Sprints & Sneakers

We do Growth Hacking

The digital landscape is changing, are you?

Percentage of users with ad blockers

Number of voice searches

Increase in advertising costs

Digital marketing rapport 2018

The state of the blocked web

The Future of SEO

172%

144%

What is Growth hacking?

Growth Hacking is a process of rapid experimentation across the full marketing funnel to identify the most effective way to grow a business.

Some of our clients

Traditional marketing

Growth Hacking

Not innovating

Embracing an experimental approach

Traditional marketing

Growth Hacking

Channel driven

Outcome driven

Guess work

Data

Slow, campaign focused

No clearly defined marketing funnel

Rapid experimentation

Clearly defined funnel

Traditional marketing

Growth Hacking

Awareness focused

Full funnel focus

AAARRR Pirate Growth Funnel

"Our succes at Amazon is a function of how many experiments we do per year, per month, per week, per day."

What is your customer lifetime value?

How many experiments are you running on a weekly basis?

work with

1. Growth ideation

We walk through the PIRATE (AAARRR) funnel, leveraging multiple brainstorm technique we come up with ideas amongst all 19 traction channels (good read: traction)

2. Ranking experiments

Hypotheses are made and experiments are scored based on their impact on growth, our confidence that it will be successful, and how easy it is to implement (ICE model).

3. Execute tests

4. Analyze results

5. Scale success

Rapid testing of channels & features. Manage the tempo & workload within the sprint, execute experiments with care and focus on throughput and small batch sizes.

Get and analyze the data of the experiments. Capture learnings, “did it work yes or no”? Why not? Should we run another experiment? Store the knowledge.

Channels that work, scale! The intelligence can be used to make strategic decision how to further grow you business.

wear fancy suits

Walk on sneakers

Work on plans

execute in sprints

Write long reports

get sh*t done

Make decisions based on opinions

trust In data

Clients Pay & pray

commit to results

Every month we try something new to increase the productivity & efficiency of our lives.

Productivity hacking 🎧

1 outfit every day

(Einstein & Steve Jobs style)  🎧

10.000 steps a day 🚶‍♂️

one month  no alcohol 🍷

Get up at 6AM every morning ⏰

100 Push up challenge 💪

Jun

May

Apr

Mar

Feb

Jan

1200+ Experiments

1M+ Ad spend

Multidisciplinary Team

State of the art Growth marketing software

Going the extra mile

Better business results

Step 1: Growth Audit

    1. Traffic, analytics & tracking inspection

    2. Competitor analysis

    3. SEO audit

    4. Paid advertising audit

    5. Email (CRM) audit

    6. User experience & website   performance audit

Step 2: Growth infrastructure

    1. Data, tracking & tooling

    2. Full funnel data dashboard

    3. Growth mindset & sprint process

    4. Search engine marketing

    5. Marketing automation

    6. Website optimization

Step 3: Growth Hacking

1. Testing untapped channels

2. Growing social reach

3. Lead generation

4. A/B testing

5. Retention hacking

6. Referral program

Step 4: Do it yourself

1. Self operating growth team

Tricking the facebook algorithm by

Getting as many people to share the post within the first 10 min

Using AD budget for (re)targeting

"I’m not sure if it’s a wedding or a newborn baby, but everybody needs to see this"

Lead generation

on email databases & send email blasts

Conversion rate optimization

Conversion optimised landing page + special offer (5 second test, heat maps, recordings,  A/B testing)

Advanced tracking on website

Within 2 days

250+ orders

250K+ organic reach

240 shares on launch video

1000+ likes

with custom parameters personalised performance dashboard

Growth

Launch strategy, sprint method, experiment ranking  dashboard

10+ external articles

1000+ subscribers

The beginning: finding Problem/solution fit

We have been conducting real-life research with customers: sitting next to them when they first saw to the platform and examining their behaviour.

Platform evolution

The platform has been continuously evolving over time. This is both a qualitative as a quantitative process where we use heatmaps & recordings to examine visitor behaviour.

Growth focus over time

Growth is process, a process that focused on improving metrics in the PIRATE funnel.

Build data lake & ultimate performance dashboard

This client has a true passion for data, just like us. We have full insights from the total market to the CLTV (Customer Lifetime Value) of every individual customer.

Always the best price!

We built a KvK (Dutch chamber of commerce) search integration to fasten up the sign-up process.

Within 12 months

3 platform iterations

From 66 to 3k+ users

Retention rate +48%

Peak at +500% monthly revenue