiment. A prototype should be testable (by users, a target audience), refined and eventually lead to the final design outcome.

Installation

An installation is a designed outcome that exists in physical space, ranging from immersive environments of interactive projections, to an object prominently presented in a space, to a curated arrangement of smaller artefacts presented in an exhibition-like display. An installation here is intended to stimulate audience engagement through playful participation and interaction.

Creative Coding

Creative coding refers to the practice of using computer programming to create original works of art, design, and other forms of creative expression. It involves the use of code as a tool for artistic and interactive exploration, experimentation, and creation. Processing, p5js, and TouchDesigner are software tools commonly used in creative coding to facilitate the creation of interactive digital art, installations, performances, and other forms of new media. These applications allow artists and designers to use programming languages to manipulate digital media and create dynamic, interactive experiences for their audiences. Creative coding combines traditional artistic practices with technology and coding to explore new modes of creative expression and to push the boundaries of what is possible in art and

design. Creative Coding can be used to generate screen-based visuals in real-time, interactions with computer systems through digital and physical interfaces, design of 2D or 3D objects that can be digitally fabricated, and more.

Requires few to no code to quickly build an application. This doesn't mean there is no code involved, the code just all runs in the background. Often purely UI, pull-down and drag-and-drop based.

Similar to No Code, however, some code is exposed in the application development environment you are using. Although often related to visual programming environments, a basic understanding of coding concepts is useful.

Limited to the tool

Some customisation possible

Some coding skills required 

Build your own

Wordpress

TouchDesigner

Code templates

Blender

html, css, JavaScript

Code frameworks (p5js, Processing)

Scripting

Arduino

Unity

Knowing and understanding some code as a designer allows you to innovate, collaborate better, and communicate across disciplines when technical expertise is required. Basic knowledge in software and hardware development required–can be acquired through practice.

This is when you are able to build your own software with ease. Needless to say this needs time and practice but allows you to create your own tools applied to your design practice.

Cargo and similar platforms

Figma

Spark AR

Prompting (Midjourney, Dall-e, etc.)

Pen and Paper

Text Editor

Any programming language

Command Line

Git

Thu 9 Mar 2023, 2:30pm

Introduction to the project

In class ideation, group work and discussions

Thu 16 Mar 2023, 2:30pm

Presentation of 3 concepts, selecting one to develop

In class development, review of work

Thu 23 Mar 2023, 2:30pm

Workshop for visual design, interaction design, technical aspects

In class development, review of work

Thu 30 Mar 2023, 2:30pm

Consultation for design, and discussion on results of testing

Thu 6 Apr 2023, 2:30pm

Sharing outcomes and documentation in the form of a presentation and a microsite

Recommended software is p5js, TouchDesigner, and/or Arduino to experiment with–a set of tools that are used in a design prototyping phase to sketch and develop working prototypes.

The programme would like to thank the following folks from R/GA for their invaluable contributions: Joe Chung, Diane Leow

     Visnjic, Filip. CreativeApplications.Net, 10 Jan. 2023, https://creativeapplications.net. link

     Laurel, Brenda. “The Nature of the Beast.” Computers as Theatre, Addison-Wesley Pub. Co., Reading, MA, 1993. link

     Stapley-Brown, Victoria. “Bob Greenberg and the Design of Everything.” R/GA FutureVision, 19 Nov. 2022. link

     Brady, Shirley. “The Nike Live Secret to Retail Success: The Human Touch.” R/GA FutureVision, 4 Nov. 2019. link

     Anderson, Stephen P. Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences, Portable Document. Pearson Education, 2011.