Sprints & Sneakers

Growth Hacking

The digital landscape is changing, are you?

Percentage of users with ad blockers

Number of voice searches

Increase in advertising costs

Digital marketing rapport 2018

The state of the blocked web

The Future of SEO

172%

144%

What is Growth hacking?

Growth Hacking is a process of rapid experimentation across the full marketing funnel to identify the most effective way to grow a business.

Traditional marketing

Growth Hacking

Not innovating

Embracing an experimental approach

Traditional marketing

Growth Hacking

Channel driven

Outcome driven

Guess work

Data

Slow, campaign focused

No clearly defined marketing funnel

Rapid experimentation

Clearly defined funnel

Traditional marketing

Growth Hacking

Awareness focused

Full funnel focus

AAARRR Pirate Growth Funnel

"Our succes at Amazon is a function of how many experiments we do per year, per month, per week, per day."

What is your customer lifetime value?

How many experiments are you running on a weekly basis?

Awareness

Activation

Revenue

Acquisition

Retention

Referral

Funnel phase

Example experiment

Example goal: How can we increase the sales off our software?

What is the right channel to reach our audience?

Example question

Test out different channels, propositions and target audiences

How can we show value to prospects?

Hand out trials, demo's soft conversions, virals

Every funnel phase will contribute to an increase in sales

How can we get more users onboard?

Improve UX, sign-up forms, payment methods

How do we convert users in to paying users?

Test out different pricing models or upsell existing

Can we retain existing users?

Deliver new value to existing users

Can we let users spread our product?

Test out different referral programs

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