We do Talent Hacking
Improve operational excellence (64%)
Innovate for success (52%)
Grow the business (72%)
Execute business transformations (58%)
Optimize costs (39%)
"We need to improve all processes and paperwork to create efficiencies, improve accuracy, enhance customer service and (achieve) shorter time to fill and higher quality of fill."
Head of Recruiting, U.S.
"The organization needs to find ways to differentiate itself in a flooded market ... where there's intense pressure on cost."
CHRO, New Zealand
"We need to acquire and develop new capabilities to support our growth plan"
Regional head of HR, france
"We'll have to establish a foundation for compensation excellence and identify HR technology solutions to enable future growth and operational efficiencies."
Head of Total Rewards, U.S.
"We have relentless focus on doing what really matters (and getting) good data as to costs and how they link to the business strategy".
Regional head of HR, france
Hot labor market
Digital disruption
The problem of today: EVP not being experienced
"HR needs to address key elements of culture, the EVP and employee engagement"
Talent Hacking is a process of rapid experimentation to improve the efficiency & experience of the employee journey.
Labour market communication
Employee journey & experience
Guess work
Data-driven
Manual
Divided focus
Automation
Full funnel focus
HR Cyclus
Effective performance management
Employee journey
SAHARA recruitment funnel based on the AAARRR Growth hacking funnel
"Our succes at Amazon is a function of how many experiments we do per year, per month, per week, per day."
What is your customer lifetime value?
How many experiments are you running on a weekly basis?
What is your churn rate?
Sourcing
Applications
Hiring
Creative sourcing possibilities
Conversion rate optimisation & tracking
Data based profiling
Onboarding
Retention
Advocavy & Referral
Employee journey optimisation
High retention = less staff turnover
Community sourcing
work with
1. Growth ideation
We walk through the PIRATE (AAARRR) funnel, leveraging multiple brainstorm technique we come up with ideas amongst all 19 traction channels (good read: traction)
2. Ranking experiments
Hypotheses are made and experiments are scored based on their impact on growth, our confidence that it will be successful, and how easy it is to implement (ICE model).
3. Execute tests
4. Analyze results
5. Scale success
Rapid testing of channels & features. Manage the tempo & workload within the sprint, execute experiments with care and focus on throughput and small batch sizes.
Get and analyze the data of the experiments. Capture learnings, “did it work yes or no”? Why not? Should we run another experiment? Store the knowledge.
Channels that work, scale! The intelligence can be used to make strategic decision how to further grow you business.
Based on a 10 day sprint
wear fancy suits
Walk on sneakers
Work on plans
execute in sprints
Write long reports
get sh*t done
Make decisions based on opinions
trust In data
Clients Pay & pray
commit to results
Every month we try something new to increase the productivity & efficiency of our lives.
Productivity hacking 🎧
1 outfit every day
(Einstein & Steve Jobs style) 🎧
10.000 steps a day 🚶♂️
one month no alcohol 🍷
Get up at 6AM every morning ⏰
100 Push up challenge 💪
Jun
May
Apr
Mar
Feb
Jan
What will be our next experiment?
Our work is backed by state-of-the-art growth marketing software
Combining 10+ tools
1200+ Experiments
1M+ Ad spend
Multidisciplinary Team
State of the art Growth marketing software
Going the extra mile
Better business results
Step 1: Growth Audit
1. Traffic, analytics & tracking inspection
2. Competitor analysis
3. SEO audit
4. Paid advertising audit
5. Email (CRM) audit
6. User experience & website performance audit
Step 2: Growth infrastructure
1. Data, tracking & tooling
2. Full funnel data dashboard
3. Growth mindset & sprint process
4. Search engine marketing
5. Marketing automation
6. Website optimization
Step 3: Growth Hacking
1. Testing untapped channels
2. Growing social reach
3. Lead generation
4. A/B testing
5. Retention hacking
6. Referral program
Step 4: Do it yourself
1. Self operating growth team
Growth strategy
Growth hacking
Channels
The beginning: finding Problem/solution fit
We have been conducting real-life research with customers: sitting next to them when they first saw to the platform and examining their behaviour.
Platform evolution
The platform has been continuously evolving over time. This is both a qualitative as a quantitative process where we use heatmaps & recordings to examine visitor behaviour.
Growth focus over time
Growth is process, a process that focused on improving metrics in the PIRATE funnel.
Build data lake & ultimate performance dashboard
This client has a true passion for data, just like us. We have full insights from the total market to the CLTV (Customer Lifetime Value) of every individual customer.
Always the best price!
We built a KvK (Dutch chamber of commerce) search integration to fasten up the sign-up process.
Within 12 months
3 platform iterations
From 66 to 3k+ users
Retention rate +48%
Peak at +500% monthly revenue